On August 7, the Senate Democrats held together to pass the Inflation Reduction Act of 2022, a $739 billion health care, tax and climate bill, in a significant victory for President Joe Biden and his party. The final, party-line vote on this budget reconciliation bill was 51-50, with Vice President Kamala Harris breaking the tie. […]

Over the past year, there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This work was created by a cross-industry collaboration. The 4A’s, the ANA, and AIMM, with […]

While small, these shops have proven to have big ideas and even bigger ambitions The winners of Ad Age’s 14th annual Small Agency Awards were culled from a list of more than 400 entries from the U.S. and globally and represent some of the best and brightest agencies today. READ MORE AND SEE THE WINNERS […]

On July 27, the White House announced that it was nominating Jessica Looman, the acting head of the U.S. Department of Labor (DOL) Wage & Hour Division (WHD), to fill the position permanently. Ms. Looman has served as the principal deputy administrator and acting administrator of DOL WHD since January 2021. She was previously the […]

After more than a year of hard-fought negotiations, Senate Majority Leader Chuck Schumer (D-NY) and Senator Joe Manchin (D-WV) unexpectedly released a ten-year, $475 billion budget reconciliation bill on July 27 titled the Inflation Reduction Act of 2022. The negotiated package, although smaller than initial ambitions, would transform huge sectors of the U.S. economy and […]

More agencies are providing in-house education to level up their employees in an increasingly competitive hybrid workplace. These aren’t your typical four-year colleges culminating in a degree or graduations: think free hybrid learning and career development tailored to today’s marketers and media professionals. Organizations from WPP’s media arm GroupM to global marketing firm Kepler Group […]

NEW YORK, August 2, 2022 — The American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, has named Nicole Rizzo SVP Business Intelligence & Insight. Nicole will provide leadership, advocacy, and insight around finance, operations, and legal affairs to 4A’s member agencies as well as help […]

On July 20, a new bipartisan proposal, the Worker Flexibility and Choice Act (WFCA), was introduced by Reps. Henry Cuellar (D-TX), Elise Stefanik (R-NY) and Michelle Steel (R-CA) that would allow businesses to continue treating their workers as independent contractors, while also providing some protections typically provided to employees.  Under the current employee classification framework, […]

On July 27, the Senate Commerce, Science, and Transportation Committee voted to advance two children’s privacy bills to the Senate floor with broad bipartisan support.  The Children and Teens’ Online Privacy Protection Act (COPPA 2.0) (S. 1628), introduced by Sens. Ed Markey (D-MA) and Bill Cassidy (R-LA), would update the 1998 Children’s Online Privacy Act […]

On July 20, the House Energy and Commerce Committee voted 53-2 to advance a revised version of the American Data Privacy and Protection Act (ADPPA) (H.R. 8152) to the House floor. The latest version of the bill includes several changes to the previous version that was advanced out of the subcommittee earlier this summer. Additional […]

Signed by Gov. Tom Wolf (D) on July 8, Pennsylvania legislators settled on a budget plan that will lower the state’s corporate net income tax rate from 9.99% to 4.99% by 2031. The new $45.2 billion state budget also increases the cap on the state’s film production tax credit program from $70 million to $100 […]

4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.