News & Views | 4A's

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4A’s President and CEO Nancy Hill Receives AWNY ‘Changing the Game’ Award

Marketing & Communications

4A’s President and CEO Nancy Hill received AWNY’s “Changing the Game” award today during a luncheon held at the New York Hilton.

Production Matters | Music Licensing Battles Over Ownership Rights May Impact Agencies and Advertisers

Marketing & Communications

James L. Johnston, Partner, and Daniel Nemat-Nejat, Associate, of the law firm Davis & Gilbert LLP, have authored the article “Copyright Termination Rights Create Quandaries for Music Licensees,” which is accessible to 4A’s members.

New Web Platform Aims to Promote Advertising Industry and Attract New Talent

Avatar

The 4A’s, in conjunction with Arnold Worldwide, has launched a new Web-based video platform, called Open Advertising, aimed at young adults and intended to attract best-in-class talent to the ad-marketing industry.

NYC High School Students Create Ad Campaign for Michelle Obama’s "Let’s Move!" Initiative

Diversity Initiatives

Two students from the 4A’s sponsored High School for Innovation in Advertising and Media (IAM) have created and will present an integrated ad campaign for Michelle Obama’s Let’s Move! initiative at the inaugural TEDx Harlem event.

2012 O’Toole Awards Finalists

Marketing & Communications

The 4A’s is pleased to announce the 18 finalists in four categories for the 2012 O’Toole Awards for Creative Excellence.

Union Performer Matters | Right to Work States – Union Security / Preference of Employment (SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts)

Production Services

This Employment of Extras Union Performer Matters is from the Industry-Union Standing Committee, and provided for SAG and AFTRA JPC Authorizers and Direct Signatories to the SAG and AFTRA Commercials Contracts

Union Performer Matters: SAG + AFTRA: Extra Performers | Calling Services and Production Staff-Related Duties

Production Services

This Employment of Extras Union Performer Matters is from the Industry-Union Standing Committee, and provided for SAG and AFTRA JPC Authorizers and Direct Signatories to the SAG & AFTRA Commercials Contracts.

4A’s Names Peter Kosmala as Senior Vice President, Government Relations

Marketing & Communications

The 4A’s announced today that Peter Kosmala has been named Senior Vice President, Government Relations, to represent the interests of the advertising agency community with the federal and state governments.

Media Matters | Good vs. Evil: Taking Back Control from Counterfeiters

Media Services

With the Internet now an integral part of everyday life, recent illicit online activity has become a center of attention and concern for many. Team that with ever-evolving technologies and you have a recipe for “knock-off industry.”

$100,000 in Scholarships to Multicultural Students Pursuing Advertising Art Direction and Copywriting Is One Way 4A’s Attracts an Inclusive Workforce

Marketing & Communications

$100,000 in Scholarships to Multicultural Students Pursuing Advertising Art Direction and Copywriting Is One Way 4A’s Attracts an Inclusive Workforce

4A’s Guidance | Post-Review Feedback

The 4A’s guidance directive, Post-Review Feedback, has been developed by the 4A’s New Business Committee to help inform the agency community of best practice relating to conducting routine and formal agency assessments following participation in all major agency reviews.

Project Management Matters | Agency Project Management |

This report is provided to assist agency management in developing and implementing Project Management (PM) roles and processes within their agencies