News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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MHP/Team SI Opens New Office on Bentonville Square

BENTONVILLE, Ark. (June 8, 2023) – MHP/Team SI, a full-service, data-driven performance marketing firm, celebrated the opening of a new office today located at 109 N. Main St. in Bentonville, Ark. A ribbon-cutting ceremony was facilitated by the Greater Bentonville Area Chamber of Commerce. “More than two decades ago, we established our first office in […]

Coke goes after all the ‘best burgers’ in town to finally find an agreement

Discovering “the best” restaurants across the world poses a formidable challenge. But it is easy to find people who are saying they are. Look around – every continent has restaurants where people are claiming they have the “the best burger”, “king of falafel” or “No.1 pizza.” That’s a never-ending discussion with no conclusion in sight, […]

Zenith Advertising Expenditure Forecast

Zenith predicts global ad expenditure forecasts.

Global Mid-year Forecast

GroupM releases its latest global ad spend forecasts.

InnoVision Marketing Group Defines Award-Winning Advertising with Content Marketing Award at 2023 Sandie Awards

InnoVision Marketing Group, a global, bilingual, full-service marketing agency, announces its recent victory of the Content Marketing award at the prestigious 2023 Sandie Awards for their campaign for Huey Magoo’s Chicken Tenders. The company was honored with the Content Marketing award for their groundbreaking campaign executed on behalf of Huey Magoo’s Chicken Tenders, an iconic […]

Dentsu Global Ad Spend Forecasts

Dentsu estimates that global ad expenditures will grow in 2023.

VAISHALI SARKAR TO LEAD WUNDERMAN THOMPSON CANADA

TORONTO (May 23, 2023)— Wunderman Thompson North America CEO Audrey Melofchik announced today that Vaishali Sarkar, CEO of Wunderman Thompson and VMLY&R Indonesia, will be transferring into a new role as President of Wunderman Thompson Canada. The agency’s local offices in Canada include Toronto and Montreal, with clients including HSBC, Microsoft and automotive brands. The […]

Content Strategist Chad Martin joins TorchHouse Studio

TorchHouse Studio and Walz Tetrick Advertising announced today that Chad Martin has joined the team as studio content director. TorchHouse is an independent video and photography studio that works in partnership with Walz Tetrick Advertising. The partnership gives TorchHouse access to Walz Tetrick’s social media and content creation capabilities. Martin brings more than 30 years […]

The Age of Re-Enchantment

JAW DROPS, HEART SWELLS AND GOOSEBUMPS ARE NEW BRAND METRICS, ACCORDING TO WUNDERMAN THOMPSON’S LATEST RESEARCH ‘The Age of Re-Enchantment’ finds 65% of consumers want brands to wow them, outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world PRESS RELEASE: 10AM EST 23 MAY 2023: Wunderman Thompson Intelligence […]

A Little Joy for A Long Childhood —Dr. Praeger’s Launches Social Campaign Created by Deutsch New York—

Unlike anything else in the category, Dr. Praeger’s Littles are helping Millennial moms get their Gen-Alpha kids to eat their veggies. In a series of short social videos, now running on Instagram, TikTok, Facebook, and Pinterest, grammar school students recount insufferable, embarrassing moments endured over the course of their long, hard days – and cope […]

Wunderman Thompson Welcomes Rosie Bardales as CCO of NYC

NEW YORK (May 17, 2023)— Wunderman Thompson North America Chief Creative Officer Tom Murphy announced today Rosie Bardales will join the agency’s flagship New York office as CCO. Rosie will add star power and a boost of creative bravery to an office that is ready to expand on the momentum of their Super Bowl work […]

Discover the Power of the U.S. Hispanic Market with Isaac Mizrahi’s New Book

Hispanic Market Power – America’s Business Growth Engine’ guides business leaders on one of the most relevant segments for marketing in America. MIAMI, FL, UNITED STATES, April 27, 2023/EINPresswire.com/ — Isaac Mizrahi, the award-winning CEO of alma, a leading advertising agency, has released his debut book, Hispanic Market Power – America’s Business Growth Engine, which […]

An OOH campaign inspired by an out-of-home star: The Sun

Given half of the world’s population reside urban areas tall buildings and concrete landscapes may prevent them from enjoying the natural benefits of sunlight. That’s why Minute Maid and WPP’s Open X, led by VMLY&R, have created a campaign that not only promotes Minute Maid Original with Calcium & Vitamin D, but also offers a […]

Freight Farms Chooses Allen & Gerritsen as Brand Agency of Record

Allen & Gerritsen expands its sustainability portfolio with the addition of the world’s leading manufacturer of container farming technology BOSTON – April 18, 2023 – Allen & Gerritsen (A&G), an independent and fully integrated advertising agency headquartered in Boston announces that it has been chosen as the brand agency of record by Freight Farms, the […]

Colgate Launches Hear Gear

Athlete’s headgear is designed to absorb impact, unfortunately for those athletes with hearing implants it also absorbs the vibrations that carry sound to the hearing implant. That’s why Colgate and VMLY&R have partnered with Steeden, a sports equipment manufacturing company, to develop ‘Hear Gear’, a protective headgear designed specifically for Deaf and hard of hearing […]

GREENPEACE ALERTS FOR ANIMAL LIFE FRAGILITY: Series of ads developed by VMLY&R with paper technology show how species are affected by humankind’s touch

Pollution, illegal logging and fishing, wild animal trading. Disordely human action can lead to the extinction of species and ecological imbalance. To draw attention to the fragility of the Brazilian fauna in this scenario, Greenpeace launches a special series of advertisements entitled “Handle With Care”. The pieces created by VMLY&R were developed using printing technology […]

METRO BY T-MOBILE SELECTS OKRP AS US CREATIVE AOR

Metro By T-Mobile spent $164 million on US measured media last year, according to Vivvix, including paid social data from Pathmatics By Brian Bonilla Metro by T-Mobile has named OKRP as its U.S. creative agency of record following a review conducted by ID Comms. OKRP’s work will include campaigns focused on promoting new services, plans and […]

Reusables

de la cruz ogilvy

De la Cruz Ogilvy creates innovative digital tool to prevent food waste Reusables turns “use by” date into “use for” the environment San Juan, Puerto Rico – April 2023. Did you know that approximately one-third of the food purchased at the supermarket is discarded when it reaches its “use by” date? This situation presents a […]