4A's Member Press Releases

Press releases submitted by 4A’s members are archived here.

VMLY&R Celebrates One Year Anniversary With Worldwide Foundation Day

4A's Member

VMLY&R employees across the globe will spend the day giving back   In celebration of its one-year anniversary, VMLY&R will close all 82 offices across the globe on Thursday, Sept. 26, to give more than 6,500 employees the opportunity to support their local communities through volunteer projects.   This year’s theme for VMLY&R’s Worldwide Foundation […]

Alex Sehnaoui joins R/GA as SVP, Global Managing Director, Growth & Development

4A's Member

Sehnaoui brings 15 years of international experience to the role New York, NY – September 9, 2019 – R/GA, the company that delivers transformation at speed, today announced that Alex Sehnaoui is joining the agency as SVP, Global Managing Director, Growth & Development. Bringing more than 15 years of experience in the creative, brand, technology, […]

The Farmer’s Dog Taps Walrus For First Integrated Campaign

4A's Member

The Farmer’s Dog, a direct-to-consumer pet health brand focused on reimagining the pet food industry, has chosen NY-based creative and media agency, Walrus, to handle strategic and creative development for the company’s first national integrated campaign. The five-year-old direct-to-consumer brand’s primary product is a fresh pet food service that delivers pre-portioned, vet-designed meals through personalized […]

Barkley Now Owned by Its Leadership Team

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September 4, 2019 — Barkley, one of the largest ESOP-owned (Employee Stock Ownership Plan) agencies in the U.S. has transitioned ownership to its leadership team. The ESOP sold 100% of its shares back to the company at an all-time high valuation. As a result, a management group led by its executive team, now owns 100% […]

TV’s Biggest Moment is Now

4A's Member

Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.

US vs. South Asia: A Comparative Analysis of Cultural Influence on Social Media Brand Advertising

4A's Member

Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.

Dentsu Aegis CMO Survey 2019: Make Change Real |

4A's Member

This Dentsu Aegis global survey of 1,000 CMOs and senior-level marketers from multiple industries shows that CMOs see the need to transform, not just optimize, their businesses through digital technologies. However, they are facing a number of obstacles in achieving real success.

broadhead acquires Kohnstamm Communications

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MINNEAPOLIS (September 4, 2019) – broadhead – the largest full service, independent marketing agency in Minnesota, has acquired Kohnstamm Communications, a leading food public relations agency. Known nationally for launching and marketing dozens of iconic better-for-you brands, including Honest Tea, Angie’s BOOMCHICKAPOP, Happy Baby and Noosa Yoghurt, Kohnstamm and its leadership team will transition into […]

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

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NEW YORK – Dentsu Aegis Network today announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly […]

Navy Federal Credit Union Selects MullenLowe and MediaHub as New Creative and Media Agency Partners

4A's Member

Financial Services Company Specializing in Supporting Military Service Members, Veterans, and Their Families Unites with Agency Steeped in Working with Mission-Driven Brands BOSTON, MA, August 21, 2019 — Navy Federal Credit Union, the world’s largest credit union, with a mission of supporting military service members, veterans, and their families, has selected MullenLowe and Mediahub as […]

Iconic Dum Dums Lollipops Launches New Campaign – New Advertising from Smith Brothers Taps into Today’s Need for Joy

4A's Member

PITTSBURGH, PA, August 22, 2019 – There’s no better time than now for a pop of brightness – an idea at the center of Dum Dums Lollipops new advertising campaign that taps into a growing need for an antidote to today’s turbulent times.   In a series of animated stories designed to delight, Smith Brothers […]

Stevie Archer Joins SS+K As Executive Creative Director

4A's Member

NEW YORK (August 20, 2019) — SS+K announced today that Stevie Archer has joined the agency as Executive Creative Director. An alum of Mullen and McKinney, Stevie comes to SS+K from Big Spaceship, where she won, ran and grew the Starbucks account. She’s created award-winning work for brands including Nationwide Insurance, Travelocity, T.J. Maxx, Sherwin-Williams, […]