4A's Press Releases

Media Rating Council (MRC) Suspends Nielsen’s Accreditation

The MRC (Media Rating Council) recently voted to suspend Nielsen’s accreditation to measure national and local television after the measurement firm undercounted national TV household viewership during the pandemic. Since then, there have been several voices and articles challenging the validity of the MRC and its audit process, sometimes pointing to the number of potential […]

Government Relations Newsletter – August 2021

DOL Regulation to Watch: Federal Minimum Salary Threshold for Classifying Exempt Employees As President Biden’s Department of Labor (DOL) nominees continue to move through the Senate confirmation process and publicly respond to member inquiries about their preferred priorities, we are starting to get a clearer picture of potential future labor policy changes that could be […]

Advertising executive Bob Bloom dies at 87

Bloom built a creative agency in Dallas that would compete on a national level and then went to New York to help build Publicis, one of the world’s largest ad agencies. Read the full obituary here Robert H. Bloom, a force in the advertising industry’s heyday, died on Saturday. He was 87. Bloom led consolidations […]

Account Management in 2021: Leaders Sum up the Challenges of the Last Year and Why They Remain Hopeful about their Role and their Industry

Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. […]

SUPER BOWL 2021: Watch All of the Commercials Released So Far

Watch the videos on AdAge here Jeep and Cadillac release spots starring Bruce Springsteen and an ‘Edward Scissorhands’ remake. The Super Bowl is nearly here, and a ton of ads have already been released. Bookmark this page to stay up to date until kickoff. Jeep, “The Middle,” Doner Jeep’s two-minute Super Bowl ad called “The […]

The Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act

summary provided by Venable LLP This $325 billion title would provide additional assistance to the hardest-hit small businesses, nonprofits, and venues that are struggling to recover from the impact of the COVID-19 pandemic. The title would provide funding for a second round of forgivable loans through the Paycheck Protection Program for small businesses and nonprofits […]

Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle

Read the original Newswhip article here   We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on […]

Tech coalition opposes Trump anti-racism training ban

A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings. Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex stereotyping and scapegoating,” but its practical result […]

Exclusive: Tech coalition opposes Trump anti-racism training ban

Read the original article here   A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings.   Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex […]

2020 ANA 4A’s Business Case for Relationship Management Program

“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.” The report revealed that both marketers and agencies are aligned on the benefits of a relationship management program and employ a variety of […]

New Trump executive order tells agencies to stop ‘divisive’ diversity training or else

Teaching white privilege and unconscious bias are now grounds for termination, according to an executive order signed by President Trump. Here’s what you need to know. What has Trump signed? Lost within last week’s political hailstorm was a new executive order signed by President Trump that forbids agencies from participating in “divisive” diversity training. The executive order […]

What Digital Marketing Will Look Like Once The Cookie Is Dead

Forbes original post For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers (ANA) and 4A’s were quick to sound the alarm and […]