News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Submit Member News
4A’s Member agencies are encouraged to send us select content.

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

4A's Member

Carat outlines twelve societal, media, and technology trends for 2021.

Free Event: 1968 / 2020 Defining Years: Predicting the Future by Listening to Our Past

4A's Member

Unlike any other trends presentation you’ve ever seen. INNOCEAN USA is going to look forward by looking back… way back, 1968 back. “Predicting the Future by Listening to Our Past” examines the late sixties and analyzes parallels to 2020… ultimately predicting what we can expect in the years to come in culture, business, advertising, and […]

Effective Business Development: We Asked Your Prospects the Question for You

4A's Member

4A’s member OpenHuddle recommends tactics ad agencies, especially those specializing in healthcare, can use to meet interested new business opportunities.

Budweiser Crowns Lionel Messi the Undisputed King of Football After Record-Breaking 644th Goal with Barcelona

4A's Member

Deutsch New York Creates Film + Marketing Effort in Recognition of The King of Football December 22, 2020: Today, Budweiser has crowned Lionel Messi the undisputed King of Football after he scored a record-breaking 644th goal for Barcelona. A record previously held by Brazilian legend Pele for 46 years, Lionel Messi has scored the most […]

VMLY&R Bolsters Female Creative Leadership Across Intel and Walgreens Teams

4A's Member

Allison Pierce promoted to global chief creative officer of Intel; Mel Routhier named chief creative officer of WPP Walgreens Team KANSAS CITY (Dec 14, 2020) — VMLY&R announced today two key leadership moves, boosting the agency’s creative bench strength across its Intel and Walgreens client teams. Allison Pierce has been promoted to global chief creative […]

Nielsen’s Being Seen on Screen: Diverse Representation and Inclusion on TV

4A's Member

Download the report America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes. The media industry has made some progress […]

R/GA Austin Adds Powerhouse Production and Client Services Hires

4A's Member

Griffth, Solis, and Lewis brought on to contribute to client partnerships like RaceTrac AUSTIN, TX — December 7, 2020 — R/GA, the innovation company that designs businesses and brands for a more human future, today announced that its Austin office recently welcomed three hires to contribute across a spectrum of communications and product and services […]

Explaining the Popularity of Gaming in the Pandemic

4A's Member

Read Vladimir Jones’ newest article to learn more about consumers who play video games, as well how gaming is fostering a sense of belonging during the ongoing coronavirus pandemic.

The Martin Agency Is Adweek’s 2020 U.S. Agency of the Year

4A's Member

Read the original Adweek article here A commitment to relevancy—and diversity—helped it thrive in tumultuous times Like many of us, The Martin Agency began 2020 with an optimistic outlook, blissfully unaware of the chaos to come. In fact, the agency kicked off the year with a hard-fought client win: Old Navy. After a lengthy pitch […]

FCB Is Adweek’s Global Agency of the Year

4A's Member

‘Never finished’ philosophy was exactly what clients needed in 2020 Read Original Adweek story here. When Susan Credle arrived at FCB Global five years ago to become its creative chief, she implemented a philosophy that acknowledges—and even embraces—the volatility of a marketing world constantly searching for what’s next. “Never finished” became an agency mantra prioritizing […]

Twitter’s Best Tweets of 2020

4A's Member

Read Twitter’s full report here:  If you’re reading this, chances are you’ve likely thrown your fair share of 2020 marketing plans out the window. Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter. From epic watch parties to crucial campaign […]

How to Find New Loyalists in Tourism Recovery

4A's Member

Vladimir Jones finds destinations and attractions can look at their known loyalist consumer segment to mine behavioral insight an targeting clarification to capture future consumers with tools already on hand!  

School of Visual Arts and Deutsch New York Team Up For “Fund the Change” Scholarship and Mentorship

4A's Member

Winners to be chosen in early 2021 November 17, 2020—New York—School of Visual Arts (SVA), in partnership with innovative advertising, design, and digital agency Deutsch NY, introduces Fund the Change, a new scholarship for future undergraduate students. Fund the Change will award two incoming freshmen students accepted to the BFA Design or BFA Advertising programs […]

Devika Bulchandani Named CEO of Ogilvy North America & Global Chairwoman of Advertising

4A's Member

NEW YORK — November 19, 2020 — Ogilvy announced today that Devika Bulchandani has been appointed Chief Executive Officer of Ogilvy North America and Global Chairwoman of Advertising. Devika will be responsible for driving all aspects of Ogilvy’s core business across the United States and Canada which spans Advertising, Brand & Content, Public Relations & […]

Reviving Momentum in Travel and Tourism

4A's Member

Vladimir Jones’ new article series provides tips for travel and tourism marketers to boost their brands and positively impact bottom lines when traveler confidence returns.

CMO Survey 2020

4A's Member

The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.

How FCB Is Building Consistency Into Its Inclusive, Antiracist Culture

4A's Member

The mission is clear and backed with hard work Read the full article here   This summer, IPG released its 2019 EEOC data in response to industry demand for transparency into agencies’ demographic makeup. And like most holding companies, the numbers showed that a gap remains between advertising staffing and what society looks like. IPG has long […]

Partners + Napier Expands In-House Content Studio with the Launch of Gammut Productions: New Studio Ramps Up Client Access to Creativity in the COVID Age

4A's Member

  ROCHESTER, NY, Oct. 26, 2020 – Partners + Napier, an integrated creative company serving national and emerging brands, today announced the expansion of its content production capabilities with the opening of a dedicated, custom-built studio space under a new banner: Gammut Productions. Built out over several months, Gammut now occupies over 3,000 square feet […]