In a move that expands the reach of one of the nation’s largest independent marketing agencies into the Midwest, Eric Mower + Associates and Strata-G Communications, one of the top full-service, integrated agencies in Cincinnati, are joining forces.
Campbell Mithun will hire its 2012 Lucky 13 interns based on a job application of 13 tweets, while 13 nonprofit Greater Twin Cities United Way partners compete via social-media vote to become the pro bono summer project tackled by the interns.
In her new role, Wu will be accountable for proper operational controls, business processes and systems that effectively position the agency for strategic growth, exceptional delivery management and client satisfaction and longevity.
Definition 6, a unified marketing agency, today announced it has hired Maribeth Phillips as Executive Producer and John Sexton as iCD, Interactive Creative Director, in the NYC office.
MEC North America has this year continued to attract the brightest talent in the industry with key senior executive additions and promotions, announced by newly appointed Chief Executive Officer of MEC North America, Marla Kaplowitz.
Draftfcb West Coast announced today that the agency’s San Francisco and Seattle offices have welcomed three new creative hires: Matt Gilmore in Seattle and Chris Hancock and Scott Drey in San Francisco.
In her new role as Mindshare Canada’s Managing Director, Digital, Jodi Kasten will be responsible for Mindshare’s entire digital services, working directly with the company’s client teams and clients to build effective digital communications plans and digitally integrated strategies.
Jamie Christner will provide digital marketing thought leadership to strategically help Definition 6 grow its membership and provide consultative services for enhanced digital communication touch points to its members.
A newly revised spending forecast was made in GroupM’s biannual worldwide report, which predicted that globally, 2011 advertising spending in measured media would hit $490 billion, a 5 percent increase over 2010 spending of $467 billion.
To promote its new Alpha khakis and as a display of customer appreciation, Dockers shipped 600 online customers a pair of Alpha khakis, packaging the pants in tubes typically used for a bottle of whiskey.
Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries to understand and capitalize on the business effects of technology change.
Allen & Gerritsen’s team will work with Papa Gino’s Inc. to build and expand brand and product awareness, boost the company’s digital presence and build a strong social media community around both Papa Gino’s and D’Angelo.
On a cold and windy December day, Schafer Condon Carter’s 60 employees took to the streets to carol and cajole passersby, complete with a Santa and Elves, to raise money.
An integrated campaign conceived and executed by both Draftfcb Chicago and San Francisco offices, the unique Kikkoman sponsorship on last night’s “The Next Iron Chef: Super Chefs”, Food Network, also includes print, online and social components, product neck hangers and Catalina Marketing coupons in-store.
As of November 2011, Wildfire’s lifestyle events and sports division, Keystone Marketing, became a contractor for the Army National Guard to support their motorcycle racing program as well as soldier motorcycle safety educational initiatives.
MediaCom, which has been Revlon’s media agency-of-record since 2009 in the U.S. and Canada, will assume responsibility for all Revlon markets beginning January 2012.
Brand Revitalization agency Woodbine announced it has named Kris Kriofske as Director of Marketing to lead all Woodbine external marketing and new business development. This new position recognizes the importance of cultivating and growing the Woodbine brand in the eyes of current clients, new prospects and key influencers.
Go Crowdless aggregates Foursquare “check-in” data at 20 of New York’s most popular holiday attractions, to help travellers predict when crowds are likely to be smallest-and the busiest hours to avoid.