News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
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R/GA Portland Builds Out Leadership Team to Support Commerce and Activation Design Expertise

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  Mike Funk elevated to run strategy department; Sam Levy to oversee client partnerships   PORTLAND – June 27, 2019 – R/GA, the company that creates transformation at speed, today announced it has elevated Sam Levy to Executive Director, Client Services and Mike Funk to Group Strategy Director in the company’s Portland office. Both Sam […]

Modern Marketing: Pharma’s Data-Powered AI Revolution

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Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition. 

Bill Starkey Elevated to Executive Creative Director by quench

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Bill Starkey has been promoted to Executive Creative Director of quench, an agency in Philadelphia,  Harrisburg, and Chicago that specializes in food and beverage marketing and consumer packaged goods. He joined quench as Creative Director in April 2018.   In this new role, he oversees creative planning, design, and execution for quench clients including Turkey […]

R/GA Austin Welcomes Eleven, Continues Growth Spurt

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New wave of all-star talent adds to the office’s diverse skillsets and offerings   AUSTIN – June 20, 2019 – R/GA, the company that creates transformation at speed, today announced that its Austin office has added eleven people to round out strategy, creative, production and business growth needs for the office and clients. As one […]

hfa to Drive Creative Campaign and Brand Development for EMPI

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AKRON, Ohio (June 19, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be partnering with EMPI, Inc. (EMPI), of Anaheim, California, maker and distributor of branded automotive aftermarket parts for vintage Volkswagen vehicles, modern Volkswagen vehicles, and other vehicle brands. EMPI has chosen hfa […]

hfa to Develop Strategic Brand Positioning for Hitachi Healthcare Americas

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AKRON, Ohio (June 4, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be working with Hitachi Healthcare Americas (Hitachi), a global leader in the manufacturing and supply of best-in-class medical imaging technologies for healthcare providers. hfa is leveraging its full suite of services to […]

Dentsu Aegis Network takes majority stake in Ugam, a global leader in data and analytics

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Columbia, MD – July 15, 2019 – Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving both business-to-business and business-to-consumer enterprises. Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of Dentsu Aegis Network. With more than 1,800 employees in […]

Central Pennsylvania Convention & Visitors Bureau selects Allen & Gerritsen to lead major destination/organization re-branding initiative

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PHILADELPHIA (June 5, 2019) –  Allen & Gerritsen (A&G) has been selected by The Central Pennsylvania Convention & Visitors Bureau (CPCVB) Gerritsen to lead a major destination/organization re-branding effort.   “The hiring of A&G is the first step to fulfilling a strategic commitment to use increased hotel bed tax revenues to enhance the marketing and […]

McKinney Names Lisa Hughes Executive Director of Account Management

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Agency vet’s proven track record of leadership and account growth provide natural fit in new role   DURHAM, NC, June 6, 2019 — McKinney is announcing today that Lisa Hughes has been named executive director of account management.   In her new role at McKinney, Hughes is responsible for leadership and development of account management […]

gyro Named 2019 Global B2B Agency of the Year by the Association of National Advertisers

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CHICAGO, IL – May 31, 2019 – gyro, the leading full-service global B2B powerhouse, has been named 2019 Global B2B Agency of the Year by the Association of National Advertisers (ANA). The ANA presented the award to gyro at the B2 Awards ceremony on May 29th in Chicago during the annual Masters of B2B Marketing […]

TOURISM Santa Fe names Vladimir Jones new advertising AOR

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May 28, 2019 – TOURISM Santa Fe selected Vladimir Jones (VJ) as its new advertising and marketing agency of record, concluding a national search. “Many of us already knew and loved Santa Fe. Now we’re all in,” said Meredith Vaughan, CEO of VJ. “We really believe in this brand, and we’re eager to share it […]

Video Benchmarks

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Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

New Balance Selects MullenLowe PR as Public Relations Agency of Record

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Creatively Driven PR Agency to Help Iconic Athletic Performance and Lifestyle Brand Shape Its Global Brand Communications BOSTON, MA, JUNE 27, 2019—New Balance, a global leader in athletic performance footwear, apparel, and lifestyle streetwear, has selected MullenLowe PR, a creatively driven global PR agency, as its new PR agency of record following a competitive review […]

Zenith Advertising Expenditure Forecasts-June 2019 |

Zenith predicts global ad spend will grow 4.6% in 2019, reaching $639 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.

Edelman Trust Barometer: In Brands We Trust |

Research Services

Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.

MAGNA Advertising Forecasts | Summer 2019 Update |

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MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.

Dentsu Aegis Global Ad Spend Forecasts – June 2019 |

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.

M8 Wins Silver Effie Award in Telecom Category with Multicultural Campaign for Sprint

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Recognition Comes After the 2018 Acquisition of the Agency by Dentsu Aegis Network’s iProspect  MIAMI – MAY 31, 2019 – M8, a multicultural digital agency who is part of iProspect, today announced that it has won a Silver Effie Award for its work with Sprint on the Fútbol Mode campaign. In its first year since being acquired […]