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Intouch Group Launches Market Access Affiliate
Intouch Group, a full-service global agency network serving the pharmaceutical industry, today announced the addition of Intouch Market Access as its eighth affiliate to address the ever-evolving needs of clients. Read the full press release here
Dixon Schwabl Rebrands, Changes Name to Dixon Schwabl + Company (DS+CO)
ROCHESTER, N.Y. — Dixon Schwabl has changed its name after 34 years in business. The independent marketing company, headquartered in Rochester, New York with a second office in Buffalo, is now called Dixon Schwabl + Company (DS+CO) as part of a rebrand that was unveiled to the DS+CO team earlier this summer. The core […]
Colle McVoy Promotes Top Leaders to Media & Data Science Practice
MINNEAPOLIS, Sept. 22, 2021 — Today Colle McVoy announced the promotion of two leaders to its media & data science practice. Steve Knapp (formerly executive director of media) has been promoted to the new role of managing director, media & data science. Kim Dunn (formerly group media director) has been elevated to senior vice […]
Partners + Napier Recruits Jennifer Rees as New CFO
The aggressively expanding Partners + Napier has hired accomplished financial leader Jennifer Rees, CPA, as its new Chief Financial Officer, beginning the week of Sept. 20. Rees is joining the Rochester-based, nationally recognized, integrated creative and media agency in the midst of several business wins from new and existing clients, which in turn has led […]
VMLY&R Bolsters Creative Leadership In NY With Two ECD Hires
VMLY&R announced today the appointment of two new creative leads for their creative department. Cinzia Crociani and Emily Sander join as Executive Creative Directors, based in New York and reporting to VMLY&R New York Chief Creative Officer Wayne Best. Commenting on the hires, Best said: “We looked long and hard to find creative leaders who […]
Southern California Edison Hires RPA and IW Group
Santa Monica, CA, Sept. 17, 2021 – Southern California Edison (SCE) has hired RPA and is continuing its longstanding, 19-year relationship with IW Group. RPA and IW Group will operate as a single team to service the creative and media contract — from getting out timely energy conservation tips through innovative technology solutions and delivering […]
EmblemHealth Showcases NYC Artists’ Interpretations of What Health Means in Newest Campaign
The COVID-19 pandemic has shined a greater light on the importance of quality health coverage for people and their families. In line with the upcoming health insurance open enrollment periods, EmblemHealth is launching a multichannel media and grassroots campaign that amplifies its commitment to supporting the health and well-being of the communities it serves by […]
Snyder’s of Hanover Releases Pretzel-Flavored Beer in Oktoberfest Campaign
Campbell’s Snyder’s of Hanover is releasing a limited edition Snyderbier in collaboration with Captain Lawrence Brewing Co., the largest craft brewery in Westchester and Hudson Valley, NY. The featured beers are brewed with Snyder’s of Hanover Pretzels and include Märzen, a classic Oktoberfest brew, and Frücht, a passionfruit and guava ale. Snyderbier forms the centerpiece […]
Second Generation Takes Creative Helm At 45-Years-Strong Independent Agency Laughlin Constable
CHICAGO (September 10, 2021) – Jon Laughlin half jokes that he’s worked at Laughlin Constable for 44 years but in some ways he is right. He and his brother Pat were born into the advertising agency world as their father Steve, a member of the Wisconsin Advertising Hall of Fame, founded and was growing his […]
Pavone Marketing Group Doubles Down On Loyalty, POS, and Shopper Marketing with Acquisition of East/West Marketing Group
East/West brings 12 employees, NYC office and clients that include Oreo and Lysol Pavone Marketing Group (PMG), a Pennsylvania-based, independent marketing and research holding company, has acquired Manhattan-based East/West Marketing Group, bolstering PMG’s presence in New York and expanding its loyalty marketing, POS, and shopper service-line services. For more than 30 years, East/West Marketing Group […]
Pinckney Hugo Group expands Syracuse headquarters, opens Rochester office
SYRACUSE, N.Y. – Pinckney Hugo Group (PHG), a full-service marketing communications firm, has purchased and renovated the building adjacent to the agency’s headquarters in Syracuse, New York. The new space is expected to open this fall. The company has also expanded to the Rochester, New York, area and opened an office in Pittsford in late […]
Duncan Channon adds two new creative directors, design director to bolster its creative leadership
Kelly McCullough and Jessea Hankins join award-winning agency as creative directors; Darlene Gibson steps into design director role SAN FRANCISCO, August 31, 2021 – Duncan Channon today announced three new hires to bolster its creative and design leadership: Creative Directors Kelly McCullough and Jessea Hankins, and Design Director Darlene Gibson. The new directors will report […]
Deutsch NY Names Its First Chief Marketing Officer
Nicole Souza Joins Deutsch NY as Chief Marketing Officer Souza Joins from The Integer Group\TBWA August 31, 2021 — Deutsch New York today announced the leadership appointment of Nicole Souza as Chief Marketing Officer, a new role at the agency. In addition to traditional lead generation, Souza will be working with leadership on increasing […]
Laughlin Constable Launches Vienna Beef Hot Dog Stand Challenge
CHICAGO (Aug. 19, 2021) – Laughlin Constable, a Top 25 independent agency, today announced the launch of the Vienna Beef Hot Dog Stand Challenge to assist the legendary Chicago Hot Dog company in its efforts to support its recovering restaurateur vendors as people return to eating out and resuming activities. This campaign is the first […]
KC-Area Organizations Launch Student Competition to Combat Child Trafficking
Read full press release here OVERLAND PARK, Kan., Aug. 24, 2021 /PRNewswire/ — Kansas City-area Rotary clubs have partnered with local organizations Intouch Group and Lumen Touch to spread awareness about child trafficking. Together, the organizations have launched a contest, “Students Stopping Traffic,” which aims to inspire Kansas City-area high school students to create a compelling awareness campaign or idea […]
VMLY&R Grows Female Senior Leadership Across Global and LATAM Teams
Loren Blandon named global executive director, learning, growth and experiences; Nicole Mestres promoted to group director, LATAM; Valerya Borges joins as director, DEI for Brazil NEW YORK (Aug 24, 2021) — VMLY&R announced today the appointments of three new female leaders across its global and LATAM human resources and diversity, equity and inclusion (DEI) functions, […]
Partners + Napier On Hiring Blitz: Rochester-Based Agency Attracts Talent from Around USA for Key Creative, Growth, Strategy & Media Roles
Clockwise: Janine Perry, Lisa DellaPiana, Rachel Meyer, Matt Schwartz Even as the impact of the pandemic continues to be felt, integrated creative company Partners + Napier has been successfully recruiting impressive talent from all over the U.S. to drive the national agency’s continued growth and momentum. “Since 2020, the agency has added new and […]
R/GA Elevates Julie Andrews to Managing Director of Portland Office
August 5, 2021—Portland, OR—R/GA today announced that it has elevated Julie Andrews to lead its Portland office as VP, Managing Director, and will report to EVP, Managing Director, U.S. David Corns. Previously, Andrews led and helped operationalize the production team at R/GA California, an integration of both R/GA’s Los Angeles and San Francisco offices. As […]