News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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NICK JONAS STARS IN SUPER BOWL COMMERCIAL FOR DIABETES MONITORING SYSTEM

Dexcom will air its first Big Game ad Nick Jonas will star in a Super Bowl commercial for Dexcom, a glucose monitoring system for diabetes management. Jonas, who has Type 1 diabetes, is using the Big Game to raise awareness of technological advancements for people with diabetes. The 30-second commercial will showcase Dexcom’s monitoring system […]

Celestial Seasonings Tea Announces New Products, Packaging and Advertising Campaign

BOULDER, Colo., Jan. 28, 2021 /PRNewswire/ — Celestial Seasonings, the specialty tea brand and subsidiary of Hain Celestial Group (Nasdaq: HAIN), today announced several new innovations including expanded product lines, updated packaging and a fresh advertising campaign. These new initiatives are expanding the category by driving coffee drinkers to choose Celestial Seasonings tea, and driving […]

Outback Steakhouse Drops Limited Edition Steak Wear Swag

Don’t just eat your favorite steak…wear it! Tampa, Fla. (Jan. 27, 2021) – Ordering delivery, working from home and staying comfy have become second nature this past year; and now, Outback Steakhouse has designed the perfect outfit for doing all three. Stay cozy this winter in Steak Wear by Outback – new stylish sweatsuits decked […]

Jacqueline Lovelock Joins R/GA to Develop and Lead Healthcare Practice

R/GA Health to expand brand design and innovation work to the growing healthcare space R/GA is pleased to announce that Jacqueline Lovelock has joined the company as Managing Director, Healthcare. Jacqueline will be responsible for shaping R/GA’s healthcare practice, an evolution of the company’s industry-leading and highly awarded brand and consulting business. She will guide […]

R/GA Portland Adds to Growing Office, Names Kim Laama as VP, Executive Creative Director

Kim Laama Named Head of Creative to strengthen product and service design offerings R/GA is thrilled to announce that its Portland office has named Kim Laama as its VP, executive creative director after a short sabbatical from her role as Group ECD at R/GA New York. Kim will lead a growing team of designers and […]

U.S. Department of Homeland Security launches “Be Your REAL ID Self” campaign created by Ignited

EL SEGUNDO, CA – The U.S. Department of Homeland Security (DHS) launched the “Be Your REAL ID Self” campaign today. Developed by Ignited, the campaign is intended to raise awareness and drive adoption of REAL ID in advance of the October 1, 2021 REAL ID full enforcement date. The REAL ID Act was passed by […]

Grove Collaborative Names Camp + King as Agency of Record

The advertising agency will help to accelerate growth for the leading digital-first brand and e-commerce platform for natural home and personal care products SAN FRANCISCO — Announced today, Camp + King was selected by Grove Collaborative, the fastest-growing direct-to-consumer brand and retailer of natural home products in the U.S., as its Agency of Record after […]

2021 quench Food & Beverage Trends report focuses on the drivers of industry change

In a year unlike any other, that saw disruption in nearly every industry, how can future food and beverage trends be reliably forecast? Since 2009, food and beverage marketing agency quench has looked beyond the current state of the food and beverage industry to understand what the space will look like in the next five […]

Free Event: 1968 / 2020 Defining Years: Predicting the Future by Listening to Our Past

Unlike any other trends presentation you’ve ever seen. INNOCEAN USA is going to look forward by looking back… way back, 1968 back. “Predicting the Future by Listening to Our Past” examines the late sixties and analyzes parallels to 2020… ultimately predicting what we can expect in the years to come in culture, business, advertising, and […]

Effective Business Development: We Asked Your Prospects the Question for You

4A’s member OpenHuddle recommends tactics ad agencies, especially those specializing in healthcare, can use to meet interested new business opportunities.

Budweiser Crowns Lionel Messi the Undisputed King of Football After Record-Breaking 644th Goal with Barcelona

Deutsch New York Creates Film + Marketing Effort in Recognition of The King of Football December 22, 2020: Today, Budweiser has crowned Lionel Messi the undisputed King of Football after he scored a record-breaking 644th goal for Barcelona. A record previously held by Brazilian legend Pele for 46 years, Lionel Messi has scored the most […]

VMLY&R Bolsters Female Creative Leadership Across Intel and Walgreens Teams

Allison Pierce promoted to global chief creative officer of Intel; Mel Routhier named chief creative officer of WPP Walgreens Team KANSAS CITY (Dec 14, 2020) — VMLY&R announced today two key leadership moves, boosting the agency’s creative bench strength across its Intel and Walgreens client teams. Allison Pierce has been promoted to global chief creative […]

Nielsen’s Being Seen on Screen: Diverse Representation and Inclusion on TV

Download the report America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes. The media industry has made some progress […]

R/GA Austin Adds Powerhouse Production and Client Services Hires

Griffth, Solis, and Lewis brought on to contribute to client partnerships like RaceTrac AUSTIN, TX — December 7, 2020 — R/GA, the innovation company that designs businesses and brands for a more human future, today announced that its Austin office recently welcomed three hires to contribute across a spectrum of communications and product and services […]

The Martin Agency Is Adweek’s 2020 U.S. Agency of the Year

Read the original Adweek article here A commitment to relevancy—and diversity—helped it thrive in tumultuous times Like many of us, The Martin Agency began 2020 with an optimistic outlook, blissfully unaware of the chaos to come. In fact, the agency kicked off the year with a hard-fought client win: Old Navy. After a lengthy pitch […]

FCB Is Adweek’s Global Agency of the Year

‘Never finished’ philosophy was exactly what clients needed in 2020 Read Original Adweek story here. When Susan Credle arrived at FCB Global five years ago to become its creative chief, she implemented a philosophy that acknowledges—and even embraces—the volatility of a marketing world constantly searching for what’s next. “Never finished” became an agency mantra prioritizing […]

Twitter’s Best Tweets of 2020

Read Twitter’s full report here:  If you’re reading this, chances are you’ve likely thrown your fair share of 2020 marketing plans out the window. Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter. From epic watch parties to crucial campaign […]

School of Visual Arts and Deutsch New York Team Up For “Fund the Change” Scholarship and Mentorship

Winners to be chosen in early 2021 November 17, 2020—New York—School of Visual Arts (SVA), in partnership with innovative advertising, design, and digital agency Deutsch NY, introduces Fund the Change, a new scholarship for future undergraduate students. Fund the Change will award two incoming freshmen students accepted to the BFA Design or BFA Advertising programs […]