4A's Press Releases

From Reporting to Reduction: How Businesses Are Taking Action on Climate Change

New legislation will impact how advertisers do business By Alison Pepper From wildfires raging in Canada to devastating flooding in large portions of the Northeast, the severity of natural disasters isn’t just inching up year over year; they’re shattering records at a rapid clip. New legislation is emerging in response, with the Securities and Exchange […]

2023 Holiday Shopping Trends

The convergence of economic uncertainties, societal tensions, and changing shopping behaviors has sparked a unique holiday outlook for 2023. Brands now find themselves navigating terrain where authenticity, savvy spending, and empathetic connections play pivotal roles in shaping consumer interactions and preferences.  One of the great things about advertising, especially digital advertising, is the relative ease […]

Influencer Pay Equity Guide

The ANA, 4As, PR Council, and their members have partnered on a first-of-its-kind industry collaboration to address the lack of transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. The Influencer Pay Equity Guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency. […]

WHAT BIDEN’S AI EXECUTIVE ORDER MEANS FOR ADVERTISING

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Directives from the White House touch on deep fakes, privacy, AI in the workplace and more By Asa Hiken. Published on November 01, 2023. This week President Joe Biden issued an executive order on artificial intelligence, with particular attention paid to mitigating risks and addressing responsible development of the technology. For advertisers, the order is a welcome set of […]

Art and Copy: An Advertising Poem

Tony Award-winning poet Lemon Andersen shared a short poem at the 4A’s Foundation MAIP’s Golden Gala on October 23, 2023 on the power and beauty of art in ad agencies.   Only The Poets by which I mean all artists, Are finally the only people who know the truth about us Only the artists can […]

4A’s Leaders Receive Recognition from Marketing Club of New York

The Marketing Club of New York recognized 4A’s President and CEO Marla Kaplowitz as a 2023 Silver Apples Honoree and EVP of Government Relations and Sustainability Alison Pepper as an Apples of Excellence Honoree for her work in advocacy. Both leaders spoke to MCNY President Alicia Wiedemann about their career paths and how they landed […]

Southwest Airlines and GSD&M on their 42-year partnership: ‘It’s a lot like a marriage’

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As part of The Drum’s latest Convene. Challenge. Change. series, 4A’s President and CEO Marla Kaplowitz had a conversation with Southwest Airlines’ Jonathan Clarkson and GSD&M’s Duff Stewart about the secret behind their 42-year partnership. What’s the key to a successful long-term business partnership? According to Southwest Airlines vice-president and head of marketing Jonathan Clarkson and GSD&M […]

Agency Execs Rally for a More Strategic Pitch Process

Leaders from agencies, including Ogilvy and Giant Spoon, talk talent retention and outdated expectations On Oct. 17, The 4A’s hosted leadership from six agencies—Ogilvy, Giant Spoon, Fig, Wavemaker North America, Joan Creative and Allen & Gerritsen—who broke down the highly contested pitch process, approaches to talent retention and the ongoing challenge of navigating internal and […]

Celebrating 50 Years of Fostering Emerging Leaders at MAIP: A Roundtable Discussion

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On Monday, October 23, the Multicultural Advertising Intern Program (MAIP) will celebrate 50 years of impacting the lives of over 4,300 individuals as the largest and longest-running national diversity talent pipeline, with a gala hosted by the 4A’s Foundation. Joining us for a conversation on how the program impacted their careers, what they hope interns take away […]

Key Takeaways from StratFest and Jay Chiat Awards 2023

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The 4A’s brought together strategists and marketers for two flagship events in New York City in October 2023. On October 2, The Jay Chiat Awards celebrated strategic excellence across 11 categories, recognizing the most visionary and impactful strategies of 2022. On October 3, StratFest offered a full day of strategy-related content in the form of […]

16 AD LEADERS WORKING TO REDUCE THE INDUSTRY’S CARBON FOOTPRINT

Agency and trade group leaders who are pushing for sustainability initiatives By Aleda Stam Every year, the effects of climate change become increasingly apparent. Warmer global temperatures are already leading to extreme weather events, rising sea levels and warmer ground temperatures, threatening communities, habitats, supply chains and eventually, experts warn, the global economy. ALISON PEPPER Executive VP of government relations 4A’s […]

Key Takeaways from StratFest 2023: Celebrating Strategic Bravery

by Raquelle Zuzarte   StratFest 2023, was an electric event dedicated to celebrating strategic bravery and creative innovation, and provided a rich platform for marketers, strategists, and industry leaders to explore the evolving landscape of advertising, marketing, and communication. Here are the key lessons and insights that emerged from this transformative conference.   Embracing Creative Chaos […]