ASICS Appoints Starcom as Their Global Media Agency Partner

London, June 18th,2014 — ASICS, the True Sport Performance brand, has appointed Starcom as their global media agency partner.

Starcom will handle ASICS’ global communications strategy as well as all media planning and buying, and data and analytics, and was awarded the account following a successful competitive pitch. Working in partnership with ASICS existing global creative agency, 180 Amsterdam, Starcom will develop an integrated communications model across 14 markets globally.

“Consolidating and maximizing the efficiency of our global media strategy and spend is a major step towards our path to accelerate ASICS brand equity and business growth. Starcom has demonstrated a very sharp understanding of our brand and strategic objectives with a clear roadmap to success. We look forward to starting our global partnership to achieve our ambitious goals in the coming years,” commented ASICS’ Global Marketing Division Senior General Manager and Senior Executive Officer: John Mollanger.

“We are thrilled to be selected as ASICS’ Global Media Agency partner. They are a great brand with huge ambitions and we are excited and eager to get started in achievingthem together” says Justin White, Global Client Managing Director at SMG. He continues: “We look forward to bringing our expertise of working with more Fortune 100 brands globally than any other media agency.”

This announcement builds on the momentum that SMG has gained and follows the news that SMG was also named Media Network of the Year at the prestigious Cannes Lions International Festival of Creativity and the most effective agency network at the North American Effie Awards Gala. The awards continue a strong winning streak for the network. In April, Starcom MediaVest Group was awarded Agency Network of the Year at the Festival of Media Global Awards in Rome for the second year in a row and the fourth time in the past six years.

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. For more information, visit

About Starcom MediaVest Group
StarcomMediaVestGroup is the Human Experience Company. We believe experiences matter.They enhance lives and build brands. We bring brand experiences to life through SMG’s three global award winning agency brands: MediaVest, Starcom and Spark. Ranked the number one global media network in billings in the world by RECMA, SMG encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 7,900 employees in 130 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2013 and 2014 SMG was named Festival of Media Global Network of the Year. SMG is part of Publicis Groupe [EuronextParis FR0000130577, CAC 40], one of the world’s leading communications groups.

Primary Contact:
Karah McGeown
Director of Brand Marketing & Communications
(312) 220-6850
(312) 216-7541