Building off of a recently completed brand strategy and positioning initiative, McGarrah Jessee is now in creative development for several national broadcast campaigns, the first of which began airing earlier this month.
Crowley Webb, a full-service marketing communications agency in Buffalo, NY, has been recognized by the Web Marketing Association’s 2012 Internet Advertising Competition Awards for the Wake 2011 website.
Ost worked at Kuhn & Wittenborn early in his career and has since held creative leadership positions at other Kansas City agencies, serving clients in the healthcare, financial services and insurance segments, among others.
Nicks will oversee the agency’s operations departments in both their Chicago and Chattanooga offices, which include human resources, digital and print production, new business development, facility operations, technology and agency brand management.
Previously Partner and Group Account Director, John Newall, succeeds Jeff Jones, who has been named Executive Vice President and Chief Marketing Officer of Target Corporation.
Madhvi Pahwa, a highly regarded media agency executive with extensive experience in talent development and marketing, has been named Global Talent Director for Maxus, the award-winning media services agency.
Brand revitalization agency Woodbine today announced marketing partnerships with two new clients: Aym Technologies and iBulb.
Allen & Gerritsen assumes responsibility for Boston Interiors, Bank Rhode Island and Museum of Science, Boston, as their previous agency of record, Boston-based Gearon Hoffman, winds down its operations.
Muse Communications today announced the launch of “The Love Project” (www.theloveproject.tv), a grassroots experiment that gets to the heart of what love really means to people.
GroupM and Nielsen today announced a pioneering collaboration to create a new measurement service that will integrate media planning and measurement across television and the Internet.
Mindshare has been awarded media responsibilities for RAC (Rent-A-Center) in the U.S. and Puerto Rico. The assignment includes media planning and buying responsibilities for traditional broadcast TV and radio, said Antony Young, CEO of Mindshare North America.
Clarke Advertising and Public Relations has promoted Jane Flaherty to Director of Client Service and Heather McLain to Director of Public Relations.
Lewis Communications took home 14 ADDY awards at the AAF Mobile Bay’s 44th Annual ADDYs. The Mobile ADDYs were held February 16, 2012, at the Heron Lakes Country Club.
Taco Bell is showing the lengths people will go to for its new Doritos Locos Tacos with a new tag line and campaign—spanning in-store, print, radio, digital and TV—from Draftfcb Orange County.
Mindshare has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the Entrepreneurial Spirit of Gen Y across 30 countries globally.
Draftfcb has welcomed two senior executives to the agency: Jon Drawbaugh as SVP, Head of Integrated Production, and Donald Tench IV, more commonly known as “IV” (Four), as VP, Director of Interactive. Both will be responsible for leading their respective departments across the agency’s San Francisco and Seattle offices.
Founded as the first agency to target African American, Asian and Hispanic audiences, the award-winning agency has developed culturally relevant messaging for Fortune 500 companies, government agencies and nonprofit organizations.
With 32 years of PR and marketing communications experience, Courtois is responsible for leading the agency’s PR and marketing communications team as well as overseeing the day-to-day operations of the agency.