On March 8, 2024, the California Privacy Protection Agency’s (CPPA) board advanced new draft regulations that implement the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”) on policy areas including automated technology and privacy risk assessments. The board vote to move forward with the new draft regulations on data risk […]

On January 18, 2024, the New Hampshire legislature passed SB 255, a new state omnibus privacy law. The bill, the New Hampshire Privacy Act (NHPA) moved to the state’s Governor Christopher Sununu (R) for consideration and was signed on March 6, 2024. The new privacy law goes into effect on January 1, 2025 and will […]

Professionals discuss whether agencies are not selling their most valuable asset There is a growing debate in the ad industry over whether agencies are sacrificing the creative product by focusing too much on data and analytics to better compete with consultancies. Organizations including the 4A’s and ANA have long been proponents of simplifying the pitch process […]

NEW YORK, March 12, 2024 /PRNewswire/ — As the leading U.S.-based advertising trade association, serving more than 600+ members nationwide, the American Association of Advertising Agencies (4A’s), announced today the appointment of Cathy Chan Butler as Executive Vice President of Talent, Equity & Learning Solutions with the goal of addressing the changing needs and future of talent for agency […]

From AI to elections, the AAF, ANA and 4A’s share their views on the big questions facing marketers and agencies in the year ahead with LBB’s editor in chief Laura Swinton 2024 has barely begun and it’s already shaping up to be an interesting year for the US market. AI technology is accelerating, marketers are […]

Love them, hate them or tolerate them, “made-for-advertising” sites have had targets on their backs since the early summer, causing media buyers, advertisers and SSPs to make sweeping proclamations that they were blocking any and all MFAs from their programmatic ad buys. Last fall, a loose definition that included some criteria for identifying MFA sites was created by a group of trade […]

While agencies are carefully assessing alternative currency initiatives, the 4A’s Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. There are a multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace. This 4A’s […]

Federal agencies and states have been making changes since the U.S. Supreme Court overturned Roe v. Wade By Alison Pepper When the Supreme Court effectively overturned Roe v. Wade in the summer of 2022, the political repercussions that followed were visible and high profile. Fierce ballot fights in Kansas, Ohio and Michigan; the election of a new liberal […]

Fifteen people struggling to break into the industry describe being ghosted and seeing their mentors laid off Layoffs, marketing budget cuts, job interviews that go nowhere—this is the bleak picture the industry is painting for its next generation of professionals, and it could end up costing agencies and brands top talent. 4A’s CEO and President […]

In this interview with Digital Surgeons, 4A’s President and CEO Marla Kaplowitz shares insights from her 30+ years of experience in the advertising industry. She provides advice for young leaders on developing their leadership style, dealing with challenging business situations, and managing teams. The interview offers an inside look at leading advertising agencies through volatility […]

Find out the top 2024 Super Bowl ads and why, according to 4A’s Research annual Super Bowl Survey.

On February 9, 2024, the California 3rd District Court of Appeals reversed a state trial court decision that delayed enforcement of the California Privacy Rights Act (CPRA) regulations by one year. The appeals court decision means that now all final CPRA regulations are immediately enforceable, as opposed to a March 29, 2024 deadline imposed by […]