News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
For more information, see Tell Us Your Story.

Barbarian Names Leo Leone Executive Creative Director

4A's Member

Barbarian, the agency recognized for breaking convention around message and medium, announced today that Leo Leone has been named Executive Creative Director. He joins the agency from Edelman Digital where he was Senior Vice President, Executive Creative Director working across Samsung and the Hawaii Visitors Convention Bureau.

Big Lots is All About Joy for the Holidays in New Campaign from OKRP

4A's Member

Big Lots’ new holiday advertising campaign from O’Keefe Reinhard & Paul celebrates the season with the song “Joy to the World.” But it’s not the traditional Christmas carol version you’d expect. It’s the classic-rock anthem made famous by Three Dog Night.

Montclair, NJ’s Sean and Debbie Looney Inducted into NJAD Hall of Fame

4A's Member

Looney Advertising & Branding from Montclair, New Jersey is proud to announce that Sean and Debbie Looney have been inducted into the NJ Advertising Hall of Fame.

Deutsch Bolsters Creative Department with Addition of Justin Crawford and Carmen Love

4A's Member

Deutsch announced it has hired Justin Crawford as SVP, creative director on 7-Eleven and Carmen Love as creative director on Uber. Crawford reports to Chief Creative Officer Pete Favat and Love reports to Executive Creative Director Jorge Calleja.

Millennium Agency Recognized for 2017 W³ Silver Award for NCS Regulatory Compliance Website

4A's Member

Millennium Agency is pleased to announce that it is the recipient of the 2017 12th Annual W3 Silver Award by the Academy of Interactive and Visual Arts.

Inside the Campaign: HMH’s “Kid Snippets – School Bus Safety” for Thomas Built Buses

4A's Member

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, HMH takes you inside its campaign for Thomas Built Busses.

Partners + Napier Expands Via Acquisition Of Roberts Communications

4A's Member

The acquisition also enhances and expands upon Partners + Napier’s existing relationships with Excellus BlueCross BlueShield, Univera Healthcare, and Xerox, while adding two new clients to its roster: ITT and Jewish Senior Life.

Helpnorcal.com and #Lovespreadsfaster Launched to Support Northern California Wildfire Victims

4A's Member

The site acts as a one-stop resource with links that lead to fundraising pages of organizations that are working to help Northern California recovery efforts.

Walz Tetrick Advertising Acquires Ruth Burke & Associates

4A's Member

Walz Tetrick Advertising (WTA), a leading full-service creative and media agency in Kansas City, announced that it has acquired Ruth Burke & Associates (RB&A), a Kansas City-based media planning, buying and consulting firm. Together, the two agencies create one of the largest independently owned media groups in the region. The acquisition reinforces WTA’S approach to […]

VML Announces Key Creative Hires

4A's Member

VML announced Lauren Lafranz has been hired as managing director, global creative operations. She will report to Debbi Vandeven, global chief creative officer. In this newly created role, Lafranz will be responsible for implementing Vandeven’s vision, helping manage VML’s award-winning creative offices worldwide, formalizing the global creative network and being a resource consultant to activate […]

Sex, Lies, and A.I.

Check out this report from SYZYGY to learn how Americans feel about artificial intelligence.

OKRP Acquires Juice Interactive

4A's Member

O’Keefe Reinhard & Paul has acquired Chicago-based, award-winning Juice Interactive, a digital marketing agency with such national clients as Mead Johnson Nutrition, MillerCoors, and SAP Hybris.

“See It & Be It”: Krisha Newham of Intouch Solutions

4A's Member

“See It & Be It” is part of the 4A’s women and diversity leadership series. As part of this initiative, we invite members to tell us their stories. Here, Krisha Newham, VP, client services at Intouch Solutions, shares her experiences and views. What are your words of advice to young talent?         My best […]

“Inside the Campaign”: Kinetic’s Delicious Summertime OOH Campaign for Aperol Spritz

4A's Member

In the 4A’s series “Inside the Campaign,” we highlight creative work from our member agencies. Here, Kinetic Worldwide takes us inside its summertime out-of-home campaign for Aperol Spritz. Campaign: Aperol Spritz Agency: Kinetic Worldwide, JWT New York, Mindshare Client: Campari Campaign Background: Gruppo Campari’s brand Aperol launched its first-ever out-of-home campaign, via Kinetic, just in time for al fresco summer […]

“See It & Be It”: Debby Reiner, CEO of Grey New York

4A's Member

“See It & Be It” is part of the 4A’s women and diversity leadership series. Here, Debby Reiner, CEO of Grey New York, shares her thoughts on promoting diversity and gender equality in the industry. In 2017, why do you think it’s still necessary to talk about opportunities for women in the industry, and how […]

Atlantic & Artist Partner Group Launch Emerge, Nationwide Social Media-Driven Talent Search

4A's Member

Companies Form Groundbreaking Partnership With AEG Presents, Deckstar, Deutsch & Spotify

Swellshark Names Daniel Schaeffer Digital Integrity Director

4A's Member

To further deliver on addressing industry-wide digital marketing operations issues such as transparency, brand safety and inefficiencies across multiple platforms and partners, media agency SwellShark has appointed Daniel Schaeffer as Digital Integrity Director.

Inspiring Your Perspective: Takeaways From StratFest

4A's Member

The 4A’s encourages its members to share their experiences and insights. Here, Jenessa Carder, Associate Strategy Director at Isobar U.S., shares her takeaways from the 4A’s Strategy Festival (Sept. 12-14) and her experience judging the Jay Chiat Awards/Global Strategy Category. Every year, hundreds of thinkers and all-around curious people descend upon New York to celebrate […]