Agency Search 
Site Search The 4A’s, Unilever and DDB on diversity and creativity
In partnership with The Drum, the 4A’s created a content series titled ‘Convene. Challenge. Change.’ As part of the series, 4A’s president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post Covid-19 […]
New research from Momentum asked users why they gravitate to virtual worlds
People Like the Metaverse Because It’s Not Like Real Life As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to pin down in […]
The 4A’s, Michelob ULTRA and FCB on driving business with partnership and creativity
In partnership with The Drum, the 4A’s created a content series titled ‘Convene. Challenge. Change.’ As part of the series, 4A’s president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post Covid-19 […]
Sustainability at Cannes Lions: the highs, the lows and the possibilities
Much of the dialogue at the Cannes Lions International Festival of Creativity revolved around sustainability. Alison Pepper, executive vice president of government relations and sustainability at the 4A’s, reflects on the points that succeeded, missed the mark and have potential in the future. Read more here via The Drum.
Government Relations – June 2022 Newsletter
In this issue we provide analysis of new draft regulations implementing the California Privacy Right Act, a bipartisan, a bicameral federal privacy bill making its way through Congress, a new federal independent contractor rule under development, and MORE. With most state legislatures coming to a close at the end of June, we also saw a […]
Advertising’s leaders set pathway to net zero industry worldwide
Ad Net Zero Expansion Led By Advertisers, Agency Groups, Media & Trade Bodies Companies Invited to Join Global Efforts To Drive Rapid Change CANNES LIONS, June 21, 2022: Leaders from many of the largest companies and associations in the world’s advertising industry have announced their intent to apply learning from the UK and plan the […]
Cannes: Industry leaders announce coalition to fight bias in ad tech
Delta Air Lines, WPP, The 4A’s, the IAB, the Ad Council and other industry leaders back IBM in delivering an open source toolkit that enables the industry to use AI to mitigate bias in ad tech. A year ago, IBM Watson Advertising launched a research initiative to understand and mitigate unintended bias in digital advertising using artificial […]
IBM, Delta Air Lines, WPP, 4A’s, IAB, Ad Council And Other Industry Leaders Act To Mitigate Bias In Advertising Technology
IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology CANNES, France, June 20, 2022 /PRNewswire/ — Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action towards mitigating bias in […]
Chances of Federal Paid Leave Bill Fade as Progessive States Carry on the Responsibility
As Congressional Democrats continue to struggle to deliver on their campaign promise to pass a federal paid family leave bill, state legislators are taking it into their own hands to create state-mandated, paid family leave programs. As of June 2022, eleven states and the District of Columbia have enacted paid family leave (PFL) programs. These […]
“Freelance Isn’t Free” Act Passes NY Legislature, Expanding NYC Freelancer Law Statewide
On June 2, the New York General Assembly passed the Freelance Isn’t Free Act (S8369), which provides new contract and wage theft protections to workers employed as independent contractors. Although the law does provide exceptions for contractors in the building and medical fields, it will cover the creative freelance talent used by agencies.This new state-wide […]
DOL Announces Plan to Solicit Input for New Independent Contractor Rule
On June 3, the Department of Labor (DOL) announced its intention to issue a new independent contractor (IC) rule via a blog post from Jessica Looman, Acting Director of the DOL’s Wage and Hour Division. The IC rule clarifies the employee-vs.-independent contractor analysis criteria under the Fair Labor Standards Act (FLSA). Under FLSA, employees are […]
New York Fashion Workers Act Defeated in 2022 Legislative Session
New York State’s legislative session ended for the year in the early hours of June 3, without the passage of the troublesome New York Fashion Workers Act ( S.8638-A / A.9762-A). The bill advanced out the Senate Labor committee but failed to receive a final floor vote in the final days of the session. Despite […]