News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Greg Wetzel Named Broadhead Chief Creative Officer |

Minneapolis, Minnesota-based advertising and marketing agency Broadhead has tapped Greg Wetzel as its new Chief Creative Officer. Wetzel joins Broadhead following a 22-year run at Colle+McVoy, where he was Group Creative Director.

Allen & Gerritsen Makes the Grade With Penn Foster

Allen & Gerritsen announced today that Penn Foster, one of the oldest and largest distance learning institutions in the world, has partnered with the agency to redesign the school’s core brand strategy.

Meers Selected as a 2012 Top 10 Company by KC Business |

Meers was recognized as being among the Top 10 Kansas City companies with the “Reinvention” award.

Draftfcb Celebrates the Power of Ideas Through Its Support of the TED Fellows Program |

As a member of the TED community, Draftfcb will welcome this group of dynamic thinkers to the agency throughout the coming year for inspiration, idea exchanges, networking and learning opportunities for staff and clients.

Park Place Advertising Agency Receives KC Magazine Design Excellence Award |

Muller Bressler Brown, an advertising firm located in Leawood’s Park Place development, was recognized for its office space at the KC Magazine’s Design Excellence Awards Ceremony on June 21.

GroupM Report Predicts Modest U.K. Ad Spending Growth This Year and Next

The report, “This Year, Next Year: U.K. Media and Marketing Forecasts” said measured ad spending in the U.K. is expected to reach a total of £13.2 billion ($20.6 billion USD) in 2012, up from £12.7 billion ($19.9 billion) in 2011.

Renée Preslar Joins Mangan Holcomb Partners Public Relations Team |

Renée Preslar of Conway has joined Mangan Holcomb Partners (MHP) as a public relations account executive. She will be responsible for managing and executing PR projects for clients including Verizon Wireless, Department of Arkansas Heritage, International Greek Food Festival and Bean Hamilton Corporate Benefits.

White+Partners Taps Brand Planner Martin to Lead Expansion |

White+Partners, the DC area’s largest independent advertising and communications agency, has tapped branding guru Rob Martin as its new Brand Planning Director, with an aim to broaden the agency’s portfolio.

SandersWingo Launches Creative Championship on Facebook |

The ADversaries competition, featuring some of the biggest names in communication art and copy in a playoff-style challenge, begins today.

Denver Agency Veteran Anne Wright Joins Pure Brand Communications |

Wright has a 15-year portfolio of designing and implementing strategies across the marketing landscape, largely from Denver-based positions.

Broadhead Awarded Emerald Ash Borer Public Awareness Campaign |

The Minneapolis-based advertising and marketing agency was recently awarded a contract to raise awareness of the invasive species known as the emerald ash borer (EAB).

Survey From Euro RSCG Worldwide Uncovers New Roles for Men: Meet the Daddy Bloggers and Digital Mannies

Euro RSCG Worldwide teamed with Market Probe International to to better understand how digital electronics, the Internet and social media are affecting how men parent and to get their perspective on how digital childhoods are affecting their kids.

Klaus Nadler Named CEO of GroupM Switzerland |

Klaus Nadler, a highly respected and well-known media executive with extensive experience in digital communications, today was named CEO of GroupM Switzerland.

U.S. Forest Service, National Fire Protection Association and Ad Council Launch National PSA Campaign Encouraging Americans to Adapt and Prepare for Wildland Fires |

Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities.

Campbell Mithun Brings The POWER of WE to Life (Literally) for 2012 United Way Campaign |

Campbell Mithun has developed campaign featuring circus performers creating three poses—a house, the ABCs and a wheelchair ramp—to depict how a community, working together, can serve those who are most in need.

Euro RSCG Worldwide Launches Proprietary Collaborative E-Learning Platform With TrendsU Program |

Euro RSCG Worldwide is applying its “digital at the core” philosophy to its new e-learning training platform, its latest initiative to promote collaboration and engagement across its own global network of 11,000 employees.

SapientNitro Launches ChryslerCommercialVehicles.com

SapientNitro, together with Chrysler Group LLC, have launched ChryslerCommercialVehicles.com in support of the new Chrysler brand-Chrysler Commercial Vehicles. The new brand aligns the meaning of “commercial” with “work,” capturing what people do for work and the vehicles they use to get the job done.

Meers Advertising Debuts Swoon Website

In addition to the website, the integrated branding effort for the Kansas City-based custom cookie crafter includes a new name, logo, color palette, packaging and collateral.