News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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DWA Healthcare Communications Group Reveals Rebranding Rollout Announcing: Avant Healthcare

An expanded range of offerings in healthcare marketing and scientific education now falls under the Avant HealthcareSM brand umbrella. CARMEL, Ind., July 19, 2023 /PRNewswire/ — As the next step in its growth and evolution in serving the marketing and scientific educational needs of the healthcare industry, Avant Healthcare has launched a major rebranding initiative. […]

AbelsonTaylor Expands Media Team with Appointment of Terence Prudhomme as Media Director

CHICAGO, Aug. 1, 2023 – Leading health and wellness advertising agency AbelsonTaylor has hired Terence Prudhomme, a results-oriented media specialist, as media director. He will lead media planning across multiple client brands, reporting to Christie Volke, vice president of media strategy, a unit of AbelsonTaylor’s Integrated Strategy practice. “Terence brings a wealth of media planning […]

#HOTRESIGNATION Aims to Create Awareness And Policy Change For Menopause In The Workplace

MIPO (Menopause Information Pack for Organizations) looks to employees and HR leaders in the U.S. to help combat the mass resignation that no one is talking about. NEW YORK, NY—August 1, 2023: Today MIPO (Menopause Information Pack for Organizations), the internationally recognized organization dedicated to sharing free resources to help workplaces support menopausal transition, has […]

AbelsonTaylor Expands Performance Media Capabilities With Appointment of James Hesdon as Director of Performance Media

CHICAGO, July 26, 2023 – Leading health and wellness advertising agency AbelsonTaylor has hired digital media and marketing professional James Hesdon as director of performance media. His primary responsibilities are growing and developing the agency’s performance media activation team, overseeing the purchase of programmatic media across brands, and creating and executing successful digital media strategies […]

The Strong National Museum of Play Creates Path to Play for Northeast Travelers

New work by Partners + Napier positions museum as the ultimate play destination with a wayfinding billboard campaign that makes the journey half the fun ROCHESTER, NY, July 26, 2023 – The Strong National Museum of Play, one of the nation’s leading museums for families and home to the National Toy Hall of Fame, is […]

Highly Awarded BBDO NY Vet Joins Partners + Napier

Lindsey Cash to lead account service and overall client experience as VP of Account Leadership ROCHESTER, NY, July 25, 2023 — Partners + Napier, an integrated creative and media company, has drawn industry veteran Lindsey Cash to join its leadership ranks as VP of Account Leadership. As part of the agency’s continued investment in client […]

Keeping Brand Purpose Powerful In Economic Uncertainty

by Lizzie Hanner, Director of Strategy at Grady Britton, Certified B Corp We’re all feeling the uncertainty that comes with an economic downturn. These days the state of the economy can make you dizzy, depending on which headlines you read. But one thing is for certain – whether we’re in a recession or not, the […]

Kumi Croom Named Managing Director at Indie Agency Duncan Channon

Independent full-service agency Duncan Channon has announced today that it has promoted Kumi Croom to the newly created role of Managing Director from Director of Collaboration and Equity. She will oversee the project management and account management teams, and will continue to lead the company’s EDI efforts. During her nearly six years at Duncan Channon, […]

AbelsonTaylor Group Established as Parent Company of AbelsonTaylor, AT Nutrient, Dose, and AT Activate

CHICAGO, July 19, 2023 – Reflecting its successful expansion into new areas of healthcare marketing, leading health and wellness advertising agency AbelsonTaylor today announced the formation of AbelsonTaylor Group, which will serve as the parent company of the organization’s diverse healthcare businesses. The group consists of four business units: flagship agency AbelsonTaylor, one of the […]

Closing the CMO-CFO brand value gap in B2B

In 2022, our member agency Transmission released their State of the B2B marketing leaders were re-evaluating the strategic importance of brand to their business. They understood the role that brand marketing could play in revenue growth, making brand awareness a top marketing priority. But after a tumultuous year in which budgets were slashed and priorities […]

The Authenticity Advantage: Building Value by Being Yourself

by Aaron Walton The brand Masterclass features RuPaul as an instructor on the topic of Self Expression and Authenticity. Among his opening lines: “you’re born naked, and the rest is drag.” A powerful reminder of how all of our identities are a construct — flexible enough to change based on context. What we would wear to […]

InnoVision Marketing Group Chosen as Agency of Record for Nonprofit Solutions for Change

InnoVision Marketing Group, a global marketing agency renowned for its innovative strategies and unparalleled creative solutions, is thrilled to announce its selection as the agency of record for Solutions for Change, a prominent nonprofit organization dedicated to solving the root causes of homelessness and transforming the lives of individuals and families in need. As the […]

The New Delta Vacations Makes It Easier Than Ever To Vacation Harder Than Ever

Delta Vacations, a Delta Air Lines company, is partnering with Partners + Napier and Digitas for a campaign introducing “The new Delta Vacations,” showing how it’s now easier than ever for Delta SkyMiles®️ Members to book, earn and redeem miles to get even more out of a dream trip. The “Vacation Harder” campaign captures what […]

VMLY&R Announces New Cincinnati Office Lead

CINCINNATI, Ohio (July 10, 2023) — Nick Brunker has been appointed lead of VMLY&R Cincinnati. He will be responsible for driving the growth and vitality of the agency through the expansion of its client portfolio, in addition to overseeing the Cincinnati operation. He will report to Eric Campbell, global president, VMLY&R. Brunker is a Forrester […]

VMLY&R Strengthens Leadership Team Across Social, Media and Search

KANSAS CITY, United States (July 10, 2023) —VMLY&R today has announced three senior promotions across the agency’s connections department designed to deliver on the agency’s strategic growth priorities and further enhance its ability to connect key brands to audiences with purpose and results. The three roles are based across three of the agency’s major offices […]

The New Way To Well from Deutsch New York for VillageMD

In September 2022, VillageMD tapped Deutsch NY to create a 360-marketing program including strategic positioning, identity design, a launch campaign, and employee marketing for the national provider of value-based primary care services, a $1 trillion, fast-growing segment of the healthcare system. If there’s one thing we can all agree on, it’s that the current healthcare […]

LAUGHLIN CONSTABLE NAMED AGENCY OF RECORD FOR TRUE VALUE COMPANY

CHICAGO (June 29, 2023) – Laughlin Constable, the independent, full-service brand experiences agency today announced it has been named the agency of record for the True Value Company, one of the world’s largest hardware wholesalers, serving over 4,500 stores across 60 countries with its products, distribution model and independent retailer support services. “True Value is […]

The Future Shopper Report 2023

Shoppers double online spending through D2C channels despite marketplaces dominating one-third of all digital spend Almost two-thirds (64%) of global consumer spend is predicted to be online within the next decade London, UK. Wednesday 28th June 2023 – In the afterglow of a post-pandemic world, the future of retail is steadfastly being shaped by digital, […]