Because we are not sure we even know how to “return to the office” when we are able to, food & beverage marketing agency, quench, created these four fun & humorous instructional posters.   According to quench CMO Jared Scott, “What we do know is we will be back to the physical office. But what […]

  MARK CANAVAN JOINS FIRM AFTER RENOWNED “BIG AGENCY” CAREER   DETROIT (June 10, 2020) – Rebuild Group, a digitally born creative agency headquartered in Detroit’s Milwaukee Junction neighborhood, adds a creative coup with the hire of Mark Canavan as Executive Creative Director as of May 1st. Canavan comes to Rebuild Group after a 30-year […]

PHILADELPHIA & HARRISBURG (JUNE 10, 2020): The new national TV spot produced by quench for client StarKistⓇ features iconic brand mascot CharlieⓇ the Tuna thanking frontline workers who’ve been keeping everyone safe and fed during the COVID-19 pandemic, and highlights StarKist’s longtime partner Feed the Children. The new 15-second animated spot shows Charlie speaking to viewers as if he’s on a […]

Recognizing how COVID-19 has fundamentally changed consumer behavior and crucial digital integrations will help brands and businesses succeed when reopening   SAN RAMON, Calif. (May 21, 2020)– As brands and businesses prepare for plans of reopening, it is essential to understand how consumer behaviors and expectations have been changed by the crisis. Creative Digital Agency […]

  The initiative connects 12 artists and designers with small businesses impacted by COVID-19   Austin, TX – May 14, 2020 – As the charity initiative Merch Aid surpasses the $100,000-plus sales mark, R/GA is proud to announce the expansion of the effort to launch in Austin today. Created to connect leading artists and designers […]

St. John & Partners (SJ&P) has hired Jeffrey Day as Director of Marketing Analytics, agency President and COO Jeff McCurry announced today.   In this new position, he will work with all agency clients, which include Ruby Tuesday, Daytona International Speedway and Florida Prepaid College Savings Plans.   Day will work alongside account and media […]

Next up on Mower’s Webinar Series: Supercharging Paid Social Media NEW YORK – May 21, 2020 Webinar #2:  Supercharging Paid Social Media   When: Wed, May 27th at 1pm Join Matt Babiarz, Senior Digital Strategist, and Kristalyn Mumaw, Paid Search & Paid Social Strategist, for insight on: New types of advertising for social media Missed advertising […]

Charlotte Pipe & Foundry, the nation’s leading manufacturer of cast iron and plastic pipe and fittings, has initiated a gratitude campaign thanking essential workers for their commitment during the COVID-19 pandemic.   The series of videos and print ads recognize essential workers, particularly those in the plumbing industry, for the important work they do to […]

El Segundo, CA – Ignited recently launched the 2020 Investor.gov Public Service Campaign on behalf of the U.S. Securities and Exchange Commission.   Many investment scams involve unlicensed individuals or unregistered firms. The Investor.gov Public Service Campaign empowers Main Street investors to take control of their financial future. The Public Service Campaign aims to remind […]

5/18/2020 – Ad-ID, the industry standard for identifying advertising assets in the US, unveils the industry’s first stopgap solution for using the UniversalAdId, an element in newer versions of VAST, within VAST 2.0, the oldest version of VAST.   The UniversalAdId is a required element in VAST 4.0 versions and higher because it helps maintain […]

Boulder agency WorkinProgress offers an alternative to educating little ones during the coronavirus crisis By Ann-Christine Diaz – Published On May 18, 2020 View original article and video here Every day at 12 p.m. EST, a new mini lesson will appear on digital billboards in Boston, Chicago, Denver, Kansas City, Los Angeles, New York, Phoenix […]

El Segundo, CA – Ignited has partnered with Embroidery & Screen Works, Inc. to form a cause-based marketing company — Threads4Good. Ignited realized the need for creative fundraising for small businesses, communities and nonprofits during uncertain times, so we combined our talents and expertise.   Threads4Good provides the branded apparel and online platform to help […]

Mower study measures Americans’ appetite for travel post-COVID-19 NEW YORK – May 13, 2020 – More than one in four U.S. adults say travel is among the activities they are excited to return to when experts sound the all clear on COVID-19 restrictions. But will they be ready to go on Day One?  A survey […]

Digital cookbook spotlights 24 beloved food and cocktail recipes with 100% of proceeds benefiting featured establishments   AUSTIN, TX – May 6, 2020 – R/GA announced today that its Austin office has teamed up with Visit Austin for the launch of the Austin charity cookbook: Austin Table: Recipes from Beloved Austin Restaurants. The 55-page digital book was envisioned by […]

Partnership Supports Programs to Help Break the Chain of COVID-19 Transmission   OVERLAND PARK, KS (May 6, 2020) — Intouch Group, a full-service agency network serving the pharmaceutical industry, announced a new partnership today with Heart to Heart International (HHI), a global humanitarian organization focused on improving access to healthcare services. Intouch is donating more […]

In all the articles and Webinars everyone has seen about how businesses are adapting during the COVID Crisis, what we haven’t seen is a thoughtful, well-reasoned piece about what it all means for consumer trends in the future, and what we can expect the new normal to be regarding consumer behavior.   Doe-Anderson’s strategic planning […]

OKRP Teams with Director Simon Reinert Telling A Personal Story Amid The Pandemic   May 5, 2020 – A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of everyday life when […]

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption.  The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]