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FTC Issues Broad Privacy ANPRM to Address “Commercial Surveillance and Data Security” |

As was expected, the Federal Trade Commission (FTC) published an advance notice of proposed rulemaking (ANPRM) on “Commercial Surveillance and Data Security” on August 22, 2022. The FTC first indicated in December 2021 that it intended to initiate this rulemaking to “curb[] lax security practices, limit[] intrusive surveillance, and ensur[e] that algorithmic decision-making does not […]

Government Relations – August 2022 Newsletter |

While summer might be winding down for most, the Biden Administration’s legislative and regulatory agenda is clearly starting to heat up. Maybe it’s rising pressure from the upcoming 2022 midterm elections or perhaps more permanent staffing and leadership at the helm of federal agencies, but there’s a lot moving, and a lot moving fast. This […]

President Biden Signs Democrats’ Domestic Policy Agenda Bill with Significant Clean Energy, Climate Change, Tax, and Healthcare Provisions |

On August 16, President Biden signed into law the Inflation Reduction Act of 2022, an approximately $730 billion health care, tax and climate bill that represents a sizable portion of the Democrats’ domestic policy agenda. The bill uses incentives for private companies to produce more renewable energy and for households to transform their energy use […]

New Mexico Proposes Regulations Addressing Gross Receipts Tax Treatment of Digital Advertising Services |

On August 9, 2022, the New Mexico Taxation and Revenue Department issued proposed regulations explicating the gross receipts tax (i.e. the state’s version of a sales tax) treatment of digital advertising services. The proposed regulations “clarify” that the state’s gross receipts tax applies to providers of digital advertising services whose digital platform may be accessed […]

An Agency Perspective on Talent Recruitment & Retention Strategies | Reporting & Analytics

Recruiting and retaining talent has become one of the most pressing topics for agencies and marketers alike. As a result, it is sometimes challenging to determine a suitable candidate for any given position given the wide range of candidate expertise. Furthermore, finding the right talent in Analytics and Insights can mean the difference between an […]

The Rocky Path Agencies are Forced to Traverse: An Agency Perspective on Supply Path Optimization

The digital media market once managed by direct insertion orders (IOs) is now a complex and ever-evolving ecosystem driven by programmatic buying. At its core, programmatic buying aims to simplify and streamline the digital media buying process. In practice however, it is not as streamlined and simplistic as we would aspire. Agencies often have to […]

The 4A’s, Fig and Benjamin Moore muse on the power of technology and creativity

In partnership with The Drum, the 4A’s has created a content series titled ‘Convene. Challenge. Change.’ As part of the series, 4A’s president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post-Covid-19 […]

The 4A’s, Fig and Benjamin Moore muse on the power of technology and creativity

In partnership with The Drum, the 4A’s has created a content series titled ‘Convene. Challenge. Change.’ As part of the series, 4A’s president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post-Covid-19 […]

4A’s WORKERS’ COMPENSATION PROGRAM PROVIDES RECORD-COVERED PAYROLL AND RETURNS $9.4 MILLION IN DIVIDENDS

NEW YORK (August 18, 2022) — The American Association of Advertising Agencies (4A’s) Workers’ Compensation program has announced that it provided a record-covered payroll amount of $11.8 billion. Since its inception, the captive has returned approximately $275 million in dividends to its members. Coverage remains steady for the 153,000 employees currently insured through the program.  […]

Budget Reconciliation Bill with Modified Tax Provisions Passes the Senate, Heads to the House |

On August 7, the Senate Democrats held together to pass the Inflation Reduction Act of 2022, a $739 billion health care, tax and climate bill, in a significant victory for President Joe Biden and his party. The final, party-line vote on this budget reconciliation bill was 51-50, with Vice President Kamala Harris breaking the tie. […]

Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)

Over the past year, there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This work was created by a cross-industry collaboration. The 4A’s, the ANA, and AIMM, with […]

Ad Age Small Agency Awards Winners

While small, these shops have proven to have big ideas and even bigger ambitions The winners of Ad Age’s 14th annual Small Agency Awards were culled from a list of more than 400 entries from the U.S. and globally and represent some of the best and brightest agencies today. READ MORE AND SEE THE WINNERS […]