News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Marty Orzio Joins Gotham as Chief Creative Officer |

Marketing & Communications

Renowned industry creative leader Marty Orzio has taken the role of Chief Creative Officer for New York-based agency, Gotham Inc.

Chrysler LLC Reassigns Advertising Creative for the Jeep Brand to BBDO |

Marketing & Communications

Chrysler LLC has reassigned advertising creative for its Jeep brand to BBDO Detroit.

Porter Novelli Announces New Addition to Senior Team |

Marketing & Communications

Anthony Viceroy has been named president of global business operations and CFO at public relations firm Porter Novelli.

Mindshare Study Highlights Moms' Reliance on Research When Holiday Shopping |

Marketing & Communications

A substantial number of moms say research plays a significant role in their holiday shopping habits, considerably more than it does for women without children, according to the latest Mindshare Online Research study (MORe).

BJK&E in London To Become MAXUS U.K. |

Marketing & Communications

BJK&E will be re-branded as MAXUS and will serve as the U.K. base for the WPP global media network, it was announced today.

GroupM Forecast Says Global Ad Spending to Fall 0.2 Percent in 2009 |

Marketing & Communications

Global advertising spending in measured media is expected to drop 0.2 percent to $458 billion in 2009 compared to the previous year when spending was up 2.6 percent, according to a new study from GroupM.

Sullivan Higdon & Sink Partner Retires After 32 Years

4A's Member

Joe Norris, one of five managing partners at the Sullivan Higdon & Sink firm and who—prior to its partnership structure—served as its top creative director for nearly 20 years, is retiring at the end of the year. After retiring, Norris will serve as a consultant to the agency.

Kokopelli Joins the 4A’s

4A's Member

Kokopelli, an independently owned Chicago-based creative agency, recently joined the American Association of Advertising Agencies (4A’s).

Connect FKM Selected to Launch National Yellow Pages Program for American Association of Advertising Agencies

4A's Member

The 4A’s has partnered with Connect FKM to implement a nationwide print and Internet Yellow Pages program available to all 1,175 member agencies of the 4A’s.

Aegis Media’s Isobar and Carat Honored by Mobile Marketing Association

4A's Member

Aegis Media North America announcedthat units Isobar and Carat have received the Award for Overall Excellence by the Mobile Marketing Association.

GSD&M Idea City and Cancer Treatment Centers of America Enter Partnership of Purpose

4A's Member

Cancer Treatment Centers of America (CTCA) and GSD&M Idea City announced today a new partnership to reach more cancer patients and caregivers and to make them aware of unparalleled cancer treatment experience offered at CTCA.

BBDO Worldwide Dominates The Gunn Report as the Most Awarded Agency Network in the World |

Marketing & Communications

BBDO Worldwide was named the “Most Awarded Agency Network in the World” according to The Gunn Report, which combines the winners’ lists from the most important award shows in the world.

Melanie Jones Named New Chief Financial Officer for Mindshare North America

4A's Member

Melanie Jones, the New Chief Financial Officer for Mindshare North America, will partner with the agency’s senior leadership team to establish and implement financial strategies for the region as well as overseeing all corporate accounting and finance activities.

Kelly Clark Named Worldwide CEO of Maxus

4A's Member

GroupM executive Kelly Clark today was named the first Worldwide CEO of the holding company’s MAXUS agency network.

Carat Names Martin Cass President in the U.S. |

Marketing & Communications

Carat announced on October 13, 2008, that Martin Cass has been named President of the U.S. operation.

Media Spending in India Up 20 Percent |

Marketing & Communications

A new GroupM study predicts that advertising expenditures in all media throughout India will increase 20 percent in 2008 to $5.6 billion and 19 percent in 2009 to $6.6 billion.

Virtual Enterprises International and The Ad Council Pick a Daisy |

Marketing & Communications

The winning campaign is based on the real life story of one of the high school students who just two years ago was considering dropping out of school until she was encouraged by her friend to work harder and stay.

Mindshare Launches New Rebranding Effort to Coincide With Culmination of Agency Restructuring |

Marketing & Communications

Mindshare’s rebranding initiative includes the introduction of a new logo and coincides with the completion of the agency’s restructuring announced earlier this year.