America’s Most Memorable Mascots

Food products and restaurants have the strongest brand mascot recognition, according to a new survey from Crestline Custom Promotional Products.

Crestline surveyed U.S. consumers to learn which brand mascots are the most memorable and why. Key findings include:
 

  • Differences in mascot recognition between Baby Boomers and Gen Z
  • Identification of character vs. brand
  • Most and least likeable, persuasive, trustworthy, and annoying mascots in the cereal, insurance, restaurant, and food snack segments
  • Most commonly mixed-up mascots
  • Sexiest mascots.