News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
For more information, see Tell Us Your Story.

Rena Kilgannon Wins Silver Medal Award |

Agency Relations & Membership

Rena Kilgannon, founder and principal of 4A’s, is the 2008 recipient of the American Advertising Federation’s Silver Medal Award.

Bank of America Debuts Next Phase of "Bank of Opportunity" Campaign |

Marketing & Communications

Bank of America will debut the next phase of its Bank of Opportunity campaign this week that encourages the American consumer to achieve their financial goals through savings and financial planning.

Momentum Brazil Hosts Press and Global Executive Team at Briefing to Share Local Agency's Substantial Growth, Phygital Expertise and Future Insight |

Marketing & Communications

Momentum Worldwide chairman and CEO Chris Weil, and Brazil president and managing director Ze Boralli hosted a press briefing to share the significant progress Momentum Brazil has made over the last six months.

White+Partners Evolves to Reflect Shifting Trend in Advertising |

Marketing & Communications

White+Partners is pleased to announce the addition of partners Nicol Pomeroy and Graham Stinchcomb to the staff as well as the promotion of Missy Lieber to full partner.

Horizon Media Partners With Backchannelmedia to Use First Ever TV-to-Internet Click Through Advertising Platform for MGM Grand at Foxwoods Launch Campaign |

Marketing & Communications

Horizon Media is partnering with Backchannelmedia, an innovative technology that unites the engaging experience of watching high-definition TV with the instantaneous access to information only the Internet can provide.

Mediacom's Alexander Schmidt-Vogel Named Global CEO of GroupM Trading |

Agency Relations & Membership

Alexander Schmidt-Vogel, the founding manager and current CEO of GroupM’s MediaCom Worldwide, was today named Global CEO of GroupM Trading, a new position.

L.L. Bean Selects GSD&M Idea City as Creative Agency of Record |

Agency Relations & Membership

L.L. Bean has named GSD&M Idea City as their advertising agency of record, giving the agency creative duties for the company’s online, print, T.V. and radio advertising efforts.

Isobar Acquires Brazilian Communications Services Company Age |

Agency Relations & Membership

Isobar, the world’s largest digital network, announced today that it has acquired Age in Sao Paulo, Brazil.

Former 4A's President-CEO Named First Recipient of Ken Kaess Award |

Agency Relations & Membership

O. Burtch Drake, recently retired president and CEO of the American Association of Advertising Agencies (1994–2008), was honored as the first recipient of the Ken Kaess Memorial Award by Tribal DDB Worldwide.

Cabana Cachaca Launches National Advertising Campaign |

Agency Relations & Membership

Cabana Cachaça, the luxury cachaça launched in the United States just two years ago, announces what will prove to be 2008’s sexiest ad campaign.

Carat Survey Reveals TV Viewers Poised to Flock Back to Favorite Shows Post Writers' Strike |

Marketing & Communications

According to a new consumer survey from media and marketing services agency Carat, a majority of TV viewers are poised to flock back to their favorite shows in coming months.

Amphibian™ is Born |

Marketing & Communications

Initiative USA has launched AmphibianT, a new unit made up of 21st century talent that personifies the agency’s mission to successfully straddle and meld the worlds of traditional and interactive media.

David Hennagin Joins GSD&M's Idea City to Lead Direct Services |

Marketing & Communications

GSD&M Idea City announced the addition of David Hennagin as senior vice president, direct services.

Initiative Names Tim Spengler USA President; Alan Cohen President, Initiative West and Worldwide Innovation |

Marketing & Communications

In his first move as CEO of Initiative Worldwide, Richard Beaven has elevated Tim Spengler to President, Initiative USA, and Alan Cohen to President, Initiative West and Worldwide Innovation.

Monster Unveils Multifaceted Worldwide Branding Campaign |

Marketing & Communications

Monster Worldwide, Inc. today unveiled “Your Calling is Calling,” its new global marketing campaign for Monster career properties.

Saatchi & Saatchi X Appoints Senior Global Roles |

Marketing & Communications

Rapid international growth has led global leader in shopper marketing Saatchi & Saatchi X to make several senior promotions and appointments.

Six Uniquely Talented Individuals Judge 5th Biennial $100,000 Saatchi & Saatchi Award for World Changing Ideas |

Marketing & Communications

The names of the judges for the 5th biennial Saatchi & Saatchi Award for World Changing Ideas were announced today.

BBDO Mourns the Passing of Legendary Ad Man Phil Dusenberry 1936–2007 |

Marketing & Communications

Phil Dusenberry, named one of the “Top 100 Advertising People” over the past century according to Advertising Age, died on Saturday, December 29 of advanced lung cancer for which he was treated the past year.