New integrated brand campaign makes major brand differentiator synonymous with satisfaction   ROCHESTER, NY, March 2, 2020 – Smashburger, a leading fast casual better burger concept with nearly 300 locations, is partnering with agency of record Partners + Napier to launch an integrated brand campaign that drives burger foodies to think of Smashburger when cravings […]

On December 9th, 2019, Hylink was announced to be the Official Communication Agency Services Exclusive Supplier of the Olympic and Paralympic Winter Games in Beijing 2022. At the press conference, Han Zirong, Full-Time Vice President and Secretary General of Beijing 2022, issued an Official Exclusive Supplier certificate to Su Tong, founder and president of Hylink. […]

Power Couples, MVPs and Shining Stars take a bow with iconic entertainment honorees including Super Bowl Champ, Patrick Mahomes, actress, Cynthia Erivo and John Legend & Chrissy Teigen   (February 26, 2020 – HOUSTON, TX) From providing free reconstructive surgery to children with disfiguring deformities, to the melanin-rich beauty queens who have claimed every crown […]

NEW YORK—02.24.20 — Deutsch today announced the elevation of Husani Oakley to Chief Technology Officer. Reporting directly to Val DiFebo, CEO of Deutsch NY, Oakley will work closely beside strategy, media and creative, continuing to spearhead technology efforts across clients including AB InBev, Reebok, and Johnson & Johnson, among others.  As CTO, he will continue […]

  By Robert Sprung, Managing Director, Craft Worldwide It’s one of advertising’s most delicate balancing acts: to create a global campaign while retaining maximum local impact. Today, we look at one key piece of the puzzle – generating copy that protects global brand equity with no loss of local effectiveness. By now, thankfully, most of […]

Snack Startup Turned Food Innovator Gears Up for Next Phase of Growth ROCHESTER, NY, Feb. 19, 2020— Rip Van, a fast-growing food innovation company on a mission to reinvent today’s snack foods, has hired integrated creative company Partners + Napier to establish a brand position that fuels Rip Van’s continued growth and further disrupts the […]

Marketing agency R&R Partners has hired Emilie Vasu as director of Business Development, R&R’s chief marketing officer, Brian Hoar, announced today. In this new role, Vasu is responsible for driving the agency’s growth and development efforts that span across R&R’s entire network, which includes eight offices in the U.S. and one in Mexico City, MX. […]

DES MOINES, IOWA – Mike Schreurs, Chairman and Chief Strategist at Strategic America, has been  elected to serve on the Board of Trustees for the National Small Business Association (NSBA). NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Schreurs, a recognized leader in the small-business community, joins other […]

The Denver-Based Agency Will Help the Brand Leverage Its Sponsorship of the Stanley Cup-Winning St. Louis Blues Scott Credit Union—a member-owned, full-service financial institution—has appointed Denver-based independent-agency Cactus as its new agency of record. After securing a sponsorship of the 2019 Stan­­ley Cup winner St. Louis Blues, which includes name and likeness usage, placements in […]

Inaugural Alumni Award Selection Pioneering Walton Isaacson CEO /Co-Founder Aaron Walton will receive Babson College’s 2020 Martin Luther King Jr. Leadership Award for his efforts reflecting Dr. King’s principles and ideals in philosophy and action. Babson has selected Walton for the inaugural alumni category of the College’s MLK Jr. Leadership Awards.  The College will present […]

Full-service independent agency St. John & Partners (SJ&P) has hired Alicia Holmes as senior social strategist, President/COO Jeff McCurry announced. Alicia works with clients and internal teams to develop social strategies that maximize the brand’s full potential to garner a larger share of voice in the social landscape. Her current client list includes Florida Prepaid, […]

Top creative joins Dentsu Aegis Network after 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy   NEW YORK — MKTG, Dentsu Aegis Network’s leading global lifestyle marketing agency, has appointedVictoria Azarian as its new Chief Creative Officer for the U.S. As brands are increasingly focused on experiences that engage consumers and tell the […]

LITTLE ROCK, Ark. (January 30, 2020) – Emma Willis, former executive director of 529 Plans and Financial Literacy at the Arkansas Treasurer of State, has been hired as a senior strategist at Mangan Holcomb Partners/Team SI (MHP/Team SI), an award-winning marketing firm in the 529 plan industry. Willis’ hire will spur the launch of an agency […]

David Morrissey Director of Strategy Camp + King Strategic planners are asked to constantly evaluate broad cultural trends, new directions within industry verticals, and shifts in consumer demand, and then to apply that learning to counsel and predict what’s best for their client’s businesses. It’s only natural we do the same for our own industry […]

Annual quench report has been serving up the future of food & beverage since 2009 HARRISBURG, Pa. — In its 11th annual food and beverage trends report, food and beverage marketing agency quench outlines five important trends that are shaping the future of the food and beverage industry, including “Disaster Farming,” “Hypercustomization” and “Restaurants Without […]

Former Facebook and Leo Burnett executive joins new Chief Talent Officer Allison Ciummei as key hires to strengthen the agency’s leadership team     CHICAGO – With a steadfast commitment to building meaningful American brands through craft and culture, Havas Chicago has hired marketing executive Nicole Laughlin as president of the creative agency. Coming most recently […]

January 22, 2020 — Ad spend is forecasted to increase 3.8% in the U.S. and 3.9% globally thanks in part to the U.S. Elections, the Olympics and a resurgent NFL. This means an additional $23.3 billion of advertising dollars will be flowing globally and $8.5 billion in the U.S.   The biggest beneficiary will be […]

New brand campaign slated to launch March 2020   ROCHESTER, NY, Feb. 4, 2020 — Smashburger, a leading fast casual better burger concept with more than 300 locations, has selected integrated creative company Partners + Napier as creative and media agency of record following a competitive review. The announcement comes in advance of Smashburger’s new […]