News & Views | 4A's Partners

We partner with industry leaders to bring their thought leadership to our members.

We invite our partners to share content with 4A’s Members and the industry at large. We’re pleased to share sponsor content below.

5 Principles of Effective Mobile Landing Pages for Travel Marketers

Third Party Content

Think with Google outlines five principles to create effective travel landing pages for mobile.

4 Ways to Get Mid-Funnel Impact Out of Your Brand Campaign |

Third Party Content

Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.

The State of Ad Viewability

Third Party Content

Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.

How Search Enables People to Create a Unique Path to Purchase |

Third Party Content

Think with Google explores the new digital shopping behavior of consumers within categories and products. Check out the examples they provide of unique shopping journeys across automobiles, electronics, food & beverage, personal care, retail, and travel.

Appeal to the Locals: 5 Steps to Reaching a Global Audience With Your App |

Third Party Content

If you are planning on releasing your app to a global market, be sure to read this guide first from Think with Google. The report includes five steps to increase your app acceptance and usage.

Marketing Wisdom from Around the World to Inspire You in 2019

Third Party Content

Think with Google compiles ten marketing ideas to help you get inspired as we enter the new year.

Creativity is More Than Just an Ad Campaign: Big Lessons from Small Business

Third Party Content

Think with Google provides tips to enhance creativity when operating on a small budget.

Connect with Millennial Travelers Before, During and After the Trip |

Third Party Content

Facebook IQ conducted a survey across nine countries to understand what motivates and inspires millennials to travel, and how their travel decisions are influenced online. Click here to read more and discover how marketers can better tap into this generation.

The Rise of #FONK Has Canadians Looking to Brands for Info |

Third Party Content

Twitter explores the growing importance of Canadians’ desire to be informed and their increase of seeking online information.  A recent survey has revealed that Canadians have a degree of FONK (Fear of Not Knowing).

Three Mindset Shifts CPG Marketers Should Adopt to Win Today’s Shoppers

Research Services

Think with Google says that CPG marketers need to embrace three mindset shifts to stay relevant as shopper’s move towards a more digitally influenced shopper journey.

Four Steps to Finding a True Human Insight About Your Audience

Third Party Content

Think with Google shares four steps you can take to find genuine human insights and shape your audience strategy.

Make Once-a-Year Moments Even More Memorable |

Third Party Content

Facebook IQ explores insights around annual events, like holidays, birthdays, and changing of the seasons.