App-ads.txt and Ads.txt Trends 2019

Pixalate updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab’s app-ads.txt and ad.txt initiatives.

You’ll find the following inside the report:

  • Adopt rates for app-ads.txt and ads.txt
  • The ad fraud (IVT) impactof the programs
  • Android vs. iOS adoption among top apps
  • Top SSPs for app-ads.txt and ads.txt supply.

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