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Site Search 4A’s Board of Directors Names Sharon Napier Board Chair with First Majority Female Board Leadership in Organization’s History
The latest appointments reflect the organization’s ongoing commitment to diversity within its board representation. NEW YORK, May 24, 2022 /PRNewswire/ — The 4A’s (American Association of Advertising Agencies), a membership-based U.S. trade association for the advertising and marketing communications industry, announced changes to its National Board of Directors. The officers who have been selected by the Board’s Nominating Committee […]
Joining CA, CO, VA, and UT, CT Enacts New Comprehensive State Privacy Law
And then there were five. Last week, Connecticut Governor Ned Lamont (D) enacted Connecticut’s new privacy law, the Connecticut Data Privacy Act (CTDPA). Effective July 1, 2023, the CTDPA is very similar to existing privacy laws in Virginia (VCDPA) and Colorado (CPA), with a few significant differences that make it unique. Potentially one of the […]
DOJ and EEOC Caution that Employer Use of AI Tools Can Violate the ADA
On May 12, the Department of Justice (DOJ) and the Equal Employment Opportunity Commission (EEOC) each released a technical assistance document about potential disability discrimination when employers use artificial intelligence (AI) and other software tools to make employment decisions. Agencies should review these new guidance documents and adjust their practices concerning the use of algorithmic […]
TRADE GROUPS OFFER NEW GUIDELINES FOR WORKING WITH DIVERSE SUPPLIERS
FOR IMMEDIATE RELEASE MAY 17, 2022 TRADE GROUPS OFFER NEW GUIDELINES FOR WORKING WITH DIVERSE SUPPLIERS Recommendations from the 4A’s, the ANA, and AIMM Seek to Help Marketers and Agencies Partner with Diverse Media Outlets NEW YORK (May 17, 2022) — The ANA and the 4A’s today unveiled a comprehensive list of guidelines […]
ANA, 4A’s Release New Guidelines For Buying Diverse Media
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) this morning released a new set of media-buying guidelines to “strengthen” the diversity, equity and inclusion (DEI) of brand marketers. Read more in MediaPost here.
NYC Pay Transparency Law Implementation Delayed till November 2022
Just two and a half weeks before the New York City pay transparency law was to become effective (originally May 15, 2022), the New York City Council passed an amendment to delay requiring that employers disclose pay ranges for posted positions until November 1, 2022. The original law was also amended to include the following […]
Employers Must Submit Mandatory Worker Demographic Data to EEOC by May 17, 2022
On April 12, the U.S. Equal Employment Opportunity Commission (EEOC) announced that data collection for 2021 EEO-1 Component 1 filing is now open, and employers have until May 17, 2022 to submit their data to the agency. The EEO-1 Component 1 report is a mandatory annual data collection that requires all private sector employers with […]
New Guidance for Agencies on the EU Digital Services Act and EU Digital Markets Act
Two major EU pieces of legislation currently before the European Parliament and European Council are expected to shake up the digital landscape. While both laws still require a formal vote and a finalization of legal language, both laws are expected to pass given the broad political agreement reached among EU members. Agencies should review the […]
Ashwini Karandikar on Data-Driven Decision Making
Ashwini Karandikar, EVP Media, Tech & Data at The 4A’s, joins Cross Screen Media CEO Michael Beach to share the importance of cross-channel measurement at the local level and data-driven decision-making for marketers and agencies. Watch our latest Screen Wars Thought Leader Interview here.
4A’s Call For Transparency In Measurement Currency Methodologies
The advertising and marketing industry has been abuzz ever since the MRC (Media Rating Council) voted to suspend Nielsen’s accreditation to measure national and local television after the measurement firm undercounted national TV household viewership during the early part of the pandemic. Nielsen’s measurement solutions were (and still are) considered by many to be the […]
Modern Leadership & Sustainable Industry Growth with Marla Kaplowitz | Digital & Dirt Podcast
In Season 2, Episode 10 of the Digital and Dirt podcast, Ian Dallimore welcomes Marla Kaplowitz, President and CEO of the 4A’s to discuss leadership, sustainability, and industry transformation. Marla explains her “people first” leadership method, the importance of transforming work environments to meet modern needs and sustainable habits. To learn more about this episode […]
Elon Musk Buying Twitter Makes Advertisers’ Anxious
Some brands are ‘prepared to stop spending,’ one agency exec says about the new boss Elon Musk’s Twitter ownership is giving advertisers serious pause about the platform’s future, and some brands are asking their agencies for advice on whether to even stick with the messaging platform, according to multiple ad execs. Musk reached a […]