News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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MKTG Appoints Victoria Azarian Chief Creative Officer, U.S.

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Top creative joins Dentsu Aegis Network after 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy   NEW YORK — MKTG, Dentsu Aegis Network’s leading global lifestyle marketing agency, has appointedVictoria Azarian as its new Chief Creative Officer for the U.S. As brands are increasingly focused on experiences that engage consumers and tell the […]

Mangan Holcomb Partners/Team SI Hires Emma Willis, Launches New Marketing Initiative

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LITTLE ROCK, Ark. (January 30, 2020) – Emma Willis, former executive director of 529 Plans and Financial Literacy at the Arkansas Treasurer of State, has been hired as a senior strategist at Mangan Holcomb Partners/Team SI (MHP/Team SI), an award-winning marketing firm in the 529 plan industry. Willis’ hire will spur the launch of an agency […]

What It Means To Be A Strategist in 2020

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David Morrissey Director of Strategy Camp + King Strategic planners are asked to constantly evaluate broad cultural trends, new directions within industry verticals, and shifts in consumer demand, and then to apply that learning to counsel and predict what’s best for their client’s businesses. It’s only natural we do the same for our own industry […]

Five Important Trends Impacting the Food and Beverage Industry Outlined in quench 2020 Food & Beverage Trends Report

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Annual quench report has been serving up the future of food & beverage since 2009 HARRISBURG, Pa. — In its 11th annual food and beverage trends report, food and beverage marketing agency quench outlines five important trends that are shaping the future of the food and beverage industry, including “Disaster Farming,” “Hypercustomization” and “Restaurants Without […]

Havas Chicago Creative Names Nicole Laughlin President & Chief Client Officer

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Former Facebook and Leo Burnett executive joins new Chief Talent Officer Allison Ciummei as key hires to strengthen the agency’s leadership team     CHICAGO – With a steadfast commitment to building meaningful American brands through craft and culture, Havas Chicago has hired marketing executive Nicole Laughlin as president of the creative agency. Coming most recently […]

Olympics, U.S. Elections, the NFL Spark Ad Spend Growth in 2020: Dentsu Aegis Network

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January 22, 2020 — Ad spend is forecasted to increase 3.8% in the U.S. and 3.9% globally thanks in part to the U.S. Elections, the Olympics and a resurgent NFL. This means an additional $23.3 billion of advertising dollars will be flowing globally and $8.5 billion in the U.S.   The biggest beneficiary will be […]

Smashburger® Names Partners + Napier as Creative and Media Agency of Record

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New brand campaign slated to launch March 2020   ROCHESTER, NY, Feb. 4, 2020 — Smashburger, a leading fast casual better burger concept with more than 300 locations, has selected integrated creative company Partners + Napier as creative and media agency of record following a competitive review. The announcement comes in advance of Smashburger’s new […]

Trends for 2020 |

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Ogilvy Consulting makes five predictions for 2020 in its annual trend report.

#SuperbOwl_Saves Takes Flight During Super Bowl To Aid Australian Wildlife

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ROCHESTER, NY, Jan. 31, 2020 – With “Superb Owl” being the most mistyped online search term around the Super Bowl, Partners + Napier is introducing @SuperbOwl_Saves via Twitter during the Big Game on Feb. 2 to help aid Australian wildlife affected by that country’s devastating bushfires. Superb Owl is a part-time ad connoisseur, full-time humanitarian. […]

Gen Z Consumer Report

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Creative Digital Agency (CDA) and inZa Lab, CDA’s internship program, examines Gen Z consumer behaviors, including brand and ad preferences. 

Uncovering Dicaprio: An OTT/CTV Ad Fraud Scheme Utilizing the Dating App Grindr

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Grindr, a dating app popular in the LGBTQ community and owned by Chinese gaming company Kunlan Tech, was utilized in an apparent cross-device ad fraud scheme that tricked advertisers into thinking they were buying video advertisements on Roku-connected TV devices, according to new research from Pixalate.   The apparent scheme, which Pixalate has named “DiCaprio,” […]

PETERMAYER Announces New Agency President

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Michelle Edelman assumes leadership of award-winning southeast marketing agency; Mark Mayer moves to CEO/Chairman   NEW ORLEANS, Jan. 27, 2020 /PRNewswire/ — PETERMAYER, Louisiana’s leading full-service marketing and communications firm recently named its EVP and Chief Strategy Officer Michelle Edelman as its new agency president. Owner Mark Mayer has shifted into the role of CEO and Chairman, following in the footsteps of his father […]

Global Homeopathy Leader Boiron Taps Walrus to Lead Arnicare Creative in the US

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NEWTOWN SQUARE, Pa., January 20, 2020 – The U.S. subsidiary of Boiron, the world’s largest manufacturer of homeopathic products, has selected New York-based independent agency Walrus to handle creative and strategic duties for Arnicare. Arnicare is the #1 over-the-counter homeopathic line of pain relievers and the top-selling natural pain relief brand on Amazon. Boiron USA […]

Camp + King Appoints Neeti Newaskar as Group Strategy Director

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A veteran of Bay Area shops EVB and Venables Bell & Partners, Newaskar will lead strategic efforts on Energizer, Del Taco and RE/MAX SAN FRANCISCO – Camp + King (C+K) has appointed Neeti Newaskar as group strategy director. Her first day at the agency was Jan. 2, 2020, and she will focus on Energizer, Del […]

Cactus Taps Deloitte Veteran Scott Strother as Creative Technology Director

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Strother Brings a Wealth of Experience Delivering Cutting-Edge Websites, Apps and Other Digital Solutions to the Denver-Based Independent Agency DENVER – Cactus has appointed Deloitte Digital veteran Scott Strother as creative technology director. Scott replaces Andrew Baker, who became the VP, creative technology director for Grit, the sister agency of Cactus. In the role, Strother […]

Dentsu Aegis Global Ad Spend Forecasts – January 2020 |

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Dentsu Aegis estimates that global ad expenditures will grow 3.9% in 2020 to reach $615.4 billion.

Vladimir Jones adds new talent for digital and data leadership, and other core disciplines

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Denver and Colorado Springs, Colo., Jan. 21, 2020 — Vladimir Jones (VJ) welcomed a new director of digital and data and filled critical roles on its media, account services and creative teams. All four professionals work primarily in VJ’s Denver office.   Jön White, now the independent advertising agency’s director of digital and data, will […]

R/GA Promotes Neda Whitney to Lead Global Verizon Account and Hires Fielding Jamieson to Helm Strategy R/GA Ventures Global Sports Ventures Studio

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R/GA is pleased to announce that Neda Whitney has been promoted to VP, managing director of client services and Fielding Jamieson has joined R/GA Ventures as strategy director for the Global Sports Ventures Studio. Neda brings over 20 years of client leadership experience to the position. She will closely partner with senior clients to lead […]