L.L. Bean has named GSD&M Idea City as their advertising agency of record, giving the agency creative duties for the company’s online, print, T.V. and radio advertising efforts.
Isobar, the world’s largest digital network, announced today that it has acquired Age in Sao Paulo, Brazil.
O. Burtch Drake, recently retired president and CEO of the American Association of Advertising Agencies (1994–2008), was honored as the first recipient of the Ken Kaess Memorial Award by Tribal DDB Worldwide.
Cabana Cachaça, the luxury cachaça launched in the United States just two years ago, announces what will prove to be 2008’s sexiest ad campaign.
According to a new consumer survey from media and marketing services agency Carat, a majority of TV viewers are poised to flock back to their favorite shows in coming months.
Initiative USA has launched AmphibianT, a new unit made up of 21st century talent that personifies the agency’s mission to successfully straddle and meld the worlds of traditional and interactive media.
GSD&M Idea City announced the addition of David Hennagin as senior vice president, direct services.
In his first move as CEO of Initiative Worldwide, Richard Beaven has elevated Tim Spengler to President, Initiative USA, and Alan Cohen to President, Initiative West and Worldwide Innovation.
Monster Worldwide, Inc. today unveiled “Your Calling is Calling,” its new global marketing campaign for Monster career properties.
Rapid international growth has led global leader in shopper marketing Saatchi & Saatchi X to make several senior promotions and appointments.
The names of the judges for the 5th biennial Saatchi & Saatchi Award for World Changing Ideas were announced today.
Phil Dusenberry, named one of the “Top 100 Advertising People” over the past century according to Advertising Age, died on Saturday, December 29 of advanced lung cancer for which he was treated the past year.