News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Smashburger® Names Partners + Napier as Creative and Media Agency of Record

New brand campaign slated to launch March 2020   ROCHESTER, NY, Feb. 4, 2020 — Smashburger, a leading fast casual better burger concept with more than 300 locations, has selected integrated creative company Partners + Napier as creative and media agency of record following a competitive review. The announcement comes in advance of Smashburger’s new […]

#SuperbOwl_Saves Takes Flight During Super Bowl To Aid Australian Wildlife

ROCHESTER, NY, Jan. 31, 2020 – With “Superb Owl” being the most mistyped online search term around the Super Bowl, Partners + Napier is introducing @SuperbOwl_Saves via Twitter during the Big Game on Feb. 2 to help aid Australian wildlife affected by that country’s devastating bushfires. Superb Owl is a part-time ad connoisseur, full-time humanitarian. […]

Uncovering Dicaprio: An OTT/CTV Ad Fraud Scheme Utilizing the Dating App Grindr

Grindr, a dating app popular in the LGBTQ community and owned by Chinese gaming company Kunlan Tech, was utilized in an apparent cross-device ad fraud scheme that tricked advertisers into thinking they were buying video advertisements on Roku-connected TV devices, according to new research from Pixalate.   The apparent scheme, which Pixalate has named “DiCaprio,” […]

PETERMAYER Announces New Agency President

Michelle Edelman assumes leadership of award-winning southeast marketing agency; Mark Mayer moves to CEO/Chairman   NEW ORLEANS, Jan. 27, 2020 /PRNewswire/ — PETERMAYER, Louisiana’s leading full-service marketing and communications firm recently named its EVP and Chief Strategy Officer Michelle Edelman as its new agency president. Owner Mark Mayer has shifted into the role of CEO and Chairman, following in the footsteps of his father […]

Global Homeopathy Leader Boiron Taps Walrus to Lead Arnicare Creative in the US

NEWTOWN SQUARE, Pa., January 20, 2020 – The U.S. subsidiary of Boiron, the world’s largest manufacturer of homeopathic products, has selected New York-based independent agency Walrus to handle creative and strategic duties for Arnicare. Arnicare is the #1 over-the-counter homeopathic line of pain relievers and the top-selling natural pain relief brand on Amazon. Boiron USA […]

Camp + King Appoints Neeti Newaskar as Group Strategy Director

A veteran of Bay Area shops EVB and Venables Bell & Partners, Newaskar will lead strategic efforts on Energizer, Del Taco and RE/MAX SAN FRANCISCO – Camp + King (C+K) has appointed Neeti Newaskar as group strategy director. Her first day at the agency was Jan. 2, 2020, and she will focus on Energizer, Del […]

Cactus Taps Deloitte Veteran Scott Strother as Creative Technology Director

Strother Brings a Wealth of Experience Delivering Cutting-Edge Websites, Apps and Other Digital Solutions to the Denver-Based Independent Agency DENVER – Cactus has appointed Deloitte Digital veteran Scott Strother as creative technology director. Scott replaces Andrew Baker, who became the VP, creative technology director for Grit, the sister agency of Cactus. In the role, Strother […]

Vladimir Jones adds new talent for digital and data leadership, and other core disciplines

Denver and Colorado Springs, Colo., Jan. 21, 2020 — Vladimir Jones (VJ) welcomed a new director of digital and data and filled critical roles on its media, account services and creative teams. All four professionals work primarily in VJ’s Denver office.   Jön White, now the independent advertising agency’s director of digital and data, will […]

R/GA Promotes Neda Whitney to Lead Global Verizon Account and Hires Fielding Jamieson to Helm Strategy R/GA Ventures Global Sports Ventures Studio

R/GA is pleased to announce that Neda Whitney has been promoted to VP, managing director of client services and Fielding Jamieson has joined R/GA Ventures as strategy director for the Global Sports Ventures Studio. Neda brings over 20 years of client leadership experience to the position. She will closely partner with senior clients to lead […]

Reebok Will Channel the Energy in Every Step with the Launch of the Transformative Zig Kinetica

The New Sneaker’s Energy Return Technology is Showcased in an Unexpected Ad Starring Conor McGregor by Deutsch New York BOSTON, Mass. – January 13, 2020 – Today, Reebok announces the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops globally on February […]

See the New MBB

  In its 38th year as a Kansas City-based advertising agency, MBB has undergone a complete rebrand, including new positioning and website. This is only the second rebrand in the company’s nearly four-decade history. Two MBB partners, Jim Brown and Shan Neely, discuss how the new brand reflects the history of MBB while representing the […]

McCain Food Service Awards Account to Smith Brothers Agency

PITTSBURGH, PA January 6, 2019 – McCain Foods, the world’s largest manufacturer of frozen potato products, has named Smith Brothers Agency its agency of record for its food service business following a competitive review managed by JLB+ Partners. The assignment is for McCain’s full service integrated communications. It includes strategic planning, creative, production, media, analytics, […]

Pavone Marketing Group Names Ronaldo Jardim as Chief Creative Officer

Jardim will oversee all creative and digital storytelling for PMG agencies quench, Pavone and Varsity HARRISBURG, PA (DECEMBER 29, 2019): Pavone Marketing Group (PMG) announced today that Ronaldo Jardim has been named its new Chief Creative Officer. Jardim, who has won numerous awards for creating successful digital and integrated experiences for some of the world’s […]

SMM Advertising’s Bill Blaney Awarded as a King of New York in Marketing

Smithtown, NY, November 6, 2019. Bill Blaney, Creative Director at SMM Advertising, was honored for his work during the Kings of New York Awards. This event celebrates and honors successful men in business who lead by example, making a positive impact in the community and workplace.   The event was held at Leonard’s Palazzo in […]

Lowes Foods Awards Creative and Media AOR Duties to Walrus

NEW YORK, November 19, 2019 – Lowes Foods, a supermarket chain operating in North Carolina and South Carolina, has chosen New York-based agency Walrus as its AOR for creative and media following a multi-agency review led by Ark Advisors.   The decision to bring on a new agency comes as Lowes Foods is looking to […]

Little Caesars®️ Selects McKinney As Agency Of Record

Durham, NC, November 7, 2019 — McKinney announced today that it has been chosen as agency of record for Little Caesars. The account will be handled jointly out of McKinney’s Durham and New York offices with support from McKinney LA. The agency will provide integrated creative, brand and retail strategy, and social media management. The […]

The Bloomin’ Onion Man Stars in New Campaign

The Bloomin’ Onion Man Stars in New Campaign Announcing Outback Steakhouse’s Partnership with DoorDash   Not only can you find the Bloomin’ Onion on any Outback Steakhouse menu, you can now find The Bloomin’ Onion Man in a series of commercials announcing the brand’s partnership with DoorDash. The work, created by Deutsch NY, showcases the […]

Allen & Gerritsen Opens New Office In Hershey, PA Near Chocolate and Cocoa Avenues

HERSHEY, PA – (October 28, 2019) — Boston-based independent agency Allen & Gerritsen today announced it will open a new office in Hershey PA to service its growing client base in the region.   CEO Andrew Graff said the office will be staffed by A&G Principal Tim Reeves, who runs the agency’s PR practice and […]