News & Views | 4A's

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4A’s Names Chick Foxgrover Chief Digital Officer

Marketing & Communications

The 4A’s, the leading trade association representing the advertising agency business, announced today that it has named Chick Foxgrover Chief Digital Officer (CDO).

JPC AFofM Commercials Agreement – Notice of Expiration 2/14/14

Marketing & Communications

The current 2009-2014 collective bargaining agreement between the AFofM and the industry will expire at midnight on February 14, 2014.

Two Agencies Take Jay Chiat Grand Prix Awards

Marketing & Communications

Two agencies have been recognized with the Grand Prix at the Jay Chiat Awards for Strategic Excellence in Advertising.

4A’s Names Donnovan Andrews New Chief Advisor of Digital Media and Innovation

Media Services

The 4A’s, the leading trade association representing the advertising agency business, announced today that it has named Donnovan Andrews, Chief Advisor of Digital Media and Innovation.

4A’s Announces Inaugural Data Summit with WPP’s Sir Martin Sorrell as a Featured Speaker

Marketing & Communications

The 4A’s announced today that it will hold its inaugural 4A’s Data Summit here on October 16, with special guest WPP Group CEO Sir Martin Sorrell.

4A’s Forms New Data Advisory Council to Help Educate Industry on Emerging Trends

Media Services

The 4A’s announced today the creation of the 4A’s Data Advisory Council that will collectively help the 4A’s formulate education initiatives and guidance to benefit its member agencies

4A’s Carolinas Council Names 2013 Recipients of Carolinas Agency Experience Summer Internships

Agency Relations & Membership

Paige Warmus and Moira Reilly have been named recipients of the 2013 Carolinas Agency Experience paid summer internships by the 4A’s Carolinas Council.

4A’s Names GroupM’s John Montgomery Chairman of Its Media Policy Committee

Marketing & Communications

John Montgomery, Chief Operating Officer of GroupM Interaction, has been named chairman of the American Association of Advertising Agencies (4A’s) influential Media Policy Committee.

4A’s Guidance | Agency Opportunity Screening Criteria

Agencies can dramatically increase new business performance by learning to be more selective in the pursuit of client opportunities. The 4A’s new business committee has developed guidance “4A’s Opportunity Screening Criteria.”

2013 O’Toole Award Winners Announced at 4A’s Transformation

Marketing & Communications

Winners of the 2013 4A’s O’Toole Awards for Creative and Media Excellence were announced at the association’s annual conference, Transformation 2013: The Idea Effect at the New Orleans Hyatt Regency.

Right to Work States — Union Security / Preference of Employment (SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts)

Production Services

On February 1, 2012, the state of Indiana signed into law legislation that makes Indiana the twenty-third state to have “Right to Work” laws on the books.

Results of 4A’s 2011 Television Production Cost Survey

The Executive Summary of the 4A’s 2011 Television Production Cost Survey (TVPCS) represents the results of the 25th year of a continuing project.