News & Views | 4A's

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U.S. House Votes to Pass Bill that Requires TikTok to Divest or Face U.S. Ban |

On March 13, 2024, the U.S. House of Representatives overwhelmingly voted to pass a bill that would give TikTok’s Chinese owner ByteDance approximately six months to divest its U.S. assets or face a U.S. ban. The 12-page bill ( H.R. 7521), known as the Protecting Americans from Foreign Adversary Controlled Applications Act, aims to “protect […]

Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’

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As the CMO role continues to evolve, the halcyon days of the rock star CMO have seemingly come and gone. The job has become increasingly more difficult, with expectations of what marketers should be delivering for their businesses continuing to rise as marketing is being tied even closer to business results. At the same time, marketers are having […]

BRANDS ADD AI RESTRICTIONS TO AGENCY CONTRACTS—BEHIND THE GROWING TREND

Advertisers are placing more restrictions on their partners when it comes to AI in their work Brands are demanding stronger AI safeguards in their contracts with ad agencies, setting up tension between marketing firms, which are racing to adopt generative AI, and clients, who are worried about all of the ways the technology could steer them wrong. […]

AGENCY NEWS YOU NEED TO KNOW THIS WEEK

FCB Chicago’s new chief creative officer, beware of flying bison, Carmichael Lynch merges with Tierney, and more The 4As has appointed Cathy Chan Butler, previously the CEO of Organic, as its new executive VP of talent, equity, and learning solutions. She replaces Tahlisha Williams, who is no longer with the organization. Continue reading on AdAge.

Thanks to generative AI, advertising’s business models will be reinvented

Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, SEO, and mobile. Today, it means artificial intelligence— more specifically, generative AI. Brands and consumers […]

Movers & Shakers: Spotify, DiGiorno, AKQA, Dentsu Creative and more

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This week’s agency news, people on the move and brand buzz. On the Move 4A’s named Cathy Chan Butler head of talent, equity and learning solutions. Continue reading on Campaign US.

4A’s Names Cathy Chan Butler as EVP of Talent, Equity and Learning Solutions

Cathy Chan Butler

The American Association of Advertising Agencies (4A’s) has appointed Cathy Chan Butler as executive vice president of talent, equity and learning solutions. The goal of Butler’s position is to address the changing needs and future of talent for agency members. In this role, Butler will lead the 4A’s Foundation, Learning Institute and HR/Talent Solutions practice while also […]

4A’s: Shift To Multi-Currency National TV Ratings ‘Not Ready For Prime Time’

The 4A’s issued a report on March 6 indicating that the ad industry “is not yet prepared to move to multi-currency national TV demo-based ratings in 2024.” The agency trade organization said there are a “multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace.” The paper notes […]

4A’s Submits Written Comments to FTC Rulemaking to Strengthen COPPA Regulations

On March 11, 2024, the 4A’s submitted written comments to the Federal Trade Commission’s (FTC) proposal to modify the Children’s Online Privacy Protection Rule (“COPPA Rule”), a set of regulations that implement the Children’s Online Privacy Protection Act (“COPPA”) statute. COPPA imposes certain requirements on operators of websites or online services directed to children under […]

California Privacy Agency Advances Draft Privacy Regulations |

On March 8, 2024, the California Privacy Protection Agency’s (CPPA) board advanced new draft regulations that implement the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”) on policy areas including automated technology and privacy risk assessments. The board vote to move forward with the new draft regulations on data risk […]

New Hampshire Governor Enacts New State Privacy Law |

On January 18, 2024, the New Hampshire legislature passed SB 255, a new state omnibus privacy law. The bill, the New Hampshire Privacy Act (NHPA) moved to the state’s Governor Christopher Sununu (R) for consideration and was signed on March 6, 2024. The new privacy law goes into effect on January 1, 2025 and will […]

AGENCY PITCH DEBATE—AD LEADERS ARGUE WHETHER CREATIVITY IS BEING SACRIFICED FOR DATA

Creative-vs-Data

Professionals discuss whether agencies are not selling their most valuable asset There is a growing debate in the ad industry over whether agencies are sacrificing the creative product by focusing too much on data and analytics to better compete with consultancies. Organizations including the 4A’s and ANA have long been proponents of simplifying the pitch process […]