4A's Press Releases

4A’S ANNOUNCES PARTNERSHIP WITH 51TOCARBONZERO (51-0)

Partnership Will Support Agency Members in Establishing Their Carbon Footprint   NEW YORK, Sept. 19, 2023 /PRNewswire/ — The 4A’s (American Association of Advertising Agencies), the leading U.S.-based advertising and marketing communications trade association, today announced a partnership with London-based climate success platform 51toCarbonZero (51-0) to help the 4A’s member agencies establish their carbon footprint. 51-0 […]

THE 4A’S WILL HELP AGENCIES MEASURE CARBON FOOTPRINT VIA NEW PARTNERSHIP

Members will get access to carbon measurement tools and solutions to achieve net zero emissions By Aleda Stam The 4A’s is partnering with a London-based climate platform to give agencies access to tools to measure and reduce their carbon footprint. Agencies belonging to 4A’s will be given credits for discounted access to a cloud-based tool […]

ANA/4A’s Release Joint Set Of Industry Guidelines For Buying Diverse Media

As part of ongoing efforts to increase the amount of advertising and marketing spending marketers and agencies allocate to diverse media suppliers, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) this morning released a set of 11 new guidelines for their members to follow. The guidelines, published in a […]

4A’S URGES AGENCIES TO STAND AGAINST LONG PAYMENT TERMS

In a new report, the trade organization also advises shops against supply chain financing and warns it’s hearing of 180-day payment terms By Lindsay Rittenhouse The 4A’s is urging ad agencies to take a stand against long payment terms as marketers increasingly push for 120- to 180-day payments. In a new report, “The Ripple Effect […]

AD AGENCIES RESTRUCTURE—BEHIND THE EMPLOYEE SHAKEUPS AND HOW TO PREPARE

Shops reassert their power and reshape staffing as 2024 becomes turning point for ‘tech-driven transformation’ By Judann Pollack and Lindsay Rittenhouse. Ad agencies this summer have been laying the groundwork for a big shift that’s on the horizon this fall. They’ve been rearranging their ranks with quiet layoffs among mid-level staffers, and in some cases, high-level creatives. They are […]

Marketing Campaigns Grow In Diversity While Diverse Leadership Shrinks, Report Shows. Here’s What You Need To Know

Advertising has a diversity issue. This is not new news. However, a recent report from the American Association of Advertising Agencies, the U.S. trade association for advertising agencies commonly called the 4A’s, has given us new reasons to revisit the issue. The report reveals that the number of agencies owned or run by white CEOs increased […]

Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients

In recent years, agencies have sought to increase diversity, equity and inclusion efforts through hiring and training their workforce, building community partnerships and quantifying their progress. Now, as some move beyond their own workforce diversity and internal programs, they are bringing that DEI expertise and strategy to clients via new offerings and services. Janis Middleton, chief inclusion officer of […]

A Good Chat with 4A’s Marla Kaplowitz and Catalyte’s Matt Derella

4A’s CEO Marla Kaplowitz talks with Catalyte CEO Matthew Derella and MediaLink CEO Michael Kassan about one of the most critical topics our industry faces today – talent. Our collaboration with Catalyte provides 4A’s members with a diverse pool of highly-skilled talent through Catalyte’s end-to-end, AI-driven, re-skilling program. It’s a win-win apprenticeship program that leads […]

The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising

Industry initiative will explore perspectives and experiences to develop practical recommendations for solutions that may be most viable given evolving privacy requirements.  The 4A’s (American Association of Advertising Agencies) and the Coalition for Innovative Media Measurement (CIMM) announced the launch of a new study with consulting firms ThinkMedium and Shullman Advisory to explore the impact […]

Courage over complicity: Addressing the DEI&B crisis in ad agencies

After three years, the 4A’s still finds a significant lack of diverse representation at the most senior levels of agency communities. By Tahlisha Williams Headlines over the past few months have painted a clear, yet disconcerting, picture of the DEI&B landscape. Across most industries, companies are struggling to chip away at the DEI&B commitments they’ve […]

$8.8 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders

The 4A’s Workers’ Compensation program provided a record covered payroll amount of $13 billion, while insured employees increased to 156,000.  The captive since its inception has returned $275 million in cumulative dividends back to its members. The Program’s Board of Directors, which is comprised of 4A’s member representatives and specialized counsel, declared the dividend in […]

Neurodiversity: Supporting The Invisible Disability In The Workplace

by Shelley Zalis Seventy million people in the United States have learning and thinking differences, such as dyslexia and ADHD, according to Understood.org. That’s roughly one in five people. Yet, according to a Universum EB Now report in 2020, only 7% of companies globally have neurodiversity recruiting plans in place. The current workplace is not set up for […]