The Israel-Hamas war, “Barbie” and the Bud Light-Dylan Mulvaney controversy are among the events that impacted the marketing industry this year By Lindsay Rittenhouse This year saw major players rush to adopt new artificial intelligence technologies and experiment with generative AI. Business continued to be pressured by economic woes and holding companies underwent massive restructurings, […]

Gen Z professionals, many of whom graduated during the pandemic and crave more guidance, are calling for better mentorship from their employers By Lindsay Rittenhouse Junior agency employees are calling for better training, complaining that they’re often thrown into the deep end without much direction, leading some to abandon the industry. The problem, while not new, is […]

In order to promote a more diverse and equitable media ecosystem, the 4A’s Media, Tech and Data practice, in collaboration with the 4A’s Advertiser Protection Bureau, has updated its  Media Responsibility Principles to reflect marketplace changes over the past few years.   The Principles are designed to, among other things, encourage the dissemination of factual, accurate […]

In the absence of a national data privacy law, states are taking matters into their own hands — it’s created a nightmare for companies and customers By Jacqueline Lisk Consumer data privacy in the U.S. is complicated because the country lacks a national data privacy law. But individual state laws that form a patchwork of complexity […]

Download the Report. The Opportunity and Challenge The rise of CTV, on-demand streaming and advanced TV offerings present incredible opportunities for advertisers. They are accompanied by privacy-forward regulations and platform policies that have arisen to address consumers’ demands for privacy. When it comes to embracing the latest television advertising offerings, businesses can proactively mitigate the […]

WASHINGTON, D.C., DATE – The American Advertising Federation today announced that it has joined the Responsible Privacy in Advertising Initiative, an advertising industry effort launched by the ANA and 4A’s to provide policymakers and industry a roadmap to expand privacy protections for all Americans, champion responsible approaches to the use of data in online advertising, […]

4A’s EVP of Sustainability and Government Relations Alison Pepper shared her views on where we stand as an industry on our sustainability goals for this LBBOnline article. Progress is rarely linear – it’s often one step forward, two steps back. The past year has seen governments and industries run into the very real challenges of […]

On November 21, 2023, the US Food and Drug Administration (FDA) published a long-awaited final rule changing how companies must present the “major statement” in direct-to-consumer (DTC) TV and radio advertising. It differs very little from what was included in the 2010 proposed rule. The final rule implements a Food and Drug Administration Amendments Act […]

On November 15, 2023, the Federal Trade Commission (FTC) announced that it was issuing formal warnings to two food and beverage industry groups, as well as a dozen dietician and nutritionist influencers, for failing to adequately disclose paid social media posts that promoted artificial sweeteners and sugary products. The warning letters point to Instagram and […]

On November 9th, the Media, Technology and Data practice hosted our first ever Game Day, Planning for Gaming. The day kicked off with Adam Cotumaccio, the 4A’s COO, welcoming all of the speakers and attendees and sharing his experience working with Microsoft’s Accessible Gaming team when he ran fundraising for the Muscular Dystrophy Association. One […]

New legislation will impact how advertisers do business By Alison Pepper From wildfires raging in Canada to devastating flooding in large portions of the Northeast, the severity of natural disasters isn’t just inching up year over year; they’re shattering records at a rapid clip. New legislation is emerging in response, with the Securities and Exchange […]

The convergence of economic uncertainties, societal tensions, and changing shopping behaviors has sparked a unique holiday outlook for 2023. Brands now find themselves navigating terrain where authenticity, savvy spending, and empathetic connections play pivotal roles in shaping consumer interactions and preferences.  One of the great things about advertising, especially digital advertising, is the relative ease […]