News & Views | 4A's

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The 4A’s Welcomes New Board Directors To Organization

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NEW YORK, Feb. 11, 2021 /PRNewswire/ — The American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, announced today the appointments of Vita M. Harris, Chief Strategy Officer, FCB Global; Kate MacNevin, Global Chairwoman & CEO, MRM; and Megan Pagliuca, Chief Activation Officer, Omnicom Media Group; to its Board of Directors […]

TikTok advances faster than social rivals on media responsibility measures

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Social-media platforms have improved in Mediabrands’ periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.   Top social platforms have significantly improved in their adherence to 10 principles of media responsibility – but not all are making progress at the same rate. The latest Media Responsibility Index from IPG […]

SUPER BOWL 2021: Watch All of the Commercials Released So Far

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Watch the videos on AdAge here Jeep and Cadillac release spots starring Bruce Springsteen and an ‘Edward Scissorhands’ remake. The Super Bowl is nearly here, and a ton of ads have already been released. Bookmark this page to stay up to date until kickoff. Jeep, “The Middle,” Doner Jeep’s two-minute Super Bowl ad called “The […]

The 4A’s on supporting Black talent 365 days a year

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Read this op-ed by Simon Fenwick, executive vice president, talent, equity and inclusion at The 4A’s  on THE DRUM here.   The days of only supporting Black excellence for only one month are gone. The 4A’s talent, equity and inclusion lead Simon Fenwick maps out its plans to help agencies celebrate and create visible career […]

Consumer Electronics Show (CES) 2021 Key Takeaways

CES is the New Year celebration for followers of technology trends and predictions of consumer behavior. The expansive trade show provides a more comprehensive view into the ways technology is integrated into society, from visions of smart cities and the future of digital transformation of business, to how the government is involved in promoting and […]

Ready together: 3 ways the brand-agency partnership can drive growth in 2021

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by Marla Kaplowitz, 4A’s President and CEO    Google and 4A’s commissioned a study to explore how brands and agencies can work together to accelerate growth in the year ahead. Marla Kaplowitz, president and CEO of 4A’s, shares her thoughts on the findings and implications for the industry.   In 2020, health care, economic, and […]

OPINION: READY TOGETHER: 3 WAYS THE BRAND-AGENCY PARTNERSHIP CAN DRIVE GROWTH IN 2021

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To explore this evolving dynamic, 4A’s partnered with Google on a new study conducted by Forrester Consulting In 2020, healthcare, economic and social crises disrupted all of our plans, prompting brands and agencies to revisit their relationships. Those that worked together, focusing on resilience and transformation, weathered the storm and came out stronger. This past year, agencies […]

President Biden revokes Trump’s agency diversity training ban

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The ad industry reacts to the reversal of Trump’s much-maligned executive order which threatened to punish agencies that offered diversity training that he deemed “divisive.” In one of his first actions in the Oval Office, president Joe Biden has revoked a Trump administration executive order (EO) forbidding agency diversity training that it considered “divisive.” In fact, EO […]

Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers

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Read more at Adweek here Last year, change was thrust upon agencies. While shops grappled with a suddenly remote workforce, clients were pulling or pausing ad spend while asking agencies to reconfigure campaigns and messaging to ensure relevance. Change will come this year, of course. But it will be more purposeful, as agencies, armed with learnings […]

Navigating today’s politics: three things brands should know

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To read the full op-ed in Campaign US by Alison Pepper, EVP, Government Relations at the 4A’s, click here.    The election highlighted what many Americans already understood: we are a deeply divided nation, and that’s not changing anytime soon.   Wednesday, January 6th broke cold and sunny, a typical winter day in the nation’s […]

Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America

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Read the full press release here  NEW YORK, Jan. 13, 2021 /PRNewswire/ — Ogilvy announced today that James Nicholas Kinney has been appointed Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America. In North America, James will oversee all aspects of talent management, recruitment, learning & development, and wellbeing working with Jag Dhanji, who was recently appointed […]

The Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act

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summary provided by Venable LLP This $325 billion title would provide additional assistance to the hardest-hit small businesses, nonprofits, and venues that are struggling to recover from the impact of the COVID-19 pandemic. The title would provide funding for a second round of forgivable loans through the Paycheck Protection Program for small businesses and nonprofits […]