News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Kamik Footwear Hikes Across the Border to Select Allen & Gerritsen as Agency of Record

The agency assignment of Allen & Gerritsen to Kamik Footwear includes brand strategy development that will inform a multimedia campaign, including print, public relations, online, out-of-home and web development.

Popeyes Is Celebrat’n Rip’n Chick’n by Rip’n "-Ings" Out of the Internet

No “-ing” is safe on the Internet in June, thanks to Popeyes Louisiana Kitchen, a division of AFC Enterprises, Inc., launch’n an app turn’n each “-ing” into an “‘n.”

MHP, St. Vincent Partnership Receives National Recognition

Mangan Holcomb Partners client St. Vincent Health System of Little Rock recently received eight awards for strategic marketing initiatives in the national Healthcare Advertising Awards competition sponsored by Healthcare Marketing Report.

Definition 6 Releases Timeline Movie Maker for Facebook Pages |

Definition 6 today announced the release of Timeline Movie Maker for Facebook Pages, allowing brands to curate customized one-minute movies showcasing their most engaged Pages content.

Two by Four Hires Greg Holcomb as Account Supervisor |

Two by Four, a leading integrated marketing communications agency, has hired Greg Holcomb as Account Supervisor; he will be responsible for managing several accounts at the supervisor level (including Grainger, Atkore International, Navy Pier and Primewell Tires).

360i Launches Startup Outlook |

Digital agency 360i today announced the launch of Startup Outlook, a new program whose mission is to surface the best emerging technologies and startups for brands and to provide marketers with a filter for evaluating them.

Meers Advertising Helps Hunger Relief Efforts |

Meers Advertising recently hosted a hunger-relief event at its offices where staff members and a few agency friends participated in several food-packaging sessions.

Disneyland Paris Takes Top Prize at 11th Annual Creative Business Idea Awards

How do you increase traffic at a theme park when unemployment rates hover around 10 percent? That was the challenge facing communications company BETC Euro RSCG last year in its work for Disneyland Paris.

Woodbine Selected as Agency of Record by High Point Convention and Visitors Bureau

Woodbine will be charged with developing a new brand identity and marketing campaign to relaunch High Point, North Carolina, as a preferred destination for meeting planners and tourists alike.

Allen & Gerritsen Appoints Megan O'Connell Senior Art Director and Liz Paquette Marketing Manager |

Allen & Gerritsen (a&g) announced today the appointments of Megan O’Connell as Senior Art Director and Liz Paquette as Marketing Manager.

GroupM's Cross-Channel Attribution Capabilities Cited by Independent Research Firm |

GroupM’s Business Science unit and its LIVE technology platform have been cited by a leading independent evaluator as a top provider in the cross-channel attribution space, the only media agency group to be recognized.

Mindshare Study Shows Quality Time With Mom Tops List of Mother’s Day Gifts

Almost 25 percent of adults would take their moms on a weekend trip for Mother’s Day—the most favored gift among a wide range of choices, according to a new Mindshare survey.

Panera Bread Selects Creative Agency Cramer-Krasselt

Panera Bread announced today that it has chosen Cramer-Krasselt as its new creative agency following an agency review.

Bailey Lauerman Names Fletcher Chief Executive Officer |

Fletcher, who has more than 25 years’ experience building and leading top agencies, will help position Bailey Lauerman for anticipated growth.

Meers Selected as a Top 10 Finalist for Small Business of the Year |

Recently the Greater Kansas City Chamber of Commerce announced that Meers Advertising has been selected as one of the Top 10 Finalists as part of its 26th Annual Small Business of the Year award program/celebration.

"Popeyes Mood Wing" App Rates Spicy-to-Mild Nature of Social Media Posts

Developed Campbell Mithun, the digital effort runs through May to support the restaurant’s Spicy or Mild Bonafide bone-in Chicken promotion that offers an in-restaurant opportunity for customers to proclaim themselves Spicy or Mild.

360i Welcomes Three-Time Cannes Lions Winner Adam Kerj as Chief Creative Officer |

Digital agency 360i today announced that it has hired Adam Kerj to the newly created role of Chief Creative Officer, effective immediately.

EMA Wins Four First-Place ACE Awards From the Business Marketing Association of NYC |

The 2012 ACE Awards, presented last week in New York, recognize the year’s best business-to-business marketing communications from around the world.