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2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lesson of the last 12 months. Today Marla Kaplowitz, president and chief exec of the 4A’s, shares what she’s learned about […]
Future-proofing your agency boils down to digital transformation, DE&I and compensation. Read more from 4A’s President & CEO Marla Kaplowitz in Campaign US. What a year. At the beginning of the pandemic, I reflected in Campaign that COVID-19 has and will continue to redefine our understanding of safety, our ability to connect and the way we do […]
Read more in Forbes 2020 is the year that has upset virtually all business trends and has had a profound impact on the use of rebranding as a business strategy to facilitate growth. Some companies have had to hurriedly address the irrelevance of their brands, newly pressured by social movements, while others had to rebrand […]
Read Chick Foxgrover’s full article in MediaPost here. Havas CX is creating a global offering for CX services; Grey is working under the AKQA brand; Forrester hosted a successful 3-day conference on CX+Brand this past summer… the list goes on. The convergence of CX, ecommerce, experience design and marketing is not a new concept. Customer […]
Partnership for Responsible Addressable Media We invite you to take part in a community update by the Partnership for Responsible Addressable Media to discuss progress made to date and the next steps being taken in our efforts to create a unified framework for addressability that safeguards user privacy while protecting critical functionality across the digital […]
Read Alison Pepper’s full article in The Drum here. Following four years of whiplash decrees via Twitter, the ad industry is looking forward to more deliberate decision making coming out of the US executive branch beginning January 20. Here, the 4A’s executive vice-president of government relations, Alison Pepper, outlines the three areas likely to be […]
Read the original Newswhip article here We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on […]
Recent research from the 4As finds that redefining an agency’s own brand positioning can be a major draw for new clients particularly in the COVID-19 era. And Milwaukee-based agency Hanson Dodge is putting the finding to the test with a makeover designed to better sell itself to both prospective clients and employees. The new platform […]
Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency. Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread […]
Getting our foot in the door when the actual doors are closed Internships, sprint campaign workshops and pitch competitions provide learning opportunities that can’t be mimicked during a 200-person Wednesday night lecture. These pivotal experiences provide hungry young ad talent with the chance to connect with industry powerhouses, work on real clients, gain candid feedback, […]
4A’s is a beneficiary of the Advancing Diversity Education Fund, underwritten by AdvancingDiversity.org, MediaVillage and the media community. Chocolate City. That is the term Carol H. Williams used to refer to the 12th Floor at Leo Burnett. A floor occupied by African American copywriters sponsored by a 4A’s Advertising Class Program. The year was 1969 and a white […]
A new initiative seeks to help navigate the impact on brand safety As we enter the home stretch of the 2020 election season, misinformation and disinformation is top of mind, with implications for platforms, advertisers and agencies alike. Read full Adweek article. Learn more and download the Misinformation & Disinformation Whitepaper.