Engineering trust: The 4A’s reports on the 2020 Consumer Electronics Show

2020 feels very much like a year of recalibration for the tech-driven future. The news is everywhere about public attitudes towards the commercial use of personal data, the manipulation of information, and the real dangers of network and data breaches. We still lavish attention and cash on the expectation of better experiences, convenience, and delight […]

4A’s Releases Exclusive “Agency Technology Infrastructure and Investment” Paper |

The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.

5G Isn’t a Reality Yet, but It’s Looking Promising

Originally published in Adweek, January 18, 2019 By Chick Foxgrover, EVP, Creative Technology and Innovation, 4A’s Just because everyone’s thinking about 5G doesn’t mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you’d attended CES where it was a hot topic. For […]

4A’s Op-Ed: Design, Say Hello to The New Master of Marketing in the Digital Age

Chief Digital Officer Chick Foxgrover, offers his views on design and the user experience. He says it’s the name of the game when it comes to surviving the marketing evolution changing the landscape of our fragmented, interactive digital media world.