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Nielsen interviewed CMOs to learn of the strategic and organizational challenges they face as they adapt to changes in the marketing landscape.
PwC provides trends, ad spending, and forecasts for major media in this global report.
SYZYGY surveyed consumers from the U.S., United Kingdom, and Germany to find out at what price they would sell their personal data and attitudes toward sharing data for more personalized experiences.
Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.
Find out B2B buyers’ preferences on when and how they like to be contacted by sales teams in this infographic from the RAIN Group.
Criteo surveyed Gen Z shoppers around the world to learn what motivates them to shop and what they want from the retail experience.
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.
The annual Aegon Retirement Readiness Survey studies global perspectives and preparations for retirement.
Consumer attitudes towards sharing personal info with companies, top new business tools for agencies, insights into B2B buyers, and more.