Attitudes to Programmatic Advertising and Programmatic Ad Spend in Europe

IAB Europe’s annual report on attitudes toward programmatic advertising looks into the adoption, drivers, barriers, strategies, measurement, and outlook for programmatic advertising in Europe.

Also, be sure to check out their report on 2018 programmatic ad spend in Europe. It shows the dramatic growth of expenditures from 2013-2018, percentage of programmatic vs. non-programmatic digital spend, video ad volume, and more.