News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Blooming Success

Since launching Dig.Drop.Done to the trade in July and to consumers in August, campaign organizers have seen success on several fronts.

Marriott International Appoints MEC as Global Media Agency |

MEC will be the lead media planning and buying agency for all of Marriott’s brands worldwide including Marriott Hotels and Resorts, The Ritz-Carlton and Marriott Rewards.

MEC Canada Hires Key Digital Leader |

MEC Canada, a leading media agency (www.mecglobal.com), today announced the appointment of Derek Bhopalsingh as VP, Managing Partner of MEC Interaction—the agency’s digital, search and direct discipline.

Campbell Mithun Wins Agency-of-Record Status for KeyBank

Campbell Mithun has been named the new agency of record by Cleveland-based KeyBank to perform brand-planning, creative and media-planning duties in markets nationwide.

Definition 6 Expands Social Media Presence for Rubbermaid Commercial Products to Strategically Increase Product Awareness for the Award-Winning Rubbermaid Hygen Clean Water System

Definition 6 provided consulting services to RCP to establish and activate its social media accounts on Facebook, YouTube and Twitter and build customer engagement on those platforms.

Campbell Mithun Hires Giles Martin as Director of Analytics and Marketing Accountability

Giles Martin joined the agency on October 17 and will lead its deeper infusion of data analysis and marketing ROI throughout its integrated communications and media offering.

MEC China Appoints Chief Strategy Officer

Thomas Nolsoee will be based in Shanghai and report to Michelle Ko, President, MEC China. This is a new role for the agency.

Marla Kaplowitz Named CEO for MEC North America |

MEC, a leading media agency, today named Marla Kaplowitz as CEO for MEC North America.

Draftfcb Names Cynthia Augustine as Chief Talent Officer

Cynthia Augustine is responsible for leading all aspects of human resources, including recruiting, talent development, benefits and compensation, as well as diversity and inclusion programs for the agency’s global network.

The Gate Adds the Sunny Delight Beverage Company Account to Its Client Roster

Through this move, The Gate will expand its healthy lifestyle practice, which will be led by the former president of CDA, Jerry Carrafiello.

MEC Wins Henkel Australia Media Account |

MEC has won the Henkel media account in Australia and New Zealand, following a pitch against the 10-year incumbent OMD.

Spotting the Next Generation of Multicultural Talent, MV 42 Degrees Inaugurates the Multicultural Media Talent Pipeline

In an attempt to bridge the talent gap, the leading multicultural agency, MV 42°, is launching the Multicultural Media Talent Pipeline (MMTP)—an annual one day educational immersion into the media business.

Mangan Holcomb Partners Top Winner at 2011 Prism Awards |

Mangan Holcomb Partners won Prism Awards for work created in a variety of industries, including healthcare, higher education, nonprofit organizations and tourism.

Campbell Mithun Launches "Every ONE Counts" 2011 United Way Campaign |

The Greater Twin Cities United Way’s annual campaign work shows the power of ONE—one dollar, one donor, one donation—to make a one-by-one difference for real people in need.

Mullen Promotes Dave Weist and Tim Vaccarino to Executive Creative Directors

Mullen announced today that Dave Weist and Tim Vaccarino have been promoted to Executive Creative Directors in the Boston, Massachusetts, headquarters office.

Universal Music Group (UMG) Selects MediaCom as U.S. Agency of Record |

The new announcement of Universal Music Group (UMG), the world’s leading music company, selecting MediaCom as its the media agency of record in the U.S., expands UMG’s existing relationship with MediaCom, which now handles media services for UMG in Europe, Canada and Australia.

Mullen Promotes Alex Leikikh to President |

Alex Leikikh, who joined Mullen in June of 2009 as Managing Partner, Director of Account Service, has been a key figure in the recent success of the agency that has won it recognition among the elite marketing organizations in the world.

Maxus Opens New Offices in Los Angeles, Toronto, and Mexico City |

Maxus, the fastest-growing media services agency in the world (RECMA), is opening new offices in Los Angeles, Toronto and Mexico City to strengthen its network for existing clients and to service a wave of new account wins.