News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Programmatic Ad Spend to Exceed $100 Billion for the First Time in 2019 |

Research Services

Zenith provides forecasts for global programmatic ad spend and predicts top challenges programmatic faces in the new year.

SMM Advertising’s Bill Blaney Awarded as a King of New York in Marketing

4A's Member

Smithtown, NY, November 6, 2019. Bill Blaney, Creative Director at SMM Advertising, was honored for his work during the Kings of New York Awards. This event celebrates and honors successful men in business who lead by example, making a positive impact in the community and workplace.   The event was held at Leonard’s Palazzo in […]

Lowes Foods Awards Creative and Media AOR Duties to Walrus

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NEW YORK, November 19, 2019 – Lowes Foods, a supermarket chain operating in North Carolina and South Carolina, has chosen New York-based agency Walrus as its AOR for creative and media following a multi-agency review led by Ark Advisors.   The decision to bring on a new agency comes as Lowes Foods is looking to […]

Little Caesars®️ Selects McKinney As Agency Of Record

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Durham, NC, November 7, 2019 — McKinney announced today that it has been chosen as agency of record for Little Caesars. The account will be handled jointly out of McKinney’s Durham and New York offices with support from McKinney LA. The agency will provide integrated creative, brand and retail strategy, and social media management. The […]

The Bloomin’ Onion Man Stars in New Campaign

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The Bloomin’ Onion Man Stars in New Campaign Announcing Outback Steakhouse’s Partnership with DoorDash   Not only can you find the Bloomin’ Onion on any Outback Steakhouse menu, you can now find The Bloomin’ Onion Man in a series of commercials announcing the brand’s partnership with DoorDash. The work, created by Deutsch NY, showcases the […]

Allen & Gerritsen Opens New Office In Hershey, PA Near Chocolate and Cocoa Avenues

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HERSHEY, PA – (October 28, 2019) — Boston-based independent agency Allen & Gerritsen today announced it will open a new office in Hershey PA to service its growing client base in the region.   CEO Andrew Graff said the office will be staffed by A&G Principal Tim Reeves, who runs the agency’s PR practice and […]

Put the axe away: Account management is here to stay

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Original Article here: Find out why Dentsu Aegis Network’s Angela Johnson is defending the roles of account management. At a time when agencies are struggling for organic growth, it is foolish to talk about removing the account management function from agencies (Campaign UK, August 30th 2019 “Will the axe finally swing over account people?”). When […]

R/GA Austin Expands Client Roster, Adds Two Senior Leaders

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Appointments of Jennifer Mollo and Elizabeth Thompson add to office’s growth strategy R/GA, the company that creates transformation at speed, today announced the addition of Managing Director, Client Services Jennifer Mollo and Executive Strategy Director Elizabeth Thompson to the leadership team. Both Mollo and Thompson will report to SVP, Managing Director of R/GA Austin Candice […]

Budweiser Celebrates Global Football Champion Sergio Ramos’ Rise to Greatness in latest “Be A King” Campaign

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Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish National Team. As one of the best defenders of his generation, Ramos’ ‘Be a King’ campaign celebrates his stand-out career in advance of his latest milestone, the soon-to-be most capped […]

Portland Marketing Agency Grady Britton Celebrates Local Nonprofits With 10th Annual Grant

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Portland-area nonprofits are invited to apply for Grady Britton’s 10th annual grant, this year with the option for $25,000 in-kind branding and marketing services, or 150 volunteer hours. Portland, Ore., October 9, 2019 – One of Portland’s longest-standing marketing agencies, Grady Britton, is celebrating its 45th anniversary by giving back and giving more with a […]

On A Winning Streak, Deutsch NY Elevates Two

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Playing a Vital Role in New Business, Deutsch elevates Julie Kravetz to EVP, Group Planning Director and Vinney Tecchio to VP, Creative Director, Business Development. Landing five out of six new business wins in the first three-quarters of 2019, Deutsch New York announced the promotions of Julie Kravetz and Vinney Tecchio, both who have played […]


4A's Member

Veteran of Leo Burnett, Doner and JWT says he’s excited to infuse new creative spark into one of the Southeast’s most-respected independent agencies CHARLOTTE, N.C., (Oct. 10, 2019) – Glen Hilzinger, whose accolades include being named one of the Most Creative People in Advertising by Business Insider and one of the Top 10 Copywriters in […]

4A’s: Five Questions for Chris Shirling, Chief Financial Officer of Intouch Group

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Chris Shirling, Chief Financial Officer of Intouch Group   What’s the biggest challenge or opportunity facing the ad industry right now? The biggest opportunity facing the ad industry right now is to differentiate and to demonstrate the value we bring to our clients. At Intouch, for example, we create new ways to use technology to […]

Partners + Napier Marks Record Growth With New CEO, New CCO

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Courtney Cotrupe Elevated to CEO, Rob Kottkamp Appointed CCO, Sharon Napier Named Chair & Founder ROCHESTER, NY, Oct. 1, 2019 – After three consecutive years of double-digit growth, Partners + Napier announces three leadership changes: Courtney Cotrupe has been promoted to chief executive officer; Rob Kottkamp has joined the agency as chief creative officer; and […]

Why We Need A UPC Code For Ads

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The article, by Vijoy Gopalakrishnan, Senior Vice President and Principal at the IRI Media Center of Excellence, provides a good ad tech topic on the need for unique identifiers for ads. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written […]

Havas Chicago Bolsters Creative Leadership With Senior Appointments and Promotions

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Blake Winfree, Nick Lipton and Adam Vohlidka join the Chicago agency group as Group Creative Directors. Brian Cooper is appointed as Director of Production. Shelby Georgis and Joie Mikitson are promoted to Group Creative Director and Executive Producer, respectively Havas Chicago is bolstering its creative leadership with the appointment of award-winning creative talent to senior […]

The Television Academy and Ogilvy hire veterans from

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Vets2Set thanks the television academy! The Television Academy and Ogilvy NY, engaged to provide them with production assistance in producing this year’s NY viewing party of the 71st Emmy® Awards telecast for Academy members and their guests. This gala event will be held at Ogilvy NY (on 22nd of September 2019. thanks the […]

Austin Williams Hires Four New Employees Across Agency

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Hauppauge, NY (September 26, 2019) – Digital advertising, branding and marketing agency Austin Williams today announced it has hired four new team members to complement its growing volume of work in the healthcare, financial services, education and professional services spaces.   Recently hired are: Abigail Banks of Bellport, NY, as project director. She was previously […]