4A's Member Press Releases

Press releases submitted by 4A’s members are archived here.

FootJoy Launches Spring Campaign With BSSP

4A's Member

With the launch of their Spring 2018 campaign with its new creative agency, Butler, Shine, Stern & Partners (BSSP), FootJoy is focused on driving deeper engagement with consumers by celebrating the universal “Joy” felt by golfers around the world.

Wunderman Study ‘Future Ready’ Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness

4A's Member

Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.

Multicultural Experts at ALMA Launch New Marketing Science & Analytics Discipline

Marketing & Communications

The modern CMO knows that data should be at the center of every marketing strategy, and is eager to leverage any consumer information they can get. But despite the Big Data trend, an unfortunate paradox for multicultural segments has emerged.

El Segundo Taps Phelps to Attract Travelers

4A's Member

El Segundo has turned to Phelps to help the city shine as a coastal destination in Southern California. As agency of record, Phelps is creating the first full-fledged marketing and PR campaign to tout the city as a tourist destination, while expanding on an existing campaign (“where big ideas take off”) to attract businesses.

Technologist and Start-Up Veteran, Husani Oakley, Joins Deutsch as SVP, Director of Technology

4A's Member

With nearly fifteen years of building, creating and developing world-class digital experiences, Husani Oakley has joined Deutsch’s New York office as SVP, Director of Technology, where he will work across clients including AB InBev, PNC Bank, Siemens, and DraftKings, among others.

Redfin Brings To Life Its Modern Approach To Buying A Home

4A's Member

Redfin, the next-generation real estate brokerage, is kicking off the year with new advertising from Butler, Shine, Stern & Partners. The spot follows the journey of one young couple in search of a new home, highlighting their ability to get new home listing alerts faster than other buyers, book tours straight from their Redfin app, and work directly with a local Redfin agent who guides them every step of the way until they find the home that’s right for them.

Opus Energy appoints gyro UK to create brand campaign

4A's Member

Opus Energy, the leading independent energy supplier for businesses in the UK, has chosen gyro UK to develop its latest brand campaign.

Strategic America named a top national marketing agency by Agency Spotter

4A's Member

Strategic America announced today it was named to Agency Spotter’s prestigious national list of top marketing agencies in the U.S. Strategic America is the only Iowa-based agency to make the list.

Napier, Allen, Dixon Schwabl Receive 2018 ATHENA Awards

4A's Member

Greater Rochester Chamber of Commerce and its Women’s Council affiliate presented Partners + Napier CEO Sharon Napier with their 32nd annual ATHENA Award. Kim Allen, Dixon Schwabl Managing Partner, Communications, received the fourth annual ATHENA Young Professional Award and Allen’s employer, marketing and advertising agency Dixon Schwabl took home the inaugural ATHENA Organizational Award.

New Report: B2B Marketers May Be Targeting Key Influencers Too Late

4A's Member

Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro.

New Branding Campaign from Blue Shield of California

4A's Member

With a new tagline, “Never Stop,” Blue Shield of California has launched a new branding campaign from Butler, Shine, Stern & Partners with advertisements using striking black and white imagery that elicit the emotion of the issues we face with healthcare today.

Gatesman Welcomes Industry Trailblazer To Lead Executive Marketing Strategy And Business Development

4A's Member

Gatesman, one of the fastest-growing, privately owned agencies in the U.S., named Demar Anderson vice president, director of marketing after another year of significant agency revenue growth and market expansion in 2017.