VMLY&R employees across the globe will spend the day giving back In celebration of its one-year anniversary, VMLY&R will close all 82 offices across the globe on Thursday, Sept. 26, to give more than 6,500 employees the opportunity to support their local communities through volunteer projects. This year’s theme for VMLY&R’s Worldwide Foundation […]
Sehnaoui brings 15 years of international experience to the role New York, NY – September 9, 2019 – R/GA, the company that delivers transformation at speed, today announced that Alex Sehnaoui is joining the agency as SVP, Global Managing Director, Growth & Development. Bringing more than 15 years of experience in the creative, brand, technology, […]
The Farmer’s Dog, a direct-to-consumer pet health brand focused on reimagining the pet food industry, has chosen NY-based creative and media agency, Walrus, to handle strategic and creative development for the company’s first national integrated campaign. The five-year-old direct-to-consumer brand’s primary product is a fresh pet food service that delivers pre-portioned, vet-designed meals through personalized […]
September 4, 2019 — Barkley, one of the largest ESOP-owned (Employee Stock Ownership Plan) agencies in the U.S. has transitioned ownership to its leadership team. The ESOP sold 100% of its shares back to the company at an all-time high valuation. As a result, a management group led by its executive team, now owns 100% […]
Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.
Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.
This Dentsu Aegis global survey of 1,000 CMOs and senior-level marketers from multiple industries shows that CMOs see the need to transform, not just optimize, their businesses through digital technologies. However, they are facing a number of obstacles in achieving real success.
MINNEAPOLIS (September 4, 2019) – broadhead – the largest full service, independent marketing agency in Minnesota, has acquired Kohnstamm Communications, a leading food public relations agency. Known nationally for launching and marketing dozens of iconic better-for-you brands, including Honest Tea, Angie’s BOOMCHICKAPOP, Happy Baby and Noosa Yoghurt, Kohnstamm and its leadership team will transition into […]
NEW YORK – Dentsu Aegis Network today announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly […]
Financial Services Company Specializing in Supporting Military Service Members, Veterans, and Their Families Unites with Agency Steeped in Working with Mission-Driven Brands BOSTON, MA, August 21, 2019 — Navy Federal Credit Union, the world’s largest credit union, with a mission of supporting military service members, veterans, and their families, has selected MullenLowe and Mediahub as […]
PITTSBURGH, PA, August 22, 2019 – There’s no better time than now for a pop of brightness – an idea at the center of Dum Dums Lollipops new advertising campaign that taps into a growing need for an antidote to today’s turbulent times. In a series of animated stories designed to delight, Smith Brothers […]
NEW YORK (August 20, 2019) — SS+K announced today that Stevie Archer has joined the agency as Executive Creative Director. An alum of Mullen and McKinney, Stevie comes to SS+K from Big Spaceship, where she won, ran and grew the Starbucks account. She’s created award-winning work for brands including Nationwide Insurance, Travelocity, T.J. Maxx, Sherwin-Williams, […]