4A's Member Content

Member content includes all submissions from our members that aren’t specifically press releases.

Inside the Campaign: Connelly Partners’ “Trusted by Those Who Know” for Gorton’s Seafood

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Gorton’s Seafood has launched its latest broadcast campaign, Trusted by Those Who Know, created by agency-of-record, Connelly Partners. Have a look inside the campaign here.

Inside the Campaign: Doe-Anderson’s “Look for the N” for Norton Healthcare

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In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Doe-Anderson shows its recent work for Norton Healthcare. As the Louisville area’s largest healthcare provider – with 140 locations, 1,837 licensed beds, 13,000+ employees and 2,000+ physicians – Norton Healthcare needed to make sure the community understood its mission was not only to serve as many patients as possible, but to assist each individual patient with compassion and expertise. Doe-Anderson helped develop an innovative campaign that utilizes the strength of the Norton Healthcare brand to demonstrate how the organization is part of the community’s day-to-day-life.

Inside the Campaign: Deutsch’s “Belluminati” for Taco Bell

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To showcase just how delicious their $1 Value Menu is, Taco Bell finds a strategic connection between the dollar bill and the Illuminati, calling this Belluminati. The brand is the only QSR to innovate at $1.

Inside the Campaign: HMH’s “Run With the Bull” for Meritor

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In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, HMH takes you inside its campaign for Meritor.

Inside the Campaign: Deutsch’s “Lost Panda” for Tile

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In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch takes you inside its campaign for Tile.

Inside the Campaign: Deutsch’s “Rain” for Volkswagen Showcases “People First Warranty”

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VW debuts “Rain,” a brand play to showcase its new “People First Warranty.” Campaign created by Deutsch.

Inside the Campaign: HMH’s “Kid Snippets – School Bus Safety” for Thomas Built Buses

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In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, HMH takes you inside its campaign for Thomas Built Busses.

“See It & Be It”: Krisha Newham of Intouch Solutions

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“See It & Be It” is part of the 4A’s women and diversity leadership series. As part of this initiative, we invite members to tell us their stories. Here, Krisha Newham, VP, client services at Intouch Solutions, shares her experiences and views. What are your words of advice to young talent?         My best […]

“Inside the Campaign”: Kinetic’s Delicious Summertime OOH Campaign for Aperol Spritz

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In the 4A’s series “Inside the Campaign,” we highlight creative work from our member agencies. Here, Kinetic Worldwide takes us inside its summertime out-of-home campaign for Aperol Spritz. Campaign: Aperol Spritz Agency: Kinetic Worldwide, JWT New York, Mindshare Client: Campari Campaign Background: Gruppo Campari’s brand Aperol launched its first-ever out-of-home campaign, via Kinetic, just in time for al fresco summer […]

“See It & Be It”: Debby Reiner, CEO of Grey New York

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“See It & Be It” is part of the 4A’s women and diversity leadership series. Here, Debby Reiner, CEO of Grey New York, shares her thoughts on promoting diversity and gender equality in the industry. In 2017, why do you think it’s still necessary to talk about opportunities for women in the industry, and how […]

Inside the Campaign: Deutsch’s “Dr. Aftkings” and “Play” for DraftKings

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In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch takes you inside two new campaigns for DraftKings. Campaigns: “Dr. Aftkings” and “Play” Agency: Deutsch New York Client: DraftKings Program Background: Gearing up for the NFL season, the New York office of Deutsch this week launched two creative executions — “Play” and “Dr. Aftkings” — […]

Inside the Campaign: Team One’s “Visionaries Wanted”

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Inspired by Ernest Shackleton’s famous ad, “MEN WANTED for hazardous journey,” Team One created a campaign to launch The Legacy Lab’s inaugural Honors program: an initiative to recognize brand leaders making a long-term difference in a short-term world.