In the dynamic world of advertising, staying ahead of the curve is paramount. Marla Kaplowitz, President and CEO of the 4A’s advertising agency trade association, recently shared her insights on current trends and future directions in an interview with Jack Myers for his Legends & Leadership series. Her expertise covers a spectrum of issues, challenges, and growth […]

4A’s President and CEO Marla Kaplowitz had a wide-ranging conversation with Deborah Malone spanning a number of topics on all our minds: the agency-client relationship and the pitch process, the adoption of Generative AI, talent retention and training, compensation models, sustainability, the legal landscape and more. Marla also shares her biggest wish for the industry […]

Shops including R/GA, Ogilvy, Grey, Huge, Anomaly and Mother cut staff in January as they restructure, adapt to shrinking client budgets and deal with client losses Agency employees who survived last year’s wave of layoffs are once again holding their breath as cutbacks resume. “We continue to hear of challenges for some agencies regarding the […]

Specialists in ad tech, influencer marketing, design, performance marketing and AI may be up for grabs in 2024 In the span of three short months, Omnicom acquired Flywheel Digital, consultancy Globant took a majority stake in Gut, Interpublic Group of Cos. sold two legacy agencies—Deutsch New York and Hill Holiday—to Attivo Group and Accenture Song announced plans to acquire Work & Co. […]

AI/GenAI was one of the central themes at the recently concluded CES 2024. We’ve captured our observations on this ubiquitous technology and the opportunities for agencies in the 4A’s CES Recap. Immersive entertainment, healthcare technologies and the post-phone era were other notable themes. Amidst the chaotic swirl of demos and announcements all claiming to be […]

On January 16, 2024, Gov. Phil Murphy (D-NJ) signed into law New Jersey’s new comprehensive privacy bill, Senate Bill 332, the New Jersey Data Privacy Act (NJDPA). The law is set to take effect in January 2025.  While the majority of provisions in this bill mirror legal obligations under existing state privacy laws (most closely […]

In this episode, Audrey sits down with Marla Kaplowitz, CEO of The 4A’s, to explore the impact of generative AI, data privacy, and the evolving landscape of talent in the age of automation. Join the conversation as they navigate the storm of technological revolution, uncovering insights that shape the future of marketing. Watch the Episode […]

Expert voices from associations and consultancies, including The 4A’s and Deloitte Digital, give LBB’s Ben Conway their 2024 outlook on AI in adland and reflect on last year’s AI popularity spike Today, we hear perspectives from the bodies around the world who have made it their business to advocate for, advise and inform the industry’s […]

The 4A’s has issued its annual “Look Ahead” report for 2024 and not surprisingly, helping members “tame the AI beast” is a top priority for the organization. A lot of focus on the impact of AI (and more recently generative AI) on agencies has been about the creative impact but as 4A’s CEO Marla Kaplowitz […]

The October event will also focus on media, creativity, health care and private equity In July, a survey by the 4A’s found that the number of agencies run by white executives increased to 90%. In May it was reported that ad spending on diverse-owned media was just below 2%. In 2022, the ANA reported that just over 7% of […]

4A’s CEO Marla Kaplowitz lays out what to expect. In the dynamic and ever-changing agency landscape, navigating perpetual disruption demands an open-minded yet cautious approach — given the rapid pace of change that can be expected throughout any year.  This year will be no exception. Continue reading on Campaign.