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SAG-AFTRA and Joint Policy Committee Reach Tentative Agreement on Successor Contracts

Marketing & Communications

Landmark Deal Modernizes Commercials Contracts FOR IMMEDIATE RELEASE NEW YORK, (APRIL 2, 2019) — Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and The Joint Policy Committee, LLC (JPC) have reached a tentative agreement on terms for successor television and audio commercials contracts, subject to approval by the SAG-AFTRA National Board later this month. […]

4A’s Joins Advertising Trades To Oppose An Expanded CCPA Private Right Of Action That Would Include All Violations Of The CCPA, Not Just Data Breach

Read the comments the 4A’s and other advertising trade groups submitted regarding an opposition to an expanded CCPA Private Right of Action.

MRC Issues Draft Version of Cross-Media Audience Measurement Standards For Video; Opens 60-Day Public Comment Period

Media Services

Addresses electronic measurement of video advertising and content audiences, with subsequent phases planned to focus on display and audio Release marks start of final phase of the Making Measurement Make Sense (3MS) Initiative   New York, NY (March 25, 2019): The Media Rating Council (MRC) announced today it has issued a draft version of its […]

4A’s Submits Comments Opposing California Data Broker Bill

Government Relations

Although it hasn’t yet clarified the complexity of operational challenges presented by the California Consumer Privacy Act (CCPA), the California State Assembly has proposed another bill intended to regulate the data industry. California’s AB 1202 would include new data-broker registration requirements, similar to Vermont’s law. Several requirements appear to conflict with the provisions of CCPA, […]

Industry SAG-AFTRA Talent Union Negotiations Update |

Management Services

The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.

4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Government Relations

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into How Providers Are Approaching Measurement, Data and Implementation

Marketing & Communications

  CIMM and 4As Present TV Attribution Providers Study at 8th Annual CIMM Cross-Platform Video Measurement and Data Summit  New York, February 7, 2019 — While industry leaders express optimism and enthusiasm for TV attribution, they also are looking for greater visibility and understanding into how leading providers conduct the practice. The finding is part […]

Ad Age (Podcast): Marla Kaplowitz of the 4A’s is an Agency Cheerleader in a Difficult Season

Avatar

Originally published and posted on Ad Age, February 7, 2019 By Brian Braiker, Editor, Ad Age In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz, the president and CEO of industry trade body the 4A’s, joins this […]

2018/2019 Leave Benefits Report

4A's Benefits

A survey on Leave Benefits covering Separate vacation, Sick, and Personal Days Off Policies, Paid Time Off (PTO) Policies, Unlimited Days Off Policies, Bereavement days, Volunteer days and Summer hours in 4A’s agencies. Available for sale to 4A’s members ONLY.  Please download the order form and email to HMiranda@4As.org.

5G Isn’t a Reality Yet, but It’s Looking Promising

Chick Foxgrover

Originally published in Adweek, January 18, 2019 By Chick Foxgrover, EVP, Creative Technology and Innovation, 4A’s Just because everyone’s thinking about 5G doesn’t mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you’d attended CES where it was a hot topic. For […]