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Taking Stock with Teens |

Research Services

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Consumer Snapshots by Industry

Research Services

4A’s Research periodically releases one-question surveys to gauge consumer attitudes, preferences, behaviors, and more on a variety of topics. 

Beyond The Pledge: Embracing Data Transparency

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Data transparency is critical to address the equity, diversity and inclusion challenges all businesses face   On this episode of Beyond the Pledge, Jai Tedeschi, R/GA’s vp, global executive director, culture & operation, sat down with Marla Kaplowitz, CEO of the 4A’s, and Sean Lyons global CEO of R/GA to discuss the importance of data transparency […]

Nielsen Exclusive Offer |

4A's Partnerships

The 4A’s is excited to offer you an exclusive discount from nielsen. For 4A’s Members Only

Publicis Groupe’s Senior Advisor Rishad Tobaccowala On “The Great Re-Invention” And The Future of Advertising

4A's Member

Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to share his insights on a range of topics including what the future of advertising looks like and how organizations can thrive in these unprecedented times.

Unlearning Common Misconceptions About Agencies

Marketers have been conditioned to accept some ideas about ad agencies that are false, according to Bruno Gralpois from Agency Mania Solutions. These misconceptions are getting in the way of effective client-agency partnerships.

Colle McVoy Strengthens Agency Leadership & Accelerates Transformation Through Key Promotions and New Hire

4A's Member

MINNEAPOLIS, March 29, 2021 — Today Colle McVoy announced two promotions and a new hire that strengthen its leadership and significantly advance efforts to evolve the agency and accelerate growth. Jessica Henrichs has been promoted to president of the agency. Alycia Hamilton has joined the agency in the new position of executive director of account […]

Deutsch NY Designs The Perfect Shades for Outback’s Lipsteak Collection

4A's Member

With six fashion forward colors like The Rarest of Them All, Prefer Not to Share My Medium Rare and Kiss and Medium Well, you’ll wish Outback’s Lipsteak collection wasn’t just a prank. Deutsch NY is Outback’s creative agency and the Lipsteak collection will be seen across Outback’s social media channels. In January, Deutsch NY also […]

R3 New Business League Global and US – February, 2021

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]