Almighty’s digital experience design power combined with Connelly Partners’ established brand marketing agency will give clients an edge in customer experience rooted in empathy.
BOSTON (June 29, 2016)— Steve Connelly, President of Connelly Partners and Chris Smith, CEO of Almighty announced that the ad agencies have joined forces to provide clients with Almighty’s masterful digital design in customer experience and media optimization combined with Connelly Partners’ consumer engagement and brand marketing expertise (creative, digital, media, PR, shopper marketing, gaming and more).
“Connelly Partners will reshape the dynamic in the agency marketplace with the addition of Almighty’s exceptional digital ideation and our capabilities and scale,” said Connelly. “We’ve been investing in expertise in everything from behavioral research to gaming and shopper marketing to keep our midsize agency ahead of large agencies for years. The addition of Almighty will give our clients an edge in creating an empathic, seamless marketing experience for consumers.”
Almighty is known for their decade-long relationship as digital agency for New Balance’s global business. They’ll bring the New Balance business to Connelly Partners, along with modern furniture maker Flexsteel Industries, Timex, Revision, premium running apparel maker Tracksmith, and sports lifestyle brand, 47. The agency was founded in 2004 by Chief Executive Officer, Chris Smith; Chief Strategy Officer, Ian Fitzpatrick; and Chief Creative Officer, RJ Evans. Almighty’s 22 employees will move from Allston to Connelly Partners’ office in Boston’s South End, bringing CP’s headcount to over 150 and agency revenue to well over $25MM.
Connelly continued, “Engineering empathy through proprietary emotional and behavioral data science is baked into Connelly Partners approach to marketing. Almighty will help us to better carry that engineering through every facet of communications, customer interface and consumer touchpoints. Empathy powers everything we do at CP and now it will power the great experience work that Almighty does.”
“Connelly Partners and Almighty have a kinship, a shared perspective on how to run an agency, with a strong focus on people and giving them room to run and do what they do best,” said Smith. “Our expertise feeds into clients’ business models, especially given consumers interact with brands is constantly changing.”
About Connelly Partners
Founded in 1999, Connelly Partners is a full service brand and digital marketing agency that uses empathy to develop relationships and unique connections with consumers. Clients include American Express Travel, A&E Networks, American Tourister, BJ’s Wholesale Clubs, Four Seasons Hotels and Resorts, Babson College, British Virgin Islands Tourism Board, Kayem Foods, Massachusetts State Lottery, Samsonite and YumEarth among others. The agency’s loft space in the South End of Boston is filled with over 150 employees accomplished in strategic planning, creative and content generation, media planning and buying, digital strategy/execution, public relations, social media, search, branded entertainment, integrated production and analytics. Visit http://www.connellypartners.com for more information.