News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Launching a first-to-market supplement derived from human milk

Ideabar has built another direct-to-consumer brand in a category that didn’t previously exist. Trulacta is the first -to-market supplement to contain human milk. After we branded this flagship product, their parent company recognized the need to refresh the masterbrand’s identity. This led to another opportunity to rebrand Adventa Bioscience with a clean website and new […]

Cramer-Kasselt, Pacifico target Gen Z with digital-first campaign amid nationwide expansion

Read the full article here Constellation Brands is launching a digital-first campaign aimed at young adults for its Pacifico beer label, including four 15-second spots and several 30-second videos that profile independent personalities. The effort, created by Cramer-Krasselt, is as part of its broader “Live Life Anchor’s Up” campaign aimed at Gen Z consumers. Dive […]

Laughlin Constable Named A Top Place to Work in Chicago

CHICAGO (April 9, 2021)—Laughlin Constable, a full-service, independent creative agency, announced that it has been recognized as one of Crain’s Chicago’s “Best Places to Work” in 2021. “This past year has been challenging for everyone in many ways and for us to be recognized as a top place to work at a time when everyone […]

Colle McVoy Strengthens Agency Leadership & Accelerates Transformation Through Key Promotions and New Hire

MINNEAPOLIS, March 29, 2021 — Today Colle McVoy announced two promotions and a new hire that strengthen its leadership and significantly advance efforts to evolve the agency and accelerate growth. Jessica Henrichs has been promoted to president of the agency. Alycia Hamilton has joined the agency in the new position of executive director of account […]

Deutsch NY Designs The Perfect Shades for Outback’s Lipsteak Collection

With six fashion forward colors like The Rarest of Them All, Prefer Not to Share My Medium Rare and Kiss and Medium Well, you’ll wish Outback’s Lipsteak collection wasn’t just a prank. Deutsch NY is Outback’s creative agency and the Lipsteak collection will be seen across Outback’s social media channels. In January, Deutsch NY also […]

MAGNA Advertising Forecasts |

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

U.S. Advertising Market Update

GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.

The First Step to Long Term Pharmaceutical Client Retention

OpenHuddle provides relationship management best practices for healthcare agencies.

iProspect repositions globally as full-service media agency

The agency unveiled its go-to-market after merging with Vizeum in November. iProspect is getting a big boost under Dentsu’s new strategy to consolidate from 160 brands to six globally. The agency unveiled its new positioning on Tuesday as an end-to-end global media shop that combines the best of performance marketing with brand building. The new […]

Leyla Touma Dailey Named Chief Creative Officer At Doe-Anderson

Leadership Structure Adjustments Position Agency for Future Growth LOUISVILLE, KY – A seasoned creative leader who has led notable work at some of the country’s top marketing agencies is bringing her award-winning talents to Doe-Anderson, Inc. Leyla Touma Dailey has been named Chief Creative Officer at the 106-year-old agency. Dailey’s career began with a decade […]

Mediahub Names Alejandro Clabiorne Executive Director For Flagship New York Office

Award-winning global media agency Mediahub today announced that it has appointed industry veteran Alejandro Clabiorne as Executive Director, New York, overseeing the growth and expansion of the agency’s flagship New York office. Joining the senior leadership team, Clabiorne will also play an active role in key client relationships like Dropbox, TracFone, and Rémy Cointreau, as […]

Mediahub Launches Diversity-Owned Media Day to Drive More Equitable Brand Spending

Global media agency Mediahub has announced its inaugural Diversity-Owned Media Day, an event that connects diverse and multicultural publishers directly with brands to drive more equitable and representative brand spending. The half-day sessions on March 11 will also challenge assumptions and legacy planning and investment practices related to reaching diverse audiences and supporting diversity-owned publishers, […]

Twitter Announces Conversation Settings for Ads

Twitter is making it easier for brands to control conversations they start on the platform by introducing conversation settings for ads.

HMH Agency to Focus on Powering Brands That Are Building The Future of Transportation

PORTLAND, O.R. – HMH, an award-winning full-service marketing communications firm with offices in Portland, Ore. and Charlotte, N.C., is leveraging its two decades of experience in the transportation industry to focus on brands that are creating the future of transportation in electric vehicles, autonomous modes of transportation, advanced safety systems and sustainable mobility. “The dawn […]

Duncan Channon Names Kumi Croom as First Director, Collaboration and Equity

The appointment marks the independent agency’s first DEI leadership role Independent San Francisco agency Duncan Channon has appointed Kumi Croom as its first designated DEI leader. Read more in Adweek here.

Terminix Taps The Martin Agency and Mediahub As Agencies of Record

Appointment exterminates relationship with Barkley, which only won the account last year   Terminix has tapped Interpublic Group of Cos.’ The Martin Agency and Mediahub as its agencies of record across creative and media, respectively, following a review. Consultant The Burnett Collective ran the review, which included six agencies, according to the companies. It was launched […]

Horizon Media Vet Serena Duff Has Died

She helped the agency build up its Los Angeles office   Serena Duff, an executive at Horizon Media who has led the agency’s Los Angeles office for over a decade, died last Friday at the age of 54 after a long struggle with colon cancer. “Serena was a one-of-a-kind executive that touched everyone. Her last […]

The Conversation: Twitter Trends

Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.