Food products and restaurants have the strongest brand mascot recognition, according to a new survey from Crestline Custom Promotional Products.
Crestline surveyed U.S. consumers to learn which brand mascots are the most memorable and why. Key findings include:
- Differences in mascot recognition between Baby Boomers and Gen Z
- Identification of character vs. brand
- Most and least likeable, persuasive, trustworthy, and annoying mascots in the cereal, insurance, restaurant, and food snack segments
- Most commonly mixed-up mascots
- Sexiest mascots.