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The First Step to Long Term Pharmaceutical Client Retention

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OpenHuddle provides relationship management best practices for healthcare agencies.

VNTANA Exclusive Offer |

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The 4A’s is excited to offer you an exclusive discount from VNTANA. For 4A’s Members Only

R/GA and 4A’s Join Forces with Adweek for the EDI Podcast Series: Beyond the Pledge 


The four-part series featuring honest conversations about accountability ahead of the one-year mark of the world’s racial reckoning    New York, NY–March 24, 2021–R/GA and the 4A’s, in partnership with Adweek, today launched a four-part podcast series on Spotify called Beyond the Pledge: Advancing EDI within the Ad Industry that will discuss equity, diversity and […]

Beyond the Pledge: Equity in Advertising


R/GA’s Jai Tedeschi chats with the 4A’s Simon Fenwick about systemic issues rooted in organizations   There was a groundswell of support in corporate America last summer on issues of diversity, equity, and inclusion following the murder of George Floyd and the demonstrations that followed. Companies quickly reacted by updating their policies, with some releasing […]

Ad World Looks To The Future Of Work Post-Covid


2021 will bring new challenges in navigating hybrid workplaces   It’s been one year since COVID lockdowns sent the ad world remote—­the antithesis of the handshake deals and late-night pitch preps that have long characterized the industry. While there have certainly been plenty of challenges in collaborating via screens and navigating pitches and client meetings […]

‘Location-based identity is no longer valid’: Firms say remote working has eroded geographical barriers


The rise of working from home has meant that people are working from anywhere and everywhere. As long as deadlines get met, invoices get paid and Zoom backgrounds are sufficiently professional looking, geography has come to mean very little to some bosses — which is why places like 80-degrees-and-sunny Miami have become such hot destinations in the […]

R3 New Business League Global and US – January, 2021

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

4As Report: Agencies Stepped Up In Times Of Trouble


A new study from the American Association of Advertising Agencies finds that member agencies feel a sense of accomplishment about how they stepped up to help clients navigate the challenging, difficult and transforming marketing landscape wrought by the pandemic over the past year. Agencies also believe that clients recognize their work that in many cases […]

Shattering Stereotypes

4A's Member

Nielsen reports where key opportunities lie to successfully reach women over 50.