News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Horizon Media Hits the Beach with Nintendo Wii Brand Integration

4A's Member

Horizon Media, the largest independent media services agency in America and the fastest growing in the industry, announces Wii console game integration for GEICO.

Popeyes Selects GSD&M Idea City as Creative Agency of Record

4A's Member

The GSD&M Idea City account for Popeyes includes creative duties for the company’s in-store, online, print, TV and radio advertising efforts.

Grey Wins Global Escada Fragrances Business From Procter & Gamble |

Marketing & Communications

Callegari Berville Grey, Paris, which won the business without a review based on its outstanding fragrance advertising for the client, will oversee the Escada account.

Horizon Media Wins Two Effie Awards in Partnership With Secret Weapon Marketing |

Marketing & Communications

Horizon Media announced that Secret Weapon Marketing has won two Effie Awards for the media strategy developed for Jack in the Box and Southern California Honda Dealers.

GroupM Study Says Interactive Media Advertising Growth on Major Upswing |

Marketing & Communications

Interactive media’s share of worldwide advertising expenditures—internet, mobile and gaming—is expected to hit 15 percent next year.

Biggest Ever Study of Thirtysomethings Discovers Cruisers, Nesters and Super-Breeders |

Marketing & Communications

In the largest ever global study of this generation (born 1967 to 1977), launched at the Cannes International Advertising Festival, Proximity Worldwide has rediscovered the Lost Generation.

Kilgannon Wins Three ACE Awards for Online Creative |

Marketing & Communications

Kilgannon won three ACE awards for online creative in a ceremony held by the Business Marketing Association in New York City on June 17.

Grey Partners With Tony Bennett in Music Seminar at Cannes |

Marketing & Communications

Talking Music with Tony Bennett, on Wednesday, June 18 (12pm, Cannes time) at Debussy, follows last year’s popular seminar with John Legend and 1960s folk rock star Donavan.

Grey New York Chosen as Agency for Longhorn Steakhouse |

Marketing & Communications

Grey New York, chosen as LongHorn Steakhouses’ agency of record, and will focus on refining LongHorn’s brand position and launch a new integrated communications program.

Mindshare's Kathy Crawford to Retire |

Marketing & Communications

Award-winning media agency veteran and local broadcast industry innovator Kathy Crawford is retiring after more than three decades of service and leadership, effective June 30.

McKinney Recognized for Workplace Flexibility and Effectiveness |

Marketing & Communications

McKinney was named a winner of the 2008 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility, as a leading practitioner of workplace flexibility in Durham and across the nation.

Andrew Kasprzycki Joins Energy BBDO to Lead New Proximity Digital Offering |

Marketing & Communications

Tonise Paul, President and CEO of Energy BBDO, announced that Andrew Kasprzycki has joined the agency as SVP, Managing Director, to lead the expansion of the agency’s digital offering.

Aegis Media North America Names Adrienne Scordato Vice President, Director of Corporate Communications |

Marketing & Communications

Aegis Media North America today announced that Adrienne Scordato has been promoted to Vice President, Director of Corporate Communications.

Saatchi & Saatchi LA Appoints New President |

Marketing & Communications

Saatchi & Saatchi LA announced today that Paul Mareski will join the agency as its new President effective June 1.

Mindshare Announces Major Company-Wide Restructuring |

Marketing & Communications

MindShare announced a global reengineering of its business structure that streamlines the company’s operations by integrating traditional and digital services into a full-service marketing agency powered by best-in-class media services.

Initiative Adds Print Director

4A's Member

The media, marketing and digital company Initiative has hired the highly regarded and versatile print veteran Carolyn Dubi as SVP, Director, Print.

Rena Kilgannon Wins Silver Medal Award |

Agency Relations & Membership

Rena Kilgannon, founder and principal of 4A’s, is the 2008 recipient of the American Advertising Federation’s Silver Medal Award.

Bank of America Debuts Next Phase of "Bank of Opportunity" Campaign

Marketing & Communications

Bank of America will debut the next phase of its Bank of Opportunity campaign this week that encourages the American consumer to achieve their financial goals through savings and financial planning.