White+Partners, the D.C. area’s largest independent advertising and communications agency, was one of the big winners at the DC Ad Club’s 2011 ADDY Awards, bringing home seven Gold ADDYs and 10 Silver ADDYs.

Martin Davidson will join Woodbine Creative Director, Vickie Canada, to form a new senior creative leadership team.

Sanna Rogan will assist with the agency’s growth plans in developing new business and providing creative strategies and copywriting to SMM Clients.

The combined announcements are significant as they are indicative of the office’s steadily increasing focus on creating measureable, insight-driven campaigns with a strong focus on ROI for the agency’s growing, broad mix of clients.

Jennifer Comiteau will help bolster the Draftfcb agency’s position in the marketplace, sharing insights and information about innovative practices developed for clients and the executives behind their development.

G2 Korea, the brand activation arm of Grey Group Korea, has bagged the global in-store marketing mandate for LG Electronics’ Home Appliances group after a competitive three-way pitch.

In his new role, Roald van Wyk will lead multimedia creative efforts across several of the agency’s key accounts, including ONDCP and Fisher-Price.

The Draftfcb agency will handle creative strategy and development of in-store, digital and design work for specific PETCO campaigns.

The WONGDOODY Facebook Global Best Practices Study uncovered a trend that shows a surprising number of top brands do not get the most out of their Facebook marketing efforts.

Young & Rubicam Brands announced today that David Sable is to succeed Hamish McLennan as Global CEO of Y&R Advertising, part of the world’s third-largest agency group.

In this newly created position, Lisa Torres will be responsible for providing leadership around the company’s state-of-the-art ROI strategies which are geared towards multicultural consumers.

The “Looking Up” Blue Cross and Blue Shield of Florida campaign includes TV, digital, print, direct and social media components. Its goal is to differentiate BCBSF from the competition by forging an emotional relationship with the brand.

In her new Draftfcb role, Liz Deutch will serve on the agency’s global capabilities team, helping to enhance the agency’s relationship marketing model while driving customer engagement and advocacy.

Award-winning creative Roger Camp and brand strategist Jamie King have re-joined forces to, in collaboration with Havas Worldwide, launch Camp+King-a new agency focused on creating Conversation-swell for brands.

Instead of having a single point of leadership, the European, the Middle Eastern and African Mindshare regions has been split into three distinct clusters, each of which will be managed separately and will report to Dominic Proctor.

Marcus Moore joins the agency as Creative Director and will work closely with the creative and strategic teams to continue developing culturally relevant work for existing and new clients.

Yustin joins Euro RSCG from Claire’s Stores, the world’s leading fashion accessory brand for teens with over 3,500 stores globally, where he served as Global Chief Marketing Officer.

Woodbine announced today it has been selected by a group of 17 flower bulb trading companies to develop and execute a marketing campaign to invigorate consumer demand for flowering bulbs throughout North America.