4A's Press Releases

4A’s Announces Inaugural Data Summit with WPP’s Sir Martin Sorrell as a Featured Speaker

Marketing & Communications

The 4A’s announced today that it will hold its inaugural 4A’s Data Summit here on October 16, with special guest WPP Group CEO Sir Martin Sorrell.

4A’s Forms New Data Advisory Council to Help Educate Industry on Emerging Trends

Media Services

The 4A’s announced today the creation of the 4A’s Data Advisory Council that will collectively help the 4A’s formulate education initiatives and guidance to benefit its member agencies

4A’s Carolinas Council Names 2013 Recipients of Carolinas Agency Experience Summer Internships

Agency Relations & Membership

Paige Warmus and Moira Reilly have been named recipients of the 2013 Carolinas Agency Experience paid summer internships by the 4A’s Carolinas Council.

4A’s Names GroupM’s John Montgomery Chairman of Its Media Policy Committee

Marketing & Communications

John Montgomery, Chief Operating Officer of GroupM Interaction, has been named chairman of the American Association of Advertising Agencies (4A’s) influential Media Policy Committee.

2013 O’Toole Award Winners Announced at 4A’s Transformation

Marketing & Communications

Winners of the 2013 4A’s O’Toole Awards for Creative and Media Excellence were announced at the association’s annual conference, Transformation 2013: The Idea Effect at the New Orleans Hyatt Regency.

4A’s Calls for 2013 O’Toole Awards

Marketing & Communications

The 4A’s announced today that for the first time since establishing the O’Toole Awards in 1998, it is accepting submissions for media planning and buying excellence.

4A’s Board of Directors Announces Unanimous Support to Make Ad-ID the Industry Standard

Marketing & Communications

The marketing-media ecosystem moved a step closer to a single, seamless asset identification process with the 4A’s Board of Directors announcing its unanimous support to make Ad-ID the industry standard by January 1, 2014.

Second Day Highlights at 4A’s 2012 CreateTech Conference in Santa Monica

Marketing & Communications

The 4A’s second annual CreateTech Conference, which promised a “vision of the possible” did not disappoint. Nearly 200 people from around the country attended the two-day conference.

4A’s Second Annual CreateTech Conference Gets Underway in Santa Monica

Marketing & Communications

Technologists from the ad/marketing industry gathered for the first day of the 4A’s second annual CreateTech Conference, during which they were given a glimpse of “the possible” in consumer engagement.

4A’s Second Annual CreateTech Conference to Share a ‘Vision of the Possible’

Marketing & Communications

The 4A’s, the leading trade association for the advertising and marketing industry, will launch the second annual CreateTech conference from September 19–20 in Santa Monica, California.

New York City High School Opens Student-Run Ad Agency

Diversity Initiatives

The 4A’s announced today the launch of the first accredited advertising agency in the country run by high school students.

Industry Groups Urge Marketers to Address Online Piracy & Counterfeiting

Media Services

The ANA and the 4A’s have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting.