News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Stephen Allan Named CEO of MediaCom Worldwide

4A's Member

Stephen Allan, previously CEO of GroupM U.K., has been named Chairman & CEO of MediaCom Worldwide.

Matt Kain Named Managing Director of MindShare Search |

Marketing & Communications

Matt Kain’s brief is to create client offerings that deliver best-in-class search engine marketing (paid search), search engine optimization (organic/natural search) and advanced search capabilities in video, mobile, local and social media.

Stuart Diamond Named Chief Financial Officer of GroupM North America |

Marketing & Communications

Stuart Diamond, a Certified Public Accountant with a formidable and versatile background in corporate finance, today was named Chief Financial Officer of GroupM, North America.

Olympics and Consumer Power Spark Ad Spending Growth in China |

Marketing & Communications

The report, “This Year, Next Year: China” is drawn from data supplied by resources in advertising, public relations, market research and specialist communications.

New York Central Mutual Taps Kilgannon for Branding Expertise |

Marketing & Communications

Kilgannon is spearheading research efforts and strategy sessions to help the company’s executive team hone in on a branding strategy that resonates with its agents, customers, prospects and employees.

Posterscope USA Continues Its Expansion |

Marketing & Communications

The Denver Posterscope office will offer a full range of services including out-of-home planning, buying, research and production.

Bernstein-Rein Hires Jules Boasberg as Senior Vice President/Growth Officer |

Marketing & Communications

Jules Boasberg has been hired to lead the Bernstein-Rein agency’s increased new-business efforts in acquiring clients in existing and new categories.

Kohler Co. Selects Carat for Global Media Services

4A's Member

Carat, selected for global media services by Kohler Co., will provide consumer and trade media planning and buying services across all platforms in several key markets including the Americas and EMEA.

BBDO Buys Barefoot |

Marketing & Communications

The 15-year old Barefoot agency will become part of BBDO North America and a member of the Proximity Worldwide Network, BBDO’s global direct and digital marketing network.

R/GA London Promotes James Temple to Executive Creative Director

4A's Member

In this role, he will help provide strategic direction and promote standards of creative excellence to a multidisciplinary team including art directors, interaction designers, visual designers and copywriters in the London office.

Horizon Media Hits the Beach with Nintendo Wii Brand Integration

4A's Member

Horizon Media, the largest independent media services agency in America and the fastest growing in the industry, announces Wii console game integration for GEICO.

Popeyes Selects GSD&M Idea City as Creative Agency of Record

4A's Member

The GSD&M Idea City account for Popeyes includes creative duties for the company’s in-store, online, print, TV and radio advertising efforts.

Grey Wins Global Escada Fragrances Business From Procter & Gamble |

Marketing & Communications

Callegari Berville Grey, Paris, which won the business without a review based on its outstanding fragrance advertising for the client, will oversee the Escada account.

Horizon Media Wins Two Effie Awards in Partnership With Secret Weapon Marketing |

Marketing & Communications

Horizon Media announced that Secret Weapon Marketing has won two Effie Awards for the media strategy developed for Jack in the Box and Southern California Honda Dealers.

GroupM Study Says Interactive Media Advertising Growth on Major Upswing |

Marketing & Communications

Interactive media’s share of worldwide advertising expenditures—internet, mobile and gaming—is expected to hit 15 percent next year.

Biggest Ever Study of Thirtysomethings Discovers Cruisers, Nesters and Super-Breeders |

Marketing & Communications

In the largest ever global study of this generation (born 1967 to 1977), launched at the Cannes International Advertising Festival, Proximity Worldwide has rediscovered the Lost Generation.

Kilgannon Wins Three ACE Awards for Online Creative |

Marketing & Communications

Kilgannon won three ACE awards for online creative in a ceremony held by the Business Marketing Association in New York City on June 17.

Grey Partners With Tony Bennett in Music Seminar at Cannes |

Marketing & Communications

Talking Music with Tony Bennett, on Wednesday, June 18 (12pm, Cannes time) at Debussy, follows last year’s popular seminar with John Legend and 1960s folk rock star Donavan.