News & Views | 4A's Partners

We partner with industry leaders to bring their thought leadership to our members.

We invite our partners to share content with 4A’s Members and the industry at large. We’re pleased to share sponsor content below.

4 Media-Planning Tips for Online Video Advertising Success

Third Party Content

Google’s Director of YouTube Advertiser Marketing Kate Stanford offers insight and tips for effective online video media planning.

The Future of Tech is People Powered: How to Grow with the Revolution

Third Party Content

The Trade Desk’s Meredith Hall delivers an Op-Ed on developing talent to face the future of tech.

Improve Campaign Performance with Mobile

Third Party Content

Nicole Beno of Quantcast shares analysis of data from more than 100 companies to paint a picture of consumers’ research and purchase behaviors on mobile and desktop.

Quantcast Measure – An Overview

This video provides an overview of Quantcast Measure, a free audience and traffic analytics tool used by millions of web and mobile destinations.

The Trade Desk – Trading Academy – Testimonials

In this video, you’ll hear from graduates of The Trading Academy certification program, which provides agencies foundational knowledge of programmatic and the associated digital media landscape.

The Trade Desk – Trading Academy – Trailer

This video provides an overview and inside look at The Trading Academy certification program, which provides agencies foundational knowledge of programmatic and the associated digital media landscape.

Highlights of LinkedIn @ Cannes Lions 2016

Third Party Content

4A’s partner LinkedIn has shared a range of video and blog content from 2016’s Cannes Lions international advertising festival.

comScore: From TV to Total Video

In this video, comScore explores the evolution of the media landscape across platforms, and the drive to improve measurement.