News & Views | 4A's

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New Jersey Enacts First State Comprehensive Data Privacy Law in 2024 |

On January 16, 2024, Gov. Phil Murphy (D-NJ) signed into law New Jersey’s new comprehensive privacy bill, Senate Bill 332, the New Jersey Data Privacy Act (NJDPA). The law is set to take effect in January 2025.  While the majority of provisions in this bill mirror legal obligations under existing state privacy laws (most closely […]

Unveiling the future with Marla Kaplowitz, CEO of The 4A’s

In this episode, Audrey sits down with Marla Kaplowitz, CEO of The 4A’s, to explore the impact of generative AI, data privacy, and the evolving landscape of talent in the age of automation. Join the conversation as they navigate the storm of technological revolution, uncovering insights that shape the future of marketing. Watch the Episode […]

Capitalising on the Power of AI in 2024

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Expert voices from associations and consultancies, including The 4A’s and Deloitte Digital, give LBB’s Ben Conway their 2024 outlook on AI in adland and reflect on last year’s AI popularity spike Today, we hear perspectives from the bodies around the world who have made it their business to advocate for, advise and inform the industry’s […]

Client Relationships, Taming ‘AI Beast’ On 4A’s 2024 Priority List

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The 4A’s has issued its annual “Look Ahead” report for 2024 and not surprisingly, helping members “tame the AI beast” is a top priority for the organization. A lot of focus on the impact of AI (and more recently generative AI) on agencies has been about the creative impact but as 4A’s CEO Marla Kaplowitz […]

AD LEADERS LAUNCH BLACKWEEK, A CONFERENCE MEANT TO SOLVE BUSINESS PROBLEMS THROUGH DIVERSITY AND INCLUSION

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The October event will also focus on media, creativity, health care and private equity In July, a survey by the 4A’s found that the number of agencies run by white executives increased to 90%. In May it was reported that ad spending on diverse-owned media was just below 2%. In 2022, the ANA reported that just over 7% of […]

For agencies, 2024 will be a year of unprecedented change

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4A’s CEO Marla Kaplowitz lays out what to expect. In the dynamic and ever-changing agency landscape, navigating perpetual disruption demands an open-minded yet cautious approach — given the rapid pace of change that can be expected throughout any year.  This year will be no exception. Continue reading on Campaign.

What Agencies Need to Know About the 4A’s 2024: Look Ahead Report

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AI presents an existential threat to agencies that don’t adapt, says 4A’s president and CEO Marla Kaplowitz The annual 4A’s Look Ahead report outlines the industry trends that will impact agencies the most throughout the next year. The latest version of the report, released today, homes in on the biggest threats facing agencies right now. […]

DOL Issues New Independent Contractor Rule

The Department of Labor (DOL) released its new, much anticipated independent contractor rule (IC rule) on January 9, 2024. The final rule changes DOL’s legal assessment criteria for whether a worker is an employee or an independent contractor under the Fair Labor Standards Act (FLSA). Under the FLSA, employees are entitled to minimum wage, overtime […]

FTC Issues New Proposed Rule to Update COPPA to Bolster Online Protections for Kids

On December 20, 2023, the Federal Trade Commission announced a new Notice of Proposed Rulemaking (NPRM), which would update the Children’s Online Privacy and Protection Act (COPPA) rules regulating children’s online data privacy at the federal level. COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of […]

‘AI everywhere’: What to expect from advertising CES 2024

The major themes and pressing issues that will be tackled at the first advertising and technology gathering of the year. CES 2024 will commence in Las Vegas on Monday, the annual consumer technology trade show that the advertising industry piggybacks to establish tech credentials and troubleshoot the most pressing challenges ahead. Continue reading on Campaign.

AI AT CES 2024—WHAT BRANDS NEED TO KNOW

From preparing for back-room conversations to sifting through show floor gadgets, here’s how AI will show up. If you’re interested in AI and attending CES, you’re in massive luck. The technology will be “really embedded and infused into everything at CES,” said Marla Kaplowitz, president and CEO of 4A’s, the advertising trade group. Continue reading on […]

Innovation, empathy and partnership: 2 New Year’s resolutions for agency-client relationships

From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship in 2024 in this two-part series. Once an agency and client have decided to work together, that’s when the work really begins. Like any relationship, agency-client partnerships require constant work, open communication […]