August 20, 2020 – As COVID-19 shuttered the country in March, Deutsch New York and PNC Bank leaned in to the shifting landscape – from refining messaging, assessing production on a daily basis, the portrayal of consumers in a socially distancing world, and facilitating a 100% remote shoot – and were able to create relatable […]

For the fifth year in a row, Alight Analytics has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies. Learn how the team did it.

Agency will work with online education pioneer to share brand story.   SANDY HOOK, CT, August 11, 2020 – At a time when online learning is becoming increasingly prevalent, University of Phoenix, a pioneer in delivering online higher education, has awarded its national broadcast advertising account to independent media agency Mediassociates Mediassociates will guide the […]

Original article by ALX Creatives ALX Creatives teams up with Rahal Biosciences to launch ARMRA Online PR News – 05-August-2020 – New York, NY – ALX Creatives, Inc. (the “Company”) a full-service, strategically driven agency fueled by opportunity, creativity, community, and coffee, is pleased to announce it has successfully launched Rahal Bioscience’s ARMRA brand, website, digital […]

Original article from ALX Creatives Over the past several years, many brands have jumped on the proverbial eco-friendly bandwagon. Powerful journalism has brought new awareness to issues facing the environment and how those issues, in turn, affect human health. But what does it take for a brand to actually be eco-friendly? Consumers are more informed […]

Original Article CLEVELAND, OHIO (July 27, 2020) ― Marcus Thomas, a Cleveland-based independent marketing communications agency, announced today the appointment of Elise James-DeCruise to Chief Diversity & Inclusion Officer, only the second person to hold this position at Marcus Thomas and the first person recruited from outside the agency for the role. Marcus Thomas is […]

Original Article, By John Long July 22, 2020 Working together smarter and with as much empathy as possible   Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings—which leads to better work. But since the start of the Covid-19 crisis, we’ve had to make do without them. That’s […]

Deutsch New York collaborated with Mad Dog Jones, known for his vibrant illustration style that transports viewers to different worlds, for their latest digital and OOH work for Reebok. Mad Dog Jones’ colorful vignettes blend cities and cultures to create dreamy, stylized urban scenes—and are the perfect backdrop for the latest colorways of Reebok’s Zig […]

The Durham Recovery and Renewal Task Force (RRTF) today announced a new campaign designed to help slow the spread of COVID-19 using public health and behavioral science best practices. Created by The Center for Advanced Hindsight at Duke University (CAH) and McKinney, a Durham-based national creative and media agency, “Back on the Bull” offers a […]

Immersive, pop-up installation called “The Battle Home” is unveiled in Kansas City, in a partnership of NAR, Veterans Community Project and Havas Chicago VCP built a village of 49 tiny homes in Kansas City, Missouri, and provides comprehensive services to battle Veteran homelessness. “The Battle Home” is an experiential installation and replica of the tiny […]

JACKSONVILLE, Florida —After a competitive pitch, St. John & Partners (SJ&P) defended their role as Agency of Record for the Florida Prepaid College Board.   The scope of the work will include advertising, creative services, digital marketing, and social media services, which encompass the brand’s paid and owned media channel strategy, execution and measurement. Florida […]

Join LinkedIn for a webinar on Thursday, July 30 at 3:00pm EDT to learn the nuances of running a successful page on LinkedIn and how to maximize your organic presence.

Giving meaning to marketing data by connecting the dots across channels helps prove the value in a diverse set of tactics, and guides future decision making. Sarah Eaton, Senior Digital Strategist at Grady Britton, writes in MediaPost about how to add specificity to marketing goals that are based on the desired customer journey and not […]

With this series, the independent Brooklyn agency marks a new high in its partnership with Keystone Canna Remedies, Pennsylvania’s First Medical Marijuana Dispensary   NEW YORK – July 9, 2020 – The BAM Connection, an independent Brooklyn-based branding and content creation agency, is building on their Clio-winning success of 2019 and launching a new video […]

As the leader of David&Goliath, it begins with me. I have started an unlearning and learning process. Read the article on Adweek

Integrated marketing campaign by Mower boosts New York state long-term care recruitment efforts, enters second phase with Caring Gene® Call to Care   Syracuse, N.Y.—June 29, 2020—The Caring Gene® campaign, launched last June by Mower agency on behalf of Iroquois Healthcare Association (IHA), brought home multiple honors at the 37th Annual Healthcare Advertising Awards. Designed […]

A guide to the most innovative advertising options to emerge amidst the strangest year in human history   San Ramon, Calif. (June 30, 2020)– Ads are finally catching up to the ways a cord-cutting world consumes media. With the release of innovative and interactive creative formats, brands can now reach and engage their audience across […]

Because we are not sure we even know how to “return to the office” when we are able to, food & beverage marketing agency, quench, created these four fun & humorous instructional posters.   According to quench CMO Jared Scott, “What we do know is we will be back to the physical office. But what […]