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Campaign: how agencies are working to keep their staffs’ spirits up

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Campaign editor Lindsay Stein surveys agency leaders on how to maintain and boost staff morale during the coronavirus crisis, including some of the top brass from several 4A’s member agencies: Devika Bulchandani, President of McCann North America; Beth Ann Kaminkow, Global CEO of Geometry; Adam Gerhart, U.S. CEO of Mindshare; and Andy Pray, Founder of Praytell. Need something to listen to while you read? Stein’s […]

U.S. Chamber of Commerce tracks brands’ coronavirus efforts

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The U.S. Chamber of commerce has posted a coronavirus business tracker that shares brands’ efforts to support containment and relief through shared expertise, capabilities, and community resources. The comprehensive tracker details the coronavirus strategies of hundreds of global, regional, and national brands of varying sizes, detailing each brand’s efforts. Find the full tracker here.

CARES Act Economic Stimulus Plan: What Does It Mean For Agency Relief?

On Wednesday, March 25, the U.S. Senate passed the $2 trillion Coronavirus Aid, Relief, And Economic Security (CARES) Act, the largest federal response to a disaster in U.S. history. The final cost of the impact of the coronavirus, both to individuals and to businesses, will not be known for some time—but there’s no question it […]

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New Business: Going, Going, Gone Virtual |

Management Services

One of the key changes in the world of new business right now is the change from in-person meetings to remote, virtual meetings.  For many, this will be an entirely new way of working. 4A’s reached out to the agency search consultant community to understand how the pitch process is being impacted and to gather […]

Monarch: An Apparent Connected TV/OTT Ad Fraud Scheme Stealing from Premium Brand and Political Ad Budgets

4A's Member

Pixalate researchers find that Roku apps designed for passive viewing appear to have been targeting in a new over-the-top (OTT) content and connected TV (CTV) ad fraud scheme.

“Let’s make the most of our challenger spirit”: David&Goliath’s David Angelo in Muse by Clio

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“We are a creative industry,” David Angelo, founder and CEO of 4A’s member agency David&Goliath, Santa Monica, Calif., writes in a call to arms in Muse by Clio. “We are the ones with the tools to inspire change. True change with sustainable and tangible impact. This crisis has put before us an opportunity for immense growth, one that […]

World Happiness Report |

Research Services

The World Happiness Report examines consumer well-being, life satisfaction, and quality of life in more than 150 countries.

Government Relations Spotlight: Maryland Legislature passes nation’s first digital advertising tax |

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The Maryland Legislature has passed the nation’s first digital advertising tax.