News & Views | 4A's

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4A’s responds to Nielsen’s revised TV ratings methodology

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As has been recently reported, Nielsen has announced its intention to combine national in-home and out-of-home TV viewership into a single data stream, for use in calculating ratings and inventory pricing at the start of the 2020-21 broadcast TV season. Both C3 and C7 ratings will be affected. This will take information previously available as […]

Morning Consult releases COVID-19 advertising and messaging tracker

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Morning Consult Intelligence has released an ad tracker to help organizations evaluate their COVID-19 advertising and messaging. In addition to brands’ videos, the tracker features a graph comparing positive impressions of ads among the brands it analyzes. Find the tracker here.

Coronavirus Impacts Buying Behaviors and Provides Opportunities for Brands

Research Services

4A’s Research surveyed 1000 consumers using to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19. 

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

4A’s Policies, Resources, and Guidance on Coronavirus

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In our efforts to keep you updated on the evolving impact of the coronavirus outbreak, we have decided to reschedule Decisions 20/20 to early 2021 and Management Practitioners Forum (MPF) to Fall 2020. All tickets for both events will be honored on the new dates. We will communicate the new event dates shortly. Please contact […]

4A’s Marla Kaplowitz in Campaign US: How the coronavirus is calling our industry into action

Marketing & Communications

Originally published and posted on Campaign US, March 19, 2020 By Marla Kaplowitz, President & CEO, 4A’s The coronavirus has, and will continue to restructure how we feel safe, how we connect with others, and how we do business. When we tally up the number of ads pulled, events canceled, and revenue lost, combined with personal […]

Virtual Pitching & Working From Home |

Management Services

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

4A’s Brings On New Team To Handle Marketing and Communications

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Industry Veteran Donna Tobin and Jennifer Risi’s The Sway Effect Tapped to Lead Efforts to Strengthen the Organization’s MarComms   NEW YORK, March 11, 2020 /PRNewswire/ — In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications […]

Gaming and the Future of Experience Design |

“Gaming and the Future of Experience Design,” a new report from the 4A’s and Critical Mass, outlines how gaming, the world’s largest and fastest-growing entertainment industry, is set to change the face of advertising and marketing. Find more details here. By clicking the download button and receiving this document you are agreeing to be added […]

Brian Nienhaus joins 4A’s as SVP–Member Engagement + Development, Central Region

Agency Relations & Membership

Former CEO of We Are Unlimited in Chicago and Velocity in New York City   The 4A’s is pleased to announce that Brian Nienhaus has joined the Member Engagement + Development team as SVP–Central Region. Nienhaus joins the 4A’s after five years at Omnicom, most recently leading a team managing Johnson & Johnson’s consumer portfolio […]

Engineering trust: The 4A’s reports on the 2020 Consumer Electronics Show

2020 feels very much like a year of recalibration for the tech-driven future. The news is everywhere about public attitudes towards the commercial use of personal data, the manipulation of information, and the real dangers of network and data breaches. We still lavish attention and cash on the expectation of better experiences, convenience, and delight […]

Statement from the 4A’s and ANA responding to Google’s announcement regarding third-party cookies

Government Relations

Google’s decision to block third-party cookies in Chrome could have major competitive impacts for digital businesses, consumer services, and technological innovation. It would threaten to substantially disrupt much of the infrastructure of today’s Internet without providing any viable alternative, and it may choke off the economic oxygen from advertising that startups and emerging companies need […]