Agency Search 
Site Search It’s time for agencies to stop giving category exclusivity to clients
6 ways advertisers can be assured of confidentiality and discretion by Marla Kaplowitz Category exclusivity was developed decades ago and embraced in the Mad Men era when clients viewed agencies as indispensable business partners. Although business has evolved to reflect the changing dynamics of the marketplace, clients continue to cling to the notion of exclusivity. […]
Ad Net Zero sets its U.S. agenda, with education and recruitment as key priorities
The organization announced its priorities alongside the 4A’s, ANA and IAB at a breakfast event in New York City on Tuesday. Ad Net Zero, the industry coalition dedicated to reducing the ad industry’s carbon footprint and promoting sustainable business, has set an agenda focused on education, training and recruitment as it sets its sights […]
California Privacy Agency Advances Final Draft of Proposed CPRA Regulations for OAL Review |
On January 31, the California Privacy Protection Agency Board (CPPA) published agenda items for its Feb. 3 meeting, including the final draft of its proposed California Privacy Rights Act (CPRA) regulations.The final draft CPRA regulations were adopted by the CPPA Board without additional edits at its Feb. 3 meeting. The final vote to adopt triggers […]
4A’S JUAN CARLOS SUAREZ ELEVATED TO EVP, MEMBER ENGAGEMENT & DEVELOPMENT, HOLDING COMPANIES & GROWTH
NEW YORK, February 6, 2023 – The 4A’s announced today the promotion of Juan Carlos (JC) Suarez to the Executive Leadership Team as EVP, Member Engagement & Development, Holding Companies & Growth. JC has been with the organization since 2019, most recently as the SVP, Western Region, where he oversaw member engagement, business development, events […]
Overheard at 4A’s Decisions ’23: ‘We must blend old & new school attention metrics’
The TikTok swirl, tech regulation, talent: it was all part of the conversation at the 4A’s IRL annual conference in New York this week. Ad, marketing and tech leaders convened within Manhattan’s financial district for the live and virtual 4A’s Decisions: Perpetual Disruption conference. From “cord stacking” to the Google’s antitrust issues to talent retention, […]
California AG Announces Investigations into Business’ Mobile Apps for State Privacy Law Violations |
On January 28, the California Attorney General (AG) announced an investigative sweep of many businesses’ mobile applications (“app”) that allegedly fail to meet the requirements of the California Consumer Privacy Act (CCPA). The announcement was timed to coincide with Data Privacy Day (January 28) – the annual day aiming to raise awareness and promote best […]
Colorado AG Issues More Revised Draft Rules for the Colorado Privacy Act |
The Colorado Attorney General (AG) released second-round, revised draft regulations (“revised draft rules”) on January 27 as a basis to guide implementation of the Colorado Privacy Act (CPA). The revised draft rules are based on public feedback received by the Colorado AG through Jan. 18, 2023. The revised draft rules modify the originally published draft […]
4A’S AND ANA TAKE ISSUE WITH IAB’S REMARKS
In an era of inflamed political tensions and growing division, the art of nuance and listening is quickly jettisoned for the short-term sugar highs of polarizing political rhetoric. And while polarizing political rhetoric might produce short-term results, it does nothing to achieve the kind of balanced, lasting consensus needed to effectuate real solutions. It is […]
Maryland Digital Ad Tax Heads to State Supreme Court; Enforcement Stayed
On January 23, the Maryland Supreme Court granted direct appeal of a trial court’s ruling that struck down the state’s first-of-its-kind tax on digital advertising in a suit brought by Comcast and Verizon. Maryland Comptroller Brooke Lierman asked the high court to review an October bench ruling by Anne Arundel County Circuit Court Judge Alison […]
4A’S NAMES ANN RUBIN EVP, MARKETING COMMUNICATIONS & EVENTS
NEW YORK, January 17, 2023 — President and CEO Marla Kaplowitz, of the American Association of Advertising Agencies (4A’s), the leading U.S. based advertising trade association, announced today the appointment of Ann Rubin as the new EVP, Marketing Communications & Events. In this role, Ann will join the 4A’s executive leadership team to continue to […]
IRS Releases Guidance on Corporate Alternative Minimum Tax |
In a December 27 announcement, the Treasury Department and the Internal Revenue Service (IRS) issued Notice 2023-7, which provides interim guidance for the application of the new corporate alternative minimum tax (CAMT) until the issuance of proposed regulations. The CAMT may impact some larger agencies with average annual financial statement income exceeding $1 billion. Foreign-parent […]
Federal Trade Commission Issues Proposed Rule Banning Employee Non-competes
Federal Trade Commission (FTC) Chair Lina Khan held a press conference on January 5 announcing a proposed rule that would ban employers of any size nationwide from both entering into new non-compete agreements with and enforcing existing non-compete agreements against their workers. Of note, the proposed rule would not apply to non-compete agreements that are […]