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VoxComm Announces the 2023-2025 Leadership Team’s Structure

Brussels, 11 April 2023: VoxComm, the alliance of communications agencies associations, has announced the 2023-2025 President, board of directors and secretariat. The elections brought together the former group of experts and national association executives and the reappointment of Tamara Daltroff, CEO of the European Association of Communications Agencies (EACA), as the President. The novelty is brought by Marla Kaplowitz, […]

7 actions agencies can take amid a mixed economic outlook

Protecting agency finances and staff while supporting clients’ risk assessments will be key to navigating economic fluctuations. by Marla Kaplowitz The reaction to the economic outlook for 2023 is varied. While some agency leaders are optimistic based on strong client spend and commitments, other marketers are taking a far more measured approach, including taking additional […]

California Privacy Regulations Finalized; Industry Lawsuit Filed to Delay Enforcement |

On March 30, 2023, the California Privacy Protection Agency (CPPA) announced that California’s Office of Administrative Law (“OAL”) approved the CPPA’s substantive rulemaking package to implement the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (CPRA). The finalized rules contain no substantive changes to the rulemaking package […]

FTC Warns Marketers Regarding AI Claims in Advertising |

In a Feb. 27, 2023  blog post, the Federal Trade Commission (FTC) warned marketers against making false and unsubstantiated claims about their artificial intelligence (AI)-powered products or else they could face FTC enforcement. While prior FTC AI guidance focused on not utilizing automated tools that have biased or discriminatory impacts, the new post emphasizes that […]

FTC Proposes Rule Making it Easier for Consumers to “Click to Cancel” Subscriptions and Memberships |

On March 23, 2023, the Federal Trade Commission (FTC) introduced a “click to cancel” provision in a new proposed rule that would require sellers to make it easier for consumers to cancel their memberships or subscription enrollment. The notice of proposed rulemaking is part of the FTC’s ongoing review of its Negative Option Rule, which […]

State Legislation to Watch: Washington State Health Data Privacy Bill |

In early March, lawmakers in Washington state’s House passed the My Health My Data Act (HB 1155) which seeks to implement sweeping changes to how companies treat the consumer health data of Washington residents.” The act would prohibit websites and apps from collecting consumer health data without user consent and prevent the sale of such […]

Iowa Legislature Passes Sixth State Privacy Law

On March 15, 2023 the Iowa legislature unanimously advanced the country’s sixth state comprehensive data privacy law, SF 262. Governor Reynolds signed the legislation on March 28, 2023. SF 262 will go into effect on January 1, 2025. Covered entities are subject to SF 262 if they control or process personal data on 100,000 Iowan consumers […]

Colorado Privacy Act Regulations Finalized |

On March 15, 2023 the Colorado Attorney General’s Office announced the finalization of the Colorado Privacy Act Rules (“Rules”). The Rules implement the Colorado Privacy Act (CPA), a comprehensive privacy law enacted in 2021. Both the CPA and the Rules will enter into effect on July 1, 2023. The key provisions of the Rules remain […]

Media Measurement Fails When It’s Founded On Inward Facing Pillars

By Karen Nelson-Field PhD As an enthusiastic proponent of the test, learn and reiterate approach, I find it a wonder digital advertising has taken so long to recognize what’s truly behind persistent measurement challenges and to start exploring different approaches. A glance over industry surveys quickly shows that marketers, frustrated by poor performance clarity in 2015, are […]

Here’s how the collapse of Silicon Valley Bank could impact marketing and media

The fall of SVB – and its subsequent takeover by federal regulators – has left many across the finance and tech industries feeling shaken. We asked experts to weigh in on how marketers might be affected. By Webb Wright. On Friday, Silicon Valley Bank (SVB) became the largest US bank to collapse since the onset of […]

Utah Legislature Passes Two Bills Requiring that Websites Verify Users’ Ages & Obtain Parental Consent to Process Teens’ Data

On March 1, the Utah state legislature advanced two bills that will, starting March 1, 2024, regulate how social media companies interact with users under the age of 18. The two bills were signed into law by Governor Spencer Cox (R-UT) on March 23, 2024.  SB 152, the Utah Social Media Regulation Act, will: Prohibit […]

People Want Transparency on Climate Progress: the Good, the Bad and the Ugly

That means brands must be honest about failures and rethink consumption. A new Adweek-Morning Consult survey shows roughly three-quarters of Americans think it’s important for brands to regularly update the public on their progress toward sustainability goals. By Kathryn Lundstrom. No brand wants to tell the world that it’s falling behind on its sustainability progress, that […]