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Site Search Iowa Legislature Passes Sixth State Privacy Law
On March 15, 2023 the Iowa legislature unanimously advanced the country’s sixth state comprehensive data privacy law, SF 262. Governor Reynolds signed the legislation on March 28, 2023. SF 262 will go into effect on January 1, 2025. Covered entities are subject to SF 262 if they control or process personal data on 100,000 Iowan consumers […]
Colorado Privacy Act Regulations Finalized |
On March 15, 2023 the Colorado Attorney General’s Office announced the finalization of the Colorado Privacy Act Rules (“Rules”). The Rules implement the Colorado Privacy Act (CPA), a comprehensive privacy law enacted in 2021. Both the CPA and the Rules will enter into effect on July 1, 2023. The key provisions of the Rules remain […]
Media Measurement Fails When It’s Founded On Inward Facing Pillars
By Karen Nelson-Field PhD As an enthusiastic proponent of the test, learn and reiterate approach, I find it a wonder digital advertising has taken so long to recognize what’s truly behind persistent measurement challenges and to start exploring different approaches. A glance over industry surveys quickly shows that marketers, frustrated by poor performance clarity in 2015, are […]
Here’s how the collapse of Silicon Valley Bank could impact marketing and media
The fall of SVB – and its subsequent takeover by federal regulators – has left many across the finance and tech industries feeling shaken. We asked experts to weigh in on how marketers might be affected. By Webb Wright. On Friday, Silicon Valley Bank (SVB) became the largest US bank to collapse since the onset of […]
Utah Legislature Passes Two Bills Requiring that Websites Verify Users’ Ages & Obtain Parental Consent to Process Teens’ Data
On March 1, the Utah state legislature advanced two bills that will, starting March 1, 2024, regulate how social media companies interact with users under the age of 18. The two bills were signed into law by Governor Spencer Cox (R-UT) on March 23, 2024. SB 152, the Utah Social Media Regulation Act, will: Prohibit […]
People Want Transparency on Climate Progress: the Good, the Bad and the Ugly
That means brands must be honest about failures and rethink consumption. A new Adweek-Morning Consult survey shows roughly three-quarters of Americans think it’s important for brands to regularly update the public on their progress toward sustainability goals. By Kathryn Lundstrom. No brand wants to tell the world that it’s falling behind on its sustainability progress, that […]
4A’s Memo on Recent Federal Enforcement Actions Concerning Companies that Utilize Healthcare Data |
Recently, federal government agencies including the Department of Health and Human Services (HHS) and the Federal Trade Commission (FTC) have engaged in a series of enforcement actions putting new pressure on companies that use consumer healthcare information for advertising purposes. These new enforcement actions include both entities covered by the Health Information Portability And Accountability […]
Despite Lengthy Delays, California Privacy Agency Requests Expedited Enforcement of CPRA Regulations |
On February 14, 2023 the California Privacy Protection Agency (CPPA) submitted its approved California Privacy Rights Act (CPRA) rulemaking package to California’s Office of Administrative Law (OAL) for a final 30-day review. Along with the rule package was sent a “Written Justification for Earlier Effective Date and Request for Expedited Review” asking for the regulations […]
AGENCY IP INVESTMENTS ARE GROWING—CLIENT FRUSTRATIONS ARE AMONG THE REASONS WHY
While far from a new phenomenon, investment in intellectual property has been increasing over the last few years By Aleda Stam. Tired of losing an account every time a client appointed a new chief marketing officer, MichaelAaron Flicker spent 2018 building a plan to insulate his agency from the uncertain nature of client project relationships. Read […]
NLRB Rules on Confidentiality, Nondisparagement Clauses in Severance Agreements
In a February 21, 2023 ruling, the NLRB issued a decision in McLaren Macomb, holding that employers commit an unfair labor practice merely by offering former employees severance agreements “with provisions that would restrict employees’ exercise of their [National Labor Relations Act (NLRA)] rights.” According to the NLRB’s ruling, examples of non-permissible provisions include nondisparagement […]
4A’s March 2023 Tax Update |
To help agencies keep a pulse on all that is happening in the complex federal, state and local, and international tax policy landscape, the 4A’s brings you a rundown on key tax areas to watch in preparation for the 2023 tax season. Areas covered in this written update include the latest legal happenings on nexus […]
ESG Reporting Is Increasingly Important—and Complex. Here’s What Marketers Should Know
A new white paper from the 4A’s aims to help agencies navigate new platforms and ratings by Kathryn Lundstrom As industries and lawmakers grapple with the reality of climate change and the transitions that it requires, the environmental, social and governance (ESG) regulatory and reporting landscape is expanding into a complicated sprawl. To help marketers navigate those […]