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Callegari Berville Grey, Paris, which won the business without a review based on its outstanding fragrance advertising for the client, will oversee the Escada account.
Horizon Media announced that Secret Weapon Marketing has won two Effie Awards for the media strategy developed for Jack in the Box and Southern California Honda Dealers.
Interactive media’s share of worldwide advertising expenditures—internet, mobile and gaming—is expected to hit 15 percent next year.
In the largest ever global study of this generation (born 1967 to 1977), launched at the Cannes International Advertising Festival, Proximity Worldwide has rediscovered the Lost Generation.
Kilgannon won three ACE awards for online creative in a ceremony held by the Business Marketing Association in New York City on June 17.
Talking Music with Tony Bennett, on Wednesday, June 18 (12pm, Cannes time) at Debussy, follows last year’s popular seminar with John Legend and 1960s folk rock star Donavan.
Grey New York, chosen as LongHorn Steakhouses’ agency of record, and will focus on refining LongHorn’s brand position and launch a new integrated communications program.
Award-winning media agency veteran and local broadcast industry innovator Kathy Crawford is retiring after more than three decades of service and leadership, effective June 30.
In a 4A’s message to members, the organization announces that a few client-paid compensation consultants are using ill-defined data bases, unproven benchmarks, stealth surveys and inappropriate compensation definitions as a means to attract additional clients and attack agency compensation levels.