Exploring the Science of Creativity delves into understanding how creativity works—demonstrating how the tension between science and art can offer unexpected creative solutions that inspire consumers to act.

Under the new agreement partnering Geomentum with AOL’s Patch, Geomentum will align with Patch to deliver scaled digital advertising solutions to its clients through the creation of locally versioned, hyperlocal advertising campaigns on Patch sites.

The National Organization for Women-NYC’s Women of Power & Influence Award awards, in their 23rd year, celebrate the achievements of extraordinary women and seek specifically to recognize women who have not only excelled within their own industry but who actively contribute to paving the way for other women.

Dirk Rients will be responsible for helping guide clients and internal partners in the design of effective mobile programs while simultaneously identifying opportunities for growth with existing and potential new clients.

Richard Lawrence, a marketing and agency executive with extensive experience in strategic development and client consulting, today was named Leader, Business Science & Marketing Analytics, for Mindshare North America.

Draftfcb San Francisco announced today that the agency has promoted two members of the agency’s leadership team—Robbie Whiting and Vicki Wagner.

Minneapolis agency Campbell Mithun will host a live-streamed online conversation about myth and reality in today’s media marketplace.

MEC North America, a leading media agency, today announced the appointment of Julia Jones as Managing Partner, effective immediately.

Brian Clark comes to MHP from another regional agency, where he worked with clients in the banking and utilities categories.

In this new role as Chief Talent Officer, Laura Agostini, 52, will be responsible for overseeing talent management and human resources across JWT globally.

GroupM has developed and adopted a pioneering new digital media buying policy designed to prevent its clients’ ads from appearing on websites that distribute illegally obtained content.

Draftfcb performed well across multiple categories at the 43rd Annual North America Effie Awards last night in New York City, securing a Gold Effie, two Silver Effies and Bronze honors.

The EGC Group is charged with strategic planning, creative development and integrated communications planning for D’Addario guitar strings, Evans drumheads and accessories, Pro-Mark drumsticks and PureSound percussion accessories.

The new Integrated Production department will serve one simple, critical purpose: to bring ideas to life in the most creative, efficient and spectacular way, regardless of channel or discipline.

The scope of Weight Watchers’s assigning CRM strategy duties to G2 includes strategic planning, analytics, direct mail and eCRM.

The message is big but clear: Americans are working with the United Nations to combat malaria, help rebuild in Haiti, fight extreme poverty, confront climate change, ensure gender equality, and promote clean energy.

The Interpublic Group of Companies has officially announced the creation of Pipeline PS, a high-end production agency that addresses the needs of clients and marketing communications agencies.

Kevin French will oversee the day-to-day management of G2’s Pennsylvania operations, a hub for the agency’s digital and interactive service offerings.