In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.
Think with Google provides successful examples of brands using storytelling to show support of the LGBTQ community and the importance of inclusive advertising.
Google’s President of the Americas Allan Thygesen explains how intent-rich moments are altering the shape of the marketing funnel.
Facebook IQ conducted a study in Brazil, France, Germany, Indonesia, UK and USA to determine how much time TV viewers spend looking at their smaller screens. Also, discover which apps are demanding most of their attention.
Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.
Think with Google analyzed search trends and spoke to consumers to identify three motives that drive them to do research before any experience, big or small.
Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article.
Unofficial Cardboard’s Chief Marketing Officer Richard Oleff offers his point on view on the ad industry’s slow adoption of AR and VR, and why now is the time.
Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.
Think with Google provides three insights marketers can use to better serve B2B buyers.
This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
Download this guide from Think with Google to learn new trends in video viewing and best ways for brands to reach the right audience in this new landscape.