News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Hyper-Local Agency Geomentum Bolsters Leadership Team, Focusing on Growth and New Technology Integration

Sean Finnegan, Chief Executive Officer of Geomentum, today restructured the agency’s leadership team to focus on client growth and deeper integration between traditional and digital local media.

Draftfcb Named Among the Best Places to Work in Illinois for Fourth Straight Year |

Being named Among the Best Places to Work in Illinois is Draftfcb agency’s 14th workplace honor in five years, and first such award of 2011.

Gardner Nelson + Partners Hires Kosinski as Executive CD and Promotes Cusick to Lead Project Management |

With the announcement of new leadership in both creative and project management at Gardner Nelson + Partners, the New York independent shop is positioning itself for continued growth.

Allen & Gerritsen Named Best Place to Work by the Boston Business Journal |

Named one of the Best Places to Work in Massachusetts by The Boston Business Journal, this honor recognizes a&g’s achievements in creating a positive work environment that attracts and retains employees through a combination of employee satisfaction, working conditions and company culture.

100 Years Skincare for Life: NIVEA Makes Billion-Euro Investment in its Biggest Global Campaign Ever

NIVEA, the largest skincare brand in the world, along with its business partner, global marketing communications agency Draftfcb, is rolling out a new global campaign, “100 Years Skincare for Life” beginning the week of May 15.

Caesars Entertainment Names G2 as Promotional Partner

G2 will be responsible for the strategic and conceptual development of national and local market multi-platform promotional campaigns.

Draftfcb Chicago Names Jamie Shuttleworth Chief Strategy Officer; Karl Turnbull Director of Strategic Planning |

In his new role as Chief Strategy Officer, Jamie Shuttleworth will oversee both the planning and customer intelligence departments within Draftfcb Chicago, enabling an even closer alignment between two extremely important disciplines which encompass nearly 100 employees.

SMM Advertising Receives Four Folio Awards for Social Media

The Folio awards, which were presented at the annual Fair Media Council Folio Awards Luncheon on May 6, 2011 are for social media campaigns that were developed, and are managed, by SMM.

Leading Medical Device and Software Manufacturer Looks to Build Its Brand With DeVito/Verdi

D/V West will be tasked with developing a wide range of tactics designed to highlight Varian’s expertise and innovation to consumers and the healthcare community.

Leading Out-of-Home Agency Posterscope USA Announces Two Additions to Management Team

Clare-Marie Harris Panno has been named Senior Vice President, Director of Insight while Martin Porter was named Vice President, Director of Hyperspace, Posterscope’s digital and innovations division.

MediaCom Names Jeffrey Hinz Head of Agency's U.S. Digital Services |

In this role, Jeffery Hinz will oversee the agency’s entire digital operation as well as provide thought leadership and strategic guidance for all existing and emerging digital media initiatives.

Campbell Mithun Breaks a Trio of Summer Spots to Round Out Its "Make Today Famous" 2011 Spring/Summer Campaign for Famous Footwear

The campaign leverages the seasonal benefits of spring/summer as a time of renewal and falls under the retailer’s ongoing “Make Today Famous” umbrella.

Paul Velardi Appointed Executive Director, G2 USA |

Paul Velardi will be responsible for overseeing G2 USA’s portfolio of health care and pharma businesses, which includes Boehringer Ingelheim, GlaxoSmithKline, Merck and Eli Lilly, among others.

Draftfcb San Francisco Adds to Bench Strength With Three Key Hires |

Draftfcb San Francisco announced today the hiring of Heidi Arkinstall as SVP, Group Managing Director; Paul Blockey as SVP, Planning Director; and Bobby Windisch as VP, Customer Intelligence Director.

Draftfcb Acquires Blue Barracuda in the U.K.

Draftfcb’s acquisition of Blue Barracuda in the U.K. will fortify Draftfcb’s offering in a key strategic hub worldwide and drive even faster growth.

Euro RSCG Worldwide Announces Winners of 10th Annual Creative Business Idea Awards

Global youth forum One Young World has been awarded the gold at Euro RSCG Worldwide’s tenth annual Creative Business Idea Awards.

MHP, Le Bonheur Partnership Nets More National Recognition

Mangan Holcomb Partners client Le Bonheur Children’s Hospital in Memphis, Tennessee, recently received three gold awards based on agency concepts in the national Healthcare Advertising Awards competition sponsored by Healthcare Marketing Report.

BBDO Bolsters Its North America Planning |

BBDO announced today that Matt Herrmann and Catrina McAuliffe have joined the agency to head planning in its San Francisco and Atlanta offices, respectively.