News & Views | 4A's Partners

We partner with industry leaders to bring their thought leadership to our members.

We invite our partners to share content with 4A’s Members and the industry at large. We’re pleased to share sponsor content below.

How People in Latin America Divide Their Attention While Watching TV |

Third Party Content

In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.

What the Evolution of #ComingOut Videos Can Show Brands About How to Take a Stand

Third Party Content

Think with Google provides successful examples of brands using storytelling to show support of the LGBTQ community and the importance of inclusive advertising.

Holiday Shoppers Are Begging Brands for Help. Are You Listening?

Third Party Content

Think with Google recently looked at shopping behavior trends to find out how brands can better assist shoppers navigate the holiday shopping season.

Beyond the traditional marketing funnel — a new formula for growth

Third Party Content

Google’s President of the Americas Allan Thygesen explains how intent-rich moments are altering the shape of the marketing funnel.

Measuring Multi-screening Around the World |

Third Party Content

Facebook IQ conducted a study in Brazil, France, Germany, Indonesia, UK and USA to determine how much time TV viewers spend looking at their smaller screens. Also, discover which apps are demanding most of their attention.

Your True Audience May be Bigger Than You Realize — and Video Could Help You Find Out |

Third Party Content

Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.

Why People Need to “Know Before They Go”

Third Party Content

Think with Google analyzed search trends and spoke to consumers to identify three motives that drive them to do research before any experience, big or small.

5 Ways You Can Use Surveys to Make Smarter Business Decisions

Third Party Content

Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.

Why Diversity of Talent is a Matter of Life and Death for Creative Agencies. And What to Do About It |

Third Party Content

Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article. 

Why Advertising and Marketing Agencies Should be Pitching AR and VR to their Clients

Third Party Content

Unofficial Cardboard’s Chief Marketing Officer Richard Oleff offers his point on view on the ad industry’s slow adoption of AR and VR, and why now is the time.

FreeWheel Signature Insights: Engaging the Viewer

Third Party Content

Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.

3 Insights That Will Help You Serve Today’s B2B Buyer |

Third Party Content

Think with Google provides three insights marketers can use to better serve B2B buyers.