Since the restaurant industry has been one of the hardest hit by the global pandemic, it’s remarkable that Campaign US just named Texas Roadhouse in the top 10 of all Fortune 1000 brands for resonating best with consumers via social media during the crisis.   Other top-10 brands are names you might expect like Johnson […]

UpliftArkansas.com hub for resources for Arkansans amidst COVID-19 pandemic   LITTLE ROCK, Ark. (April 20, 2020) – Mangan Holcomb Partners/Team SI (MHP/SI) and the Little Rock Convention and Visitors Bureau (LRCVB) announce a new partnership with mental health practices across Arkansas, led by Chenal Family Therapy PLC. UpliftArkansas.com will now host a directory of mental […]

(MANCHESTER, NH | BOSTON, MA) – Millennium Agency (Millennium), an award winning digital marketing, content/social and public relations firm, is proud to announce that they have, once again, earned the WBENC Certification through the Center for Women & Business Enterprise and Women-Owned Small Business (WOSB) Certification through the Small Business Association (SBA).   The Women’s Business […]

SAN RAMON, Calif. (April 29, 2020)– Creative Digital Agency (CDA), a full-service San Francisco agency, has just published a free eBook: COVID-19 Recovery and Adaptation for Brands and Businesses. The report combines weeks of research into:   Shifting consumer behaviors, by demographic Digital shopping innovations Paid media trends Performance metrics from real-world COVID marketing campaigns […]

Member agency Duncan Channon of San Francisco this week breaks a national TV spot and digital and audio campaign for Upwork, which is giving away $1 million through the Work Together Talent Grants Program, matching organizations with independent professionals to help develop projects related to the COVID-19 crisis. Duncan Channon’s spot features video-conference footage of […]

4A’s member agency Wunderman Thompson’s Data unit has used IBM Watson’s Machine Learning platform to create “COVID-19 Risk, Readiness, and Recovery,” a map that applies U.S. demographic and health data to chart COVID-19 risk nationwide at the county level, including such data as confirmed cases and unemployment rates. The interactive map presents a continually updated […]

NEW YORK – April 22, 2020 – Whether it’s tomorrow or six months from now, at some point local and state governments will begin to ease COVID-19-related restrictions and people will be free to resume their everyday lives. But will they? Independent marketing, advertising and public relations agency Mower has conducted a survey of 1,000 […]

Current CEO David Williams to focus on role as Global CEO CRM line of business for Dentsu Aegis Network   Columbia, MD – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced the appointment of Craig Dempster to global CEO, effective June 1, 2020. A Merkle veteran, Dempster has held the role of […]

  New York (April 15, 2020) — VMLY&R has announced today ‘Nexus’ its new virtual masterclass series launching in June 2020. In response to COVID-19 virus disruptions, VMLY&R has introduced a remote learning opportunity inviting college students to continue their education through a 10-week masterclass series focusing on areas such as brand marketing, strategic planning, […]

Dentsu Aegis Network announces the accelerated purchase of 100% of Merkle shares. Decision to purchase remaining shares ahead of 2021 buyout date allows for fast-tracked integration, securing the expertise of key personnel. Merkle acquisition has enabled DAN to rapidly develop its global CRM capability, now the highest growth area of the business, and deliver integrated […]

Nashville, TN (April 16, 2020) – The Buntin Group, through its subsidiary Buntin Out-of-Home Media, today unveiled an outdoor advertising campaign themed #OUTPOUR, designed to celebrate and thank the frontline medical workers fighting coronavirus. Consisting of traditional, poster and digital out-of-home units, the message will be placed across a city that’s known not just for […]

Authored by: Beth Egan, associate professor in advertising media planning strategy at Syracuse University’s S.I. Newhouse School of Public Communications and the Mower Insight Group A pair of studies conducted in the midst of the COVID-19 crisis reveal two hopeful facts for organizations weighing the risks and opportunities of marketing during a global pandemic: 1) […]

Syracuse, N.Y. – Mower, one of the largest independent marketing, advertising and public relations agencies in the U.S., promoted five members of the agency to vice president at the start of 2020.     Erinn Newman promoted to Senior Vice President, Insight Newman joined Mower nearly six years ago bringing her wealth of financial services […]

SAN RAMON, Calif. (April 8, 2020)– Every brand and business is being impacted by the current global pandemic, with many struggling to develop a meaningful plan of action that goes beyond short-term crisis response.   Creative Digital Agency (CDA), a full-service San Francisco agency, today published The COVID-19 Response Plan for Brands and Businesses, a […]

Staying at home sure makes us all feel like we can’t do much to help fight this shitty virus. But #SpreadMoreGood says pshaw to that kind of thinking. Created by a team of McKinneyites, #SpreadMoreGood is an effort to bring more good into the world, which is something we can all do. Here’s how.   […]

PORTLAND, Ore. – HMH, a national creative marketing communications agency, has expanded its team with the addition of Steve Marshall, chief growth officer. Marshall joins HMH with 25 years of experience building and leading cutting-edge digital and experiential agencies representing top-tier international clients including Nike, Intel, QVC, IBM, Capital Group, Jenny Craig, Estée Lauder, Portland […]

SAN RAMON, Calif. (April 6, 2020) –Creative Digital Agency (CDA)’s work for home appliance brand Raycop was honored today with the Platinum award for the 2020 Hermes Creative Awards, one of the oldest and largest international creative competition for creative professionals in the world.   The winning creative, a cross-media video spot called “Clean Scene […]

Assets Created for Monroe County in Upstate New York Can Be Downloaded and Adapted for Use Anywhere Rochester, NY, April 6, 2020 – With social distancing a critical part of inhibiting the spread of COVID-19, Rochester-based ad agency Partners + Napier has created a pro bono communications effort to encourage people to stay home or […]