Pete Barr Jr. inducted into The Florida & Caribbean Advertising Hall of Fame ORLANDO, Fla. (April 19, 2024) – Pete Barr Jr., president and CEO of &Barr, was recently named to the American Advertising Federation (AAF) District 4’s Florida & Caribbean Advertising Hall of Fame, honoring his lifetime achievement in and contributions to the advertising […]

Partnership will help marketers execute hyper-efficient patient journeys designed to deliver high-quality leads. MINNEAPOLIS, April 17, 2024 – Media Bridge and Salelytics today announced a formal partnership to give healthcare, medtech and medical device companies a seamless approach to acquire and convert quality leads. The two companies have used this unique direct-to-consumer (DTC) marketing approach […]

In a world where artificial ingredients, dupes, fakes and faux everything are nothing new, it’s refreshing to find a brand embracing real, authentic, pure ingredients. Our newest client, Backyard Nectar doesn’t have to fake sweet. It’s naturally made that way with 100% organic blue agave. Founded by Ryan Huntley, a past bartender and spirit salesman, […]

InnoVision Marketing Group, a San Diego-based full-service advertising agency, has been named agency of record for Buddy’s bar-b-q, an East Tenn. bar-b-q favorite among tourists and locals alike. Through this new partnership, InnoVision Marketing Group will collaborate closely with Buddy’s bar-b-q to develop a comprehensive marketing and communications strategy to assist in a rebranding campaign […]

Crosby Marketing Communications (Crosby) has launched the “More Donors, More Hope” campaign on behalf of the Health Resources and Services Administration (HRSA). The national effort, which launched this April for Donate Life Month, calls on audiences of all races and ethnicities to learn more about organ donation and sign up as organ, eye, and tissue […]

The leading global vitamin and supplement brand appointed the independent agency following a competitive review CHICAGO (April 4, 2024)—Independent full-service agency Laughlin Constable today announced it has been named the creative agency of record and strategic partner for Nordic Naturals, the global provider of premium vitamins and supplements, and considered to be an industry-leading producer […]

When it comes to eating out these days, higher income people have evolved into hard core foodies looking more for a range of culinary experiences without a white tablecloth in sight. Yet even as they’re following and setting food trends, expressing strong opinions on the best and hottest places to eat, more than 80 percent […]

Nothing says 50 years of hard rock like a giant gold record spinning a-top the famous River Plate Stadium in Buenos Aires. This larger-than-life idea is now live in the form of a digital piece of social media content designed to celebrate seminal hard-rock band AC/DC’s 50th anniversary as one of the most iconic rock […]

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

Generative AI is transforming the creator economy, supercharging creativity and driving exceptional ROI. To investigate how generative AI is influencing the creator economy, Billion Dollar Boy’s intelligence report is powered by practical insights from real-world generative AI creator campaigns, expert industry analysis, and independent research of 6,000 consumers, creators and marketers. (Registration required at link) […]

ORLANDO, Fla. (March 21, 2024) – &Barr announces the launch of Space Coast Credit Union’s (SCCU) new advertising campaign “Watchdog” that brings its iconic logo to life through computer generated animation. The agency’s full-service offerings, including creative, public relations and media and analytics services, work together to holistically develop and support an integrated brand campaign […]

CHICAGO, March 19, 2024 – Leading health and wellness advertising agency AbelsonTaylor Group has hired Lane Degenhart, a 20-year pharmaceutical marketing veteran with diverse oncology and rare disease experience, as vice president, account director. Degenhart will be the agency lead on multiple brands, driving the company’s strategic vision and integrating with other AbelsonTaylor Group teams […]