News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Strata-G Communications Combines With Eric Mower + Associates |

In a move that expands the reach of one of the nation’s largest independent marketing agencies into the Midwest, Eric Mower + Associates and Strata-G Communications, one of the top full-service, integrated agencies in Cincinnati, are joining forces.

Campbell Mithun (@cmithun) Teams With Greater Twin Cities United Way (@UnitedWayTC) to Use Twitter and a Social-Media Vote for Selecting Both Interns and a Pro Bono Project |

Campbell Mithun will hire its 2012 Lucky 13 interns based on a job application of 13 tweets, while 13 nonprofit Greater Twin Cities United Way partners compete via social-media vote to become the pro bono summer project tackled by the interns.

Draftfcb Names Linda Wu Chief Operating Officer for Its New York-Based Agencies |

In her new role, Wu will be accountable for proper operational controls, business processes and systems that effectively position the agency for strategic growth, exceptional delivery management and client satisfaction and longevity.

Definition 6 Grows Its Creative Department With New Hires Maribeth Phillips as Executive Producer, John Sexton as Interactive Creative Director |

Definition 6, a unified marketing agency, today announced it has hired Maribeth Phillips as Executive Producer and John Sexton as iCD, Interactive Creative Director, in the NYC office.

MEC Recruits the Industry's Best |

MEC North America has this year continued to attract the brightest talent in the industry with key senior executive additions and promotions, announced by newly appointed Chief Executive Officer of MEC North America, Marla Kaplowitz.

Draftfcb West Coast Welcomes New Associate Creative Directors |

Draftfcb West Coast announced today that the agency’s San Francisco and Seattle offices have welcomed three new creative hires: Matt Gilmore in Seattle and Chris Hancock and Scott Drey in San Francisco.

Mindshare Canada Names Jodi Kasten Managing Director, Digital

In her new role as Mindshare Canada’s Managing Director, Digital, Jodi Kasten will be responsible for Mindshare’s entire digital services, working directly with the company’s client teams and clients to build effective digital communications plans and digitally integrated strategies.

Director of Analytics for Definition 6 Joins the Board of Directors of the Atlanta Ad Club |

Jamie Christner will provide digital marketing thought leadership to strategically help Definition 6 grow its membership and provide consultative services for enhanced digital communication touch points to its members.

GroupM Forecasts 2012 Global Ad Spending to Increase 6.4%

A newly revised spending forecast was made in GroupM’s biannual worldwide report, which predicted that globally, 2011 advertising spending in measured media would hit $490 billion, a 5 percent increase over 2010 spending of $467 billion.

Dockers and Draftfcb San Francisco Use Unique Packing to Showcase Alpha Khakis

To promote its new Alpha khakis and as a display of customer appreciation, Dockers shipped 600 online customers a pair of Alpha khakis, packaging the pants in tubes typically used for a bottle of whiskey.

Mullen Hires Sean Corcoran as SVP, Director of Digital Media and Social Influence |

Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries to understand and capitalize on the business effects of technology change.

Bellissimo! Allen and Gerritsen Named Agency of Record for Papa Gino’s Incorporated

Allen & Gerritsen’s team will work with Papa Gino’s Inc. to build and expand brand and product awareness, boost the company’s digital presence and build a strong social media community around both Papa Gino’s and D’Angelo.

In True Holiday Spirit, Chicago Ad Agency Foregoes Client Gifts, Instead Hits Chicago Streets With "Carols for Kids" |

On a cold and windy December day, Schafer Condon Carter’s 60 employees took to the streets to carol and cajole passersby, complete with a Santa and Elves, to raise money.

Kikkoman Sweetens "Secret Ingredient Challenge"

An integrated campaign conceived and executed by both Draftfcb Chicago and San Francisco offices, the unique Kikkoman sponsorship on last night’s “The Next Iron Chef: Super Chefs”, Food Network, also includes print, online and social components, product neck hangers and Catalina Marketing coupons in-store.

Wildfire Wins Army National Guard Motorcycle Program Business

As of November 2011, Wildfire’s lifestyle events and sports division, Keystone Marketing, became a contractor for the Army National Guard to support their motorcycle racing program as well as soldier motorcycle safety educational initiatives.

Revlon Consolidates Media AOR at MediaCom

MediaCom, which has been Revlon’s media agency-of-record since 2009 in the U.S. and Canada, will assume responsibility for all Revlon markets beginning January 2012.

Woodbine Names Kris Kriofske as Director of Marketing |

Brand Revitalization agency Woodbine announced it has named Kris Kriofske as Director of Marketing to lead all Woodbine external marketing and new business development. This new position recognizes the importance of cultivating and growing the Woodbine brand in the eyes of current clients, new prospects and key influencers.

Millions of Travelers Set to Descend on New York for the Holidays; Avoid the Crowds and Claustrophobia — Visit GoCrowdless.com |

Go Crowdless aggregates Foursquare “check-in” data at 20 of New York’s most popular holiday attractions, to help travellers predict when crowds are likely to be smallest-and the busiest hours to avoid.