News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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4A’s Member agencies are encouraged to send us select content.

122 Years After Founding, Cramer-Krasselt Looks To The Past To Guide Its Future

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Read the original MediaPost article here   Cramer-Krasselt is celebrating its 122nd anniversary this month by looking back through its historical documents to understand how C-K’s past can help position it for future success. C-K formed when two bicycle enthusiasts named Cody Cramer and William Krasselt started printing a pamphlet called “The Wheelman” for their […]

VMLY&R Promotes Myron King to Chief Integration Officer

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New York (September 01, 2020) — VMLY&R has announced the promotion of Myron King as chief integration officer to lead organizational design and cultural integration strategy for North American clients. He joins VMLY&R’s executive leadership team and will report to Global Chief Experience Officer Jeff Geheb.   In this new role, King will oversee the […]

The Digital Future Is Here: Production Strategy Enables Digital Content & Reaching Physicians Remotely

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Read the original article here   Reaching physicians has never been easy, but with COVID related quarantines and many offices just beginning to reopen or still closed it seems more challenging than ever. In fact, in a recent a survey of 550 doctors conducted in late May and early June, 52 percent of respondents said […]

McKinney and POW plant flag in ‘Common Ground’

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McKinney partnered with POW (Protect Our Winters) to create “Common Ground,” a call to action designed to reach outdoor athletes and enthusiasts. The short film urges them to vote on November 3, making their voices heard at the polls in support of candidates and policies to counteract the ravages of climate change and its damage […]

Video Benchmarks

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Extreme Reach provides a comprehensive report on the latest performance metrics for video ads. Impact of COVID-19 is included.

CELLO® Cuts Through Cheese Aisle Intimidation With “CHEESE CONFIDENTLY” – Humorous new brand campaign helps cheese lovers better navigate the complexities of specialty cheese

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  The modern specialty cheese case can be an intimidating place, filled with myths of ancient cheese caves, fancy flavor descriptions, new-age bovine diets… the list goes on. In its latest major brand effort for Cello, Schuman Cheese is serving up a different message: delicious cheese isn’t hard to find, if you know what to […]

Mower teams with community-wide coalition to “Put the ‘U’ Back in Syrac_use”

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Agency donates concept, creative and PR to campaign designed to bring people back to Onondaga County’s shops, museums, restaurants and other local businesses   Syracuse, N.Y.—September 2, 2020— The Syracuse office of Mower, one of the nation’s largest independent marketing, advertising and public relations agencies, has donated its creative talents to spread the message that the region’s […]

Creative Digital Agency New Report: Why Brands Should Emphasize Data Privacy

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Download the ebook   For the first time, data privacy is seen as a competitive differentiator. San Ramon, Calif. (September 1, 2020)–New trends in data privacy are impacting brands’ ability to reach their audience. From the TikTok ban, enforcement of the California Consumer Protection Act (CCPA), and the upcoming Apple iOS 14 update requiring consumer […]

Deutsch + PNC Bank Virtual Wallet: “It’s Time to Get More From Your Bank”

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August 20, 2020 – As COVID-19 shuttered the country in March, Deutsch New York and PNC Bank leaned in to the shifting landscape – from refining messaging, assessing production on a daily basis, the portrayal of consumers in a socially distancing world, and facilitating a 100% remote shoot – and were able to create relatable […]

How We Accidentally Made the Inc. 5000 List 5 Years in a Row

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For the fifth year in a row, Alight Analytics has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies. Learn how the team did it.

University of Phoenix Awards Media Account to Mediassociates

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Agency will work with online education pioneer to share brand story.   SANDY HOOK, CT, August 11, 2020 – At a time when online learning is becoming increasingly prevalent, University of Phoenix, a pioneer in delivering online higher education, has awarded its national broadcast advertising account to independent media agency Mediassociates Mediassociates will guide the […]

ALX Creatives Launches ARMRA Brand, Website, And Digital Footprint For Rahal Biosciences

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Original article by ALX Creatives ALX Creatives teams up with Rahal Biosciences to launch ARMRA Online PR News – 05-August-2020 – New York, NY – ALX Creatives, Inc. (the “Company”) a full-service, strategically driven agency fueled by opportunity, creativity, community, and coffee, is pleased to announce it has successfully launched Rahal Bioscience’s ARMRA brand, website, digital […]

What Does it Mean to Be an Eco-Friendly Brand?

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Original article from ALX Creatives Over the past several years, many brands have jumped on the proverbial eco-friendly bandwagon. Powerful journalism has brought new awareness to issues facing the environment and how those issues, in turn, affect human health. But what does it take for a brand to actually be eco-friendly? Consumers are more informed […]

Marcus Thomas recruits chief diversity & inclusion officer Elise James-DeCruise

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Original Article CLEVELAND, OHIO (July 27, 2020) ― Marcus Thomas, a Cleveland-based independent marketing communications agency, announced today the appointment of Elise James-DeCruise to Chief Diversity & Inclusion Officer, only the second person to hold this position at Marcus Thomas and the first person recruited from outside the agency for the role. Marcus Thomas is […]

It’s More Important Than Ever Agencies and Creatives Get Along

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Original Article, By John Long July 22, 2020 Working together smarter and with as much empathy as possible   Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings—which leads to better work. But since the start of the Covid-19 crisis, we’ve had to make do without them. That’s […]

Deutsch New York Collaborates with Mad Dog Jones to Illustrate Reebok’s Zig Kinetica

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Deutsch New York collaborated with Mad Dog Jones, known for his vibrant illustration style that transports viewers to different worlds, for their latest digital and OOH work for Reebok. Mad Dog Jones’ colorful vignettes blend cities and cultures to create dreamy, stylized urban scenes—and are the perfect backdrop for the latest colorways of Reebok’s Zig […]

“Back on the Bull” Campaign to Help Durham, NC Stay Open Amid the COVID-19 Pandemic

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The Durham Recovery and Renewal Task Force (RRTF) today announced a new campaign designed to help slow the spread of COVID-19 using public health and behavioral science best practices. Created by The Center for Advanced Hindsight at Duke University (CAH) and McKinney, a Durham-based national creative and media agency, “Back on the Bull” offers a […]

National Association of REALTORS® Launches Exhibit Celebrating Innovative Solution to Veteran Homelessness

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Immersive, pop-up installation called “The Battle Home” is unveiled in Kansas City, in a partnership of NAR, Veterans Community Project and Havas Chicago VCP built a village of 49 tiny homes in Kansas City, Missouri, and provides comprehensive services to battle Veteran homelessness. “The Battle Home” is an experiential installation and replica of the tiny […]