News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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AbelsonTaylor Group Receives the Healthcare Businesswomen’s Association ACE Aspire Award for its Employee Psychological Safety Initiative

CHICAGO, Nov. 20, 2023 – Award-winning health and wellness advertising agency AbelsonTaylor Group received the inaugural ACE Aspire Award for its employee Psychological Safety Initiative from the Healthcare Businesswomen’s Association (HBA). The Award was presented at the HBA Annual Conference in Chicago earlier this month. The HBA’s ACE (Advancement. Commitment. Engagement.) Awards recognize companies committed […]

Massey Services selects &Barr as first-ever agency of record

ORLANDO, Fla. (Nov. 16, 2023) – &Barr announces its selection as agency of record for Massey Services, one of the nation’s largest, privately owned, pest prevention and landscape care companies. &Barr was selected for its experience and expertise in providing award-winning advertising, public relations, media and analytics services. “We met with several full-service agencies in […]

MHP/Team SI Names Kristen Nicholson, APR, Shareholder

LITTLE ROCK, Ark. (November 15, 2023) – MHP/Team SI has named Kristen Nicholson, APR, the agency’s vice president of public relations, as its newest shareholder, joining shareholder Lannie Byrd and longtime partners, C.C. “Chip” Culpepper, David Rainwater, Sharon Tallach Vogelpohl and Tim Whitley. “Kristen is not only a proven leader, but she’s also a nationally […]

Launch wins Ad Age Modern Healthcare Marketing Impact Awards 2023 Social Media Campaign of the Year

Dallas-based Baylor Scott & White Health partnered with Dallas Cowboys quarterback Dak Prescott and shoe designer Jake Danklefs to promote the health system’s colon cancer screening services. When the American Cancer Society lowered the average age for early colorectal cancer screening from 50 to 45, it opened eligibility to 21 million more people in the […]

Media Bridge Launches MB Health

New practice area will specialize in serving health and medtech companies MINNEAPOLIS, November 14, 2023 – Media Bridge today announced that it has launched MB Health, a specialty practice area within the agency designed to serve the unique needs of health and medtech organizations. Led by Media Bridge CMO Toni Dandrea, MB Health will provide […]

Hoosier Lottery & Laughlin Constable Win Industry Award

Hoosier Lottery and Laughlin Constable Win Award at North American Association of State and Provincial Lotteries Conference New Cash POP™ Microsite wins, with Cash POP video entries named as finalists CHICAGO (NOV. 13, 2023) – Laughlin Constable, the independent, full-service brand experiences agency, today, with client Hoosier Lottery, is proud to announce the state lottery […]

Kroger, adam&eveDDB Ring in the Holidays with New Traditions (and Flavors)

Home-cooked meals from Mexico, Japan and beyond are featured in the animated campaign By Ethan Jakob Craft   Surplus Halloween candy has barely cleared from supermarket shelves, but that hasn’t stopped Kroger from quickly getting into the Christmas spirit, with the company releasing its annual holiday ad campaign this morning that centers on the heartfelt, […]

InnoVision Marketing Group Unveils “G.O.A.T.” Commercial for Huey Magoo’s Chicken Tenders

Huey Magoo's GOAT

Leading global marketing agency, InnoVision Marketing Group, is proud to announce the launch of its latest creative ad campaign for Huey Magoo’s Chicken Tenders, the G.O.A.T. The campaign features a mouthwatering commercial that celebrates the “Greatest of All Tenders” (G.O.A.T.). To watch the G.O.A.T. commercial click here. The strategy behind this campaign was to demonstrate […]

TBA Worldwide Acquires Social Media and Influencer Marketing Specialty Agency, Joybyte

TBAWW & Joybyte logos

CHARLESTON, S.C., November 1, 2023 – TBA Worldwide, a rapidly growing network of data-driven advertising agencies and specialty marketing firms, including Brandon, the largest independently owned integrated marketing firm in the Carolinas, is pleased to announce its acquisition of Joybyte. Joybyte is an integrated social growth service designed and built for eCommerce clients in the […]

2023 Fast 50: Media Bridge climbs four spots to land at No. 12 on The List

Tracy Call of Media Bridge Advertising Media Bridge climbs up the Fast 50 List four spots to No. 12 this year with revenue growth of 167.72% from 2020 to 2022. Last year, the full-service marketing agency reported revenue of nearly $79.5 million. Continue reading here.

Burrell Communications Group Acquired By FVLCRUM

Revered leadership duo McGhee Osse and Fay Ferguson transition the agency to new CEO CHICAGO (October 25, 2023) – After leading the agency to sustained growth and success since purchasing a majority stake from founder Tom Burrell in 2004, Burrell Communications Group’s Co‐CEOs McGhee Osse and Fay Ferguson have announced a transition to new ownership. […]

Mediahub sets sail with Silversea Cruises’ North America media business

EXCLUSIVE: Luxury cruise line said it chose Mediahub for its “data-first mindset,” namely its ability to tap into Acxiom data. by Bailey Calfee Read more on Campaign US.

Maimonides Health Delivers a Love Letter to Brooklyn

Maimo_PR_Wallscape_2-scaled

New work with Partners + Napier drives awareness among diverse Brooklyn communities Maimonides Health, Brooklyn’s largest healthcare system, is partnering with creative and media agency Partners + Napier to launch “My Bklyn. My Care.,” an integrated program that cements Maimonides’ position as the health system that knows Brooklyn best, highlighting its deep roots in the […]

Translation Releases Film Titled Sound of Silence for AT&T’s 5G Connected Football Helmet

AT&T 5G Connected Helmet_Zoom

This month, Translation and AT&T brought to life the first-ever 5G-connected helmet. The helmet will allow coaches to visually communicate with their players through the lens of the helmet at a speed that keeps up with the pace of the game. This product innovation has the ability to change opportunities within football for the Deaf […]

2024 Media Trends

Dentsu outlines societal, media, and technology trends for 2024.

Big Communications Veteran Shannon Harris Tapped as New Executive Creative Director

BIRMINGHAM, Ala. (Oct. 13, 2023) — Big Communications has promoted longtime staffer Shannon Harris to lead its award-winning creative department as executive creative director. Harris has had four promotions since joining the agency in 2010 and most recently served as creative director. This marks Big’s first female executive creative director in its 28-year history. “Shannon […]

Impact over Impressions: Lessons on Team Building

By Denise Ocasio, Executive Director of Investment at Mindshare There is something about “firsts” that just sticks with people. First steps, first friends, first job, first relationship: it all shapes who we become in adulthood and how that “first” affects those around us. For me, being the first in my family to graduate from college […]

TRANSMISSION ANNOUNCES B2B’S FIRST-EVER BRAND HEALTH INDEX: THE APEX INDEX 2023

The world’s largest independent B2B marketing agency launches a set of industry-first brand health league tables ranking B2B buyers’ and prospects’ awareness, experiences, and perceptions of businesses in four high-growth verticals. Global B2B marketing agency, Transmission has launched the inaugural B2B Brand Health: The APEX Index 2023 ranking businesses by the views of B2B buyers […]